The Approach to Innovation: GETTING THE BASICS RIGHT

By Mark Dewyea, Contributing Writer for Originate Report

In a world dominated by cuttingedge technologies and headlinegrabbing start-ups, it can be easy to lose sight of the key factors that have produced success for generations. That is certainly not to say that new ideas and concepts are not pertinent—they definitely have a big role to play in any organization— but they are essentially useless if not paired with proper corporate values and a unifying mission to drive longterm success.

FUTURES Financial is a private lender that has successfully fused innovative concepts with a strong organizational identity, and the results speak for themselves. With 100% historical capital returns in over ten markets across the country, FUTURES Financial has burst on the private lending scene to become one of the go-to capital providers for real estate investors. Originate Report recently had the chance to sit down with co-founders Kendra Rommel and David Rosenberg to get an insider’s view of how the duo have created a culture premised on a relentless pursuit of quality in all aspects of the lending process.

Innovation Starts from Within

The FUTURES Financial vision is built around a foundational concept that requires a collective buy-in from all of its employees: impact. “In order to consistently create impact, we must listen to and understand what people need. Prior to making our first hire, David and I asked each prospective team member what they wanted out of their career both professionally and personally,” details Kendra. “We are passionate about making certain FUTURES Financial can support each of its family members not just as an employee but as a person. Understanding what our team members’ respective passions, objectives, and goals are allows us to provide the necessary resources, accountability, and mentorship to set them up for success in the long-term.”

David and Kendra definitely practice what they preach—going the extra mile to ensure their employees all feel appreciated and are united in their collective mission to provide value to their customers. “Each team member has regular check-ins that enable each of us to assess their fulfillment and satisfaction with