InDEPTH | IN LIVING COLOR

Collections like our new Sonnet lead the way by introducing fashionable colors such as terracotta, sand, lagoon, moss, apricot, and spice. Our licensed products from designer Justina Blakeney showcase this, too, including in many newer collections such as Good Morning, Optimism, Villagio and Yeshaia.

Freshness in color is always welcomed in home furnishings, and the success of the neutral palette with updated tones that will work in many spaces is what Loloi focuses on to bring better sell-ability to our products. Customers always want freshness, and it is what will entice them to spend even in difficult times.

MOHAWK HOME / KARASTAN

SUGAR VALLEY, GA

Tracy Pruitt, Vice President of Design While a large percentage of consumers tend to fall back on neutrals and safe décor options, there is a new audience for bold decorating choices. Fueled by powerhouse social media resources like Instagram, TikTok, and Pinterest, consumers receive a world of inspiration and decorating confidence. At the same time, the populace has been confined and subdued by cloistering in their homes and repressed with political, economic, and social issues. Now they are looking for optimism in their homes in the form of brighter colors, bolder patter ns, expressive accents, hopeful and cheerful interiors.

With all of these factors in mind we have introduced a couple of new collections that we feel fill the bill—Pandora, our newest performance fiber rug featuring colors like robin’s egg, amethyst, coral, sapphire, emerald, olive, set against cream, gray, and black; and Tryst, one of our collections offering the most current in color pop accents.

NATCO HOME / CENTRAL ORIENTAL WEST

WARWICK, RI

Mark Ferullo, Executive Vice President

We are seeing a lot of playful color and design in our rug categories, and we are also seeing the influence of bold patterning in higher-end products.

IMAGES COURTESY OF THEIR RESPECTIVE COMPANIES.