SEO: USAGE SOON TO BECOME TREND Web presence is gradually becoming a mandatory parameter for overall success of an organization. It is unlike the past where manual work was given priority. The present digital age focuses upon usage of internet technology. With the advent of globalization international business transactions have increased considerably. In this respect the competition among the market players has been extended beyond the national borders. In such scenario there is an increasing need for gaining competitive edge in the market in order to retain the market share. Search Engine optimization is a tool for gaining such a competitive edge while marking presence online. Significance of SEO Maintaining presence in the market was an issue that used to confront organizations in the past. This is because of the fact that they were limited by time and place and hence had no option but to depend on local market for achieving business. With access to internet most of the organizations have floated business websites to reach to a wide customer belt in the shortest possible time and effort. Now the task of marketing department has been focused more upon online or direct marketing.
Greater emphasis has been put upon making the website informative and full of features to serve as Point of sale. The web contents are regularly changed in a way to achieve continuous engagement and improvement for visitors on the site. This is essential to ensure that the web traffic remains high always. Search Engine optimization is a technique that is employed to ensure that a particular website comes up on search results whenever a search request comes on a web server. SEO tool ensures proper usage of keywords as it is something by which the server keeps track on a particular web page. Market Response to SEO With the emergence of online services, a great leverage is obtained in terms of reaching to a wider customer circle. It has favoured business by increasing the bottom line figures to a great extent. Access to web has opened the door to conduct
business activities globally. However the success of such an online business depends on web traffic attained by the website listed on a web server. The extent of traffic depends upon the probability of selection of web page whenever search request reaches server. SEO ensures proper usage of keyword and makes sure that the web traffic remains consistent over a period of time. In this respect several SEO companies have emerged round the world and those provide web hosting services to different client organizations. They are responsible for periodic upgrading of web pages and edit contents as per directions of the marketing department of client organizations. In terms of market response the SEO application is at its peak and with increasing internet usage it is going to become a mandatory parameter to take care of in case of web hosting business. Since inception of Internet services, users have increased in an exponential manner. It is further greatly contributed by the availability of smart devices that allow easy access to internet and also due to cheap internet usage plans that are now available in the market quite easily. Reference: https://medium.com/@ajaysharma_95420/seousage-soon-to-become-trend-56d2682051f