BaySierra Financial - Industry Spotlight

Industry Spotlight: Robert Ritter & Stacey Robles

BaySierra Financial, Inc.

Navigating the often complex minefield of real estate borrowing and lending can be frustrating – that is, of course, unless you have the right team of professionals guiding you through the process. Enter BaySierra Financial, Inc., a full-service, licensed real estate broker specializing in arranging, funding, selling, purchasing, and servicing trust deed investments.

John and Pamela Graziano founded BaySierra in 2000 and sold their interests in the company to long-time employees Robert Ritter and Stacey Robles in 2014; but despite this change of ownership, the company’s interests have remained the same – providing borrowers and lenders professional underwriting services throughout the Golden State. Additionally, Robert and Stacey serve as the company’s sole shareholders and its president and vice president (respectively.)

Robert, who joined BaySierra in 2003, has managed both of BaySierra’s mortgage funds including, loan quality, collection of non-performing assets, real estate owned management, day-to-day fund operations, and working with certified public accountants and securities attorneys. As president, he is heavily involved in all aspects of the company, ensuring continuity of service and a wide breadth of knowledge. Growing up in Monterey, CA, Robert attended Sonoma State University where he earned a Bachelor of Science in Business Administration with a concentration in Accounting; today, he resides in Santa Rosa and lives with his wife and three children.

With extensive experience in investor relations, loan originations, underwriting and the preparation of loan documentation, and loan modifications, Stacey has been with BaySierra since 1998. Since taking over as vice president in 2014, Robles has continued applying her experience in investor relations and other areas of borrowing and lending. She currently resides in Santa Rosa with her husband and two children.

In April of this year, BaySierra doubled down on its promise of providing the best experience possible for its customers by launching a major re-branding campaign. This launch included a re-designed website and a renewed passion for assisting new and experienced buyers and lenders alike. Geraci Media was proud to partner with BaySierra in their efforts to rebrand, and to witness their continued growth and success in the industry. BaySierra also expanded upon its vision by announcing four core values: strategic, genuine, reputable, and accessible.

Strategic: In the real estate sphere, people are the number one key to success. What separates BaySierra from the 'rest of the pack' is its ability to involve professionals at every level of the investment process. With Robert and Stacey at the helm, the company is ambitious, but also contentious of seeing both sides of the coin before making large decisions. Because the real estate investment space is multi-faceted, many of BaySierra’s competitors rush to judgement – but decades of experience and fact-based decision-making have echoed the importance of prudence and ambition.

Genuine: Some potential borrowers and lenders say they are skeptical about utilizing real estate professionals because of pre-conceived notions about those working in the space. Although there are less-than-honest professionals offering too good to be true loans, BaySierra strives to offer realistic offerings for a wide variety of customers.

Reputable: With over 40 years of experience with borrowers and lenders under their belt, BaySierra’s staff have been securing loans to wide acclaim since the company’s founding nearly two decades ago. The company is growing on a daily basis – but these claims do not come as empty words; one customer, Dan, said “I have been investing with Bay Sierra since 2005 and have been impressed with their industry knowledge, attention to detail, and professional service."

Accessibility: One of the key factors behind BaySierra’s success is a focus on open, consistent communication with clients. When a customer calls, they can expect a swift response and easy access to whomever they need to speak to. The peace of mind that Robert and Stacey provide for their clients is part of why they have gained so much repeat business.

Although the professionals at BaySierra already practice these values on a day-to-day basis, the dissemination of these points on the company’s new website reiterates their commitment to the customer.

For both seasoned and new investors, BaySierra has options of every kind for those wishing to secure their their next loan - with a can-do mindset and willingness to go the extra mile for their customer, Robert and Stacey (along with the rest of the BaySierra staff) are ready to lay the foundation (sometimes literally) for your next real estate investment.

CONTACT: baysierra.com | (707) 544-5696