Matakuliah : Strategi E-Business Tahun : 2013
M0834-Strategi E-Business Introduction
Introduction Intro Lecturer Rules and Value Submit Task
Intro Lecturer D2477 Ahmad Fathurrozi MMSI • • • • • •
Faculty Member SoIS Binus University SCS-Subject Content Specialist E-Business lecturing in ubinus since 2001 CCAI (Cisco Certified Academy Instructor) Member of Cisco Networking Academy as Administrator Trainer/Instructor Information Technology specialization: Ebusiness, E-Commerce, Information System, Office Automation, Networking Infrastructor, Web Application, Security Systems, Computer Forensics, Web Streaming, Cantent Management System, Social Maedia Campagne
Bina Nusantara
Course Description This course Will learn about E-Business strategy framework, internal and external environment of EBusiness, choose the strategy E-Business and the road map for E-Business strategy implementation. After studying this course the students will have skill of analysis, choice and implementation of EBusiness strategy. E-Business strategy is related to E-Business concept as well as E-Business strategy and analysis.
Learning Outcomes On successful completion of this Course, students will be able to: LO 1 : Explain the E-Business strategy frame work LO 2 : Analyze internal and external environment of E-Business. LO 3 : Choose the strategy options and choose the appropriate E-Business strategy LO 4 : Explain the concept Competitive Advantage and Exploiting Opportunities LO 5 : Explain the roadmap for E-Business strategy LO 6 : Explain the mobile e-commerce
• Textbooks •
Jelassi, Tawfik, Enders, Albrecht. (2008). Strategy for e-Business, Creating Value through Electronic and Mobile Commerce. PH. . ISBN: 0273688405.
Jadwal Session Mode
1 2 3 4 5 6 7 8 9 10 11 12 13
Topics Date F2F Key Terminology and Evolution of E-Business 27 Sep 2013 F2F Overview of E-Business Strategy Frame Work 04 Oct 2013 F2F External Analysis : the Impact of the Internet 11 Oct 2013 GSLC Internal Analysis : E-Business Competencies 18 Oct 2013 F2F Strategy Option in E-Business Market 25 Oct 2013 F2F Sustaining a Competitive Advantage Over time 01 Nov 2013 F2F Exploiting Opportunities of New Market 08 Nov 2013 F2F Creating and Capturing Value through E-Biss 06 Dec 2013 GSLC Choosing the Appropriate Strategy for Internal 13 Dec 2013 F2F Choosing the Appropriate Strategy for Interaction 20 Dec 2013 F2F Choosing the Appropriate E-Business Strategy 10 Jan 2014 GSLC Moving from Wired E-commerce to mobile e-commerce 17 Jan 2014 F2F Roadmap for e-business strategy implementation 24 Jan 2014
BUAT KELOMPOK • • • •
1 KELOMPOK 8 ORANG MAKS TIAP KELOMPOK MENENTUKAN TOPIK DISKUSI TIAP KELOMPOK MEMBUAT PAPER TENTANG : Pilihan PAPER – 1. STRATEGY INTERNAL
– EFISIENSI HUMAN RESOURCES / MODAL – EFEKTIFITAS SISTEM BACK END
– 2. STRATEGY EXTERNAL – CUSTOMER SERVICE – DIGITAL CAMPAGNE – SOCIAL MEDIA MARKETING
Jadwal PRESENTASI KELOMPOK Kel. 1 2 3 4 5 6 7 8 9
Topics
Date
Ketua
Overview of E-Business Strategy Frame Work 04 Oct 2013 External Analysis : the Impact of the Internet 11 Oct 2013 Internal Analysis : E-Business Competencies 25 Oct 2013 Strategy Option in E-Business Market 01 Nov 2013 Sustaining a Competitive Advantage Over time 08 Nov 2013 Exploiting Opportunities of New Market 06 Dec 2013 Choosing the Appropriate E-Business Strategy 20 Dec 2013 Moving from Wired E-commerce to mobile e-commerce 10 Jan 2014 Roadmap for e-business strategy implementation 24 Jan 2014
First Assignment • Jawab pertanyaan berikut : • 1. Apa yang dimaksud dengan Strategy Ebusiness • 2. Berikan komentar Saudara terhadap strategy yang dilakukan oleh google dalam membuat teknology wereable computing seperti google glass ! • Jawab dlm format ppt atau pdf upload url nya di forum yang telah anda submit di issuu.com • Buat account di issuu.com • Publish your document and copy the url paste in the forum