Solar Cafe Brand Guidelines a place like home
Brand Guidelines
Table Of Contents Introduction
Identity
About Us...................................................................6
Corporate Typography........................................25
Tagline, Mission & Vision.........................................7
Text Hierarchy........................................................27
Logo Rationale........................................................8
Corporate Colours................................................29
Normativity Logo & Usage........................................................10 Logo Construction................................................11 Logo Grid...............................................................12 Logo Colour...........................................................13 Logo Variations.....................................................14 Logo Clearspace..................................................17 Logo Minimum Size...............................................19 Application On Background..............................20 Incorrect Use Of Logo..........................................23
Mood Board...........................................................31 The Correct Logo Placements.............................32 & Applications Addictional Applications.....................................38 Stationary Mockups..............................................44
Introduction
Introductions About Us The meaning of SOLAR can be refers as School Of Livelihood And Refuge. The founder Esther Ding is a Malaysia living in Cambodia for 27 years. By the guidance of god took her to Cambodia and build a community that changes life in the village. The Cafe is located between Phnom Penh and Siem Reap along National Highway 6. It’s an idea place to stop for a delicious and hearty meal when travelling between Phnom Penh and Siem Reap. This Cafe provides fresh and home-style Cambodian cuisine and craft shop. The solar café also provide homestay for customers and some activities for customers to enjoy. The operation duration is from 8 am to 6 pm daily.
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Introduction
The café unique selling point will be the gorgeous 1-hectare garden beside it. Tourist can enjoy the beautiful sunflower garden mural art and hand crafted decoration around the café for tourist to take a memorable photo. Customers can also enjoy the facilities with their family for a weekend vacation.
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Tagline A Place Like Home
Mission The mission of this café is to raise staff with skills that can make a living. Educate the locals about the important of hygiene and beauty.
Vision Provide locals jobs with hawker stall system.
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Introduction
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Logo Rationale
The concept and idea of our logo came out with a significant wooden door within the Solar cafe. The wooden door indicates that the Solar cafe is a place that you can enjoy the natural surroundings and a peaceful environment.
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The colour of our logo is inspired by the elements within the garden. Brown represent the wooden buildings, yellow as sunflower, purple as morning glory, blue as the homestay and the green as flora. The primary logo is a combination of a calligraphy and freehand typeface to kept a warm feeling within the cafe.
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Intoduction
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Normativity
Logo & Usage
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10 Normativity
We want to protect our logo, so we require that you follow these guidelines to ensure it always looks its best. Do not modify or distort our logo. Our logo is form by simple shapes and caligraphy signature to represent the brand.
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Logo Construction
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Normativity 11
Logo Grid
12 Normativity
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Logo Colour
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Normativity 13
Logo Variations
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Primary Logo
14 Normativity
Cafe Alternative Logo (Lettermark)
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Black & Inverse - Primary Logo While our primary logo is rich in colour, using the black or inverse version on layouts that are black and white only. You can also use the inverse version on darker backgrounds so it’s easy to see.
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Primary Logo Black
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Primary Logo Inverse
Normativity 15
Black & Inverse - Alternative Logo (Lettermark) While our alternative logo is using brown and green colour, using the black or inverse version on layouts that are black and white only. You can also use the inverse version on darker backgrounds so it’s easy to see.
Lettermark Black 16 Normativity
Lettermark Inverse Solar Cafe
Logo Clearspace - Primary Logo Whenever you use the primary Solar Cafe logo, i t should be surrounded with clear space to e nsure its visibility and impact. No graphic elements of any kind should invade this zone.
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Clear space is developed from the width of the wooden door and it is shown as X.
Normativity 17
Logo Clearspace - Alternative Logo (Lettermark) Whenever you use the Solar Cafe lettermark, i t should be surrounded with clear space to e nsure its visibility and impact. No graphic elements of any kind should invade this zone.
18 Normativity
Clear space is developed from the stem of the letter “r” in the word Solar and it is shown as X. The stem does not include the outline of the word.
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Logo Minimum Size Primary Logo To make sure the logo is always clear and ledible, there is a minimum printing size requirement. The minimum logo size for printing height should not be less than 1.5 cm in any application, shown on the right side in actual size.
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Lettermark To make sure the lettermark is always clear and ledible, there is a minimum printing size requirement. The m inimum lettermark size for printing height should not be l ess than 1cm in any application, shown on the right side in actual size.
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Normativity 19
Application on B ackground Mono Application
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White On Black
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Black On White
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Logo Watermark
Opacity 30%
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Opacity 60%
Normativity 21
Gold and Silver Application
22 Normativity
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Incorrect use on logo
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Normativity 23
Identity
Corporate Typography
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Identity 25
Corporate Typography
26 Identity
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Text Hierarchy
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Identity 27
Text Hierarchy
28 Identity
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Corporate Colours
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Identity 29
Corporate Colours
30 Identity
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Mood Board
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Identity 31
The Correct Logo Placements & Applications Business Card The corporate business card is included in Solar Cafe stationery set. All text is set in t he corporate font Century Gothic. Name, title, contact details can be modified from the template. All text should be in the center. Do n ot alter the colour postitioning and the type size of the typefaces. The design should remain the same as they are shown in t he templates below. The scale of the business card format will be i n 5.4 cm (W) x 4.3 cm (H) in actual size. All m esurement are in centimeters and actual size.
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Identity 33
Letterhead The corporate letterhead is included in the Solar Cafe stationery sets. The information is set in the corperate font Century Gothic a nd in logo colour. All text should always appear left justi fied with the last line aligned left and start at the line as shown at the illustration below. The design should remain as they are shown in the template.
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The illustration is reduced scale sizes. All the measurements are in centimeters and the letterhead is in A4 size.
a place like home
34 Identity
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+855 60 337 777 Cafe
Solar Cafe
www.solarcafe.com
No. 6 National Road Somrong Village Baray Commune, Baray District, Kampong Thom 06453 Cambodia.
a place like home
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Identity 35
Envelope The corporate envelope is included in the Solar Cafe stationery sets. The information is set in the corperate font Century Gothic and in logo colour. All text should always appear left justified with the last line aligned left and start at the line as shown at the illustration below. The design should remain as they are shown in the template.
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T he illustration is reduced scale sizes. All the measurements are in centimeters.
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Identity 37
Addictional Applications T-Shirt
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Canvas Bag
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Identity 39
Coffee Cup
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Billboard Signage
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Identity 41
Brand Guideline
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Brand Guideline
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Identity 43
Stationery Set
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Stationery Set - Name Card
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Identity 45
Stationery Set - Letterhead
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Stationery Set - Envelope
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Identity 47
+855 60 337 777 No. 6 National Road Somrong Village Baray Commune, Baray District, Kampong Thom 06453 Cambodia.
