11 minute read
Christen Wong, CoreVest Finance
Christen Wong
Q: How many years have you been in Private Lending and why did you enter this field?
5 years. I entered this field because I had come from a Commercial Real
Estate background on the broker side of the business, I wanted to expand my knowledge and learn more in the industry. I also really enjoyed working in Commercial Real Estate specifically, so given the opportunity to learn, grow and build a dynamic marketing team was very enticing for me. I like to say it’s the best of both worlds. I could keep my creativity at the same time be in a stable and lucrative industry with endless possibilities and growth. I knew I eventually wanted to become an established investor myself so I’m happy I ended up in this field.
Q: What do you do for your firm? How do your contributions affect your company at large?
I am Senior Marketing Operations Manager. My main responsibility is to provide project management and assistance where needed. I help manage and execute various projects to meet company deadlines through content creation, creative direction, graphic design, social media, and events coordination alongside my team.
Q: What is something most people don’t know about you or your company?
My very first real estate-related job was working with short sales, preforeclosures, and rehab properties. I made 50 cold calls a day as part of the investor relations team.
Q: What has been the highlight so far in your career?
I would say that the highlight in my career so far has been the opportunity to build and grow companies in the private lending industry. The startup phase is always exciting to me and being a part of the marketing process is a great experience overall. You get to meet so many people while developing a brand in this competitive industry.
Q: What piece of advice did you personally receive early in your career that has helped shaped decisions you’ve made?
One of my previous employers Tim Swan, Branch Manager at Berkshire Hathaway In Brentwood, Los Angeles, told me: “Keep going in your career, work hard at what you do, and don’t give up because you never know - we may end up working for you one day!”
Since then, I promised myself I’d never stop until I reached my goals because I knew my capabilities and drive would get me where I wanted to be in life. The best advice I received early on was to never underestimate myself and to trust my decisions. I learned to voice my opinion, ask questions, and be as hands-on as possible.
Q: Tell us about a person or organization you admire. How have they made an important impact on you, the industry, or the world?
I really admire Bobby Khorshidi of
Archway Capital. He was my first boss and mentor in the commercial
real estate finance industry and gave me an opportunity when I was starting off my career in private lending. I came from a residential/ commercial real estate background, but Bobby and the team gave me a chance. With my prior experience and his knowledge, we were able to formulate an effective marketing plan. He’s impacted both my personal and career life tremendously along with the lives of many others.
Q: How have you turned a career mistake or failure into success in your career?
I’ve always felt that mistakes aren’t necessarily negative. In order to grow, we need to make mistakes and learn from them. There were times I’d miss an event on our events calendar or forget to schedule a campaign but overall, I’ve learned that focusing on the past won’t fix the issue. You can’t undo the damages, but you can find a way to recover the situation.
Q: If you had a clean slate to start over and do anything you wanted to do, what would that be?
I would do something in the music industry like music or artist management because I’ve always had a passion and love for music and art.
Q: What is the best advice you could give to a woman thinking about making a leap into Private Lending?
My best advice to any woman looking to get into this industry is to never second guess yourself, be strong, voice your opinion with sophistication, and don’t ever let intimidation stand in your way. The commercial real estate and private lending industries have always been a common career path for men; However, we’ve seen more and more women enter the space and assume executive level roles in this industry. Women must be confident in order to succeed in this competitive industry, we have to take risks and create a
sense of respect for what we do and how we do it. Too many times I’ve found the role in marketing to be underestimated but over the years in my career path I’ve realized that we are part of the core of a company, whether small or large marketing will always be necessary in order to gain presence and generate business. With that being said, be secure with yourself, your skills, take risks and go for it!
For more information, please visit:
https://www.corevestfinance.com/
THE IMPORTANCE OF CONTENT
LET US HELP YOU!
Webinars have grown in popularity in recent years and have become an important marketing tool. These live web-based seminars can connect you with leads from all over the world. They encourage interacti by allowing the audience to ask questions orJust how beneficial can a webinar be to your business? Here are 7 reasons why webinars are a fantastic marketing strategy. Webinars are a cost-effective way to extend your reach globally. Rather than pay for flights and hotels to meet with individual leads, you can engage with a larger group over their computer screens. People from all over the world can attend, providing your brand or product with the potential to see huge results. This global reach creates networking opportunities for building relationships and partnerships. our audience has invested time in registering and listening to the information you plan to share. They’re expecting valuable takeaways from the webinar, even something they can put into place at their own company. This positions you and your brand as an industry leader, or expert.
Webinars can give your audience the chance to ask questions and provide feedback. This is valuable because you can address concerns, reservations, or any lingering questions they may have about your training or product in real-time.
You can customize your presentation to your audience based on their questions and feedback to keep them engaged. Ask them to take an action, such as completing a task or answering a question. This will increase audience participation and interest. hosting a webinar you’ll have metrics to measure how well it performed. These metrics include the number of attendees, number of those registered, and total views. The webinar can and should be recorded for you, the audience, and affiliates to share with others, growing the results even more. Each time a person completes your webinar’s registration form they should be considered a new potential lead, whether it be for a sale or a potential partnership. Webinars adds a personal interaction that videos and commercials don’t. Webinars put a face and name with your product making you approachable, human, and someone they can trust. Educating them on how your product can benefit their company is the first step in opening the door to future discussions and partnerships. It is essential to show both new and established leads how your product or service can improve or enhance their workplace. Depending on the prospect, the sales process can be slow. Businesses want to convert a lead into a cusWhile it’s certainly important to provide useful information and tips to your audience, it’s equally important to share how your brand or business can help them achieve this. How can your product be a solution to their problems? Your webinar should show the audience the value of your brand. Garnering interest in the product and its potential impact is the first step in completing a sale.
your brand or product with the potential to see huge results. This global reach creates networking opportunities for building relationships and partnerships. Your audi ence has invested time in registering and listening to the information you plan to share. They’re expecting valuable takeaways from the webinar, even some thing they can put into place at their own company. This positions you and your brand as an industry lead er, or expert. Webinars can give your audience the chance to ask questions and provide feedback. This is valuable because you can address concerns, reser vations, or any lingering questions they may have about your training or product in real-time. You can customize your presentation to your audience based on their questions and feedback to keep them engaged. Ask them to take an action, such as completing a task or answering a question. This will increase audience participation and interest. Include guest speakers, such as industry leaders or affiliates, to speak during your webinar. These individuals should be familiar with your industry and value of your product. They will be able to educate the audience on the benefits or impact, validating information you have or will be sharing. By inviting a guest speaker, you can also increase the webinar’s attendance by including your guest’s audience and following. This can grow the number of leads you may gain substantially. Results can be seen quickly from webinars. After hosting a webinar you’ll have metrics to measure how well it performed. These metrics include the number of at tendees, number of those registered, and total views. The webinar can and should be recorded for you, the audience, and affiliates to share with others, grow ing the results even more. Each time a person com pletes your webinar’s registration form they should be considered a new potential lead, whether it be for a sale or a potential partnership. Webinars adds a personal interaction that videos and commercials There are numerous benefits to hosting a webinar. don’t. Webinars put a face and name with your prod Though this article only touches on a handful of uct making you approachable, human, and someone them, it should be clear that webinars are an effective they can trust. Educating them on how your product tool for engagement and growth. As you take these can benefit their company is the first step in opening benefits into account, you should begin to think the door to future discussions and partnerships. It how you can use a webinar for lead generation and is essential to show both new and established leads to increase traffic, which will yield great results for how your product or service can improve or enhance your business. Webinars have grown in popularity their workplace.Depending on the prospect, the sales in recent years and have become an important formation and tips to your audience, it’s equally Include guest speakers, such as industry leaders marketing tool. These live web-based seminars can important to share how your brand or business can or affiliates, to speak during your webinar. These connect you with leads from all over the world. They help them achieve this. How can your product be individuals should be familiar with your industry and value of your product. They will be able to encourage interaction by allowing the audience to ask questions or provide feedback in real-time. CURRENTLY ACCEPTING ARTICLES a solution to their problems? Your webinar should show the audience the value of your brand. Garnering educate the audience on the benefits or impact, Just how beneficial can a webinar be to your interest in the product and its potential impact is the validating information you have or will be sharing. business? Here are 7 reasons why webinars are a first step in completing a sale.There are numerous fantastic marketing strategy. benefits to hosting a webinar. Though this article Business Development • Fintech/Newest Loan Programs • Automation in Today’s Evolving Society • Upcoming By inviting a guest speaker, you can also increase the webinar’s attendance by including your guest’s Webinars are a cost-effective way to extend your only touches on a handful of them, it should be clear that webinars are an effective tool for engagement Trends & Changes • Marketing & Outreach • Essential Tools & Technologies • New Legal Issues and Regulations audience and following. This can grow the number reach globally. Rather than pay for flights and hotels and growth. As you take these benefits into account, of leads you may gain substantially. to meet with individual leads, you can engage with a larger group over their computer screens. you should begin to think how you can use a webinar for lead generation and to increase traffic, which Share your ideas! Email submissions@originate.report for more information. 5. Results: will yield great results for your business. Webinars Results can be seen quickly from webinars. After People from all over the world can attend, providing June 2021 Originate Report 25 have grown in popularity in recent years and have4.
