My name is Ash. You perceive me as an everyday slipper. However, if you are familiar with me and aware of your needs, I will be there for you. Even though I am a low status individual, I am a necessity for everyone. Although I am gentle, I possess tenacity. During the day I am the object you end up seizing.
01 Reliable Poster - I need your help - Photo manuniplation
Publication - A book that makes you cry - Hypbeast magazine design - Ultra music festival
03 Endurance Web Design - MKBHD - Sneaker Shopping
2D Animation
02 Sociable
- Among Us DGD193
Advertising
04 Resourceful
- Do Your Ultra - Hokkien Jin Tik Tor
Branding - Solar Cafe
Mural Art - RexKL
Reliable Slipper is always reliable, if you require assistance, you will think of it immediately because it is constantly by your side.
Poster Award SELECTED IN INTERNATIONAL CONTEST
I Need Your Help! Theme Awareness Poster
Description Can you imagine someone being killed, raped, or just needed your help, will you help them? Even if you witnessed an assault and murder will you stand up or become a bystander, or you will keep swiping your social media and killed a person? Guidance - LEW TAU FEI
Photo Manipulation
The Uncharted Forest Medium Photo Manipulation
Description This project we had learn’t to mix and match photos, lighting, environment and color grading to bringing changes to a digitized image for transforming it to a desired poster. Guidance - TEH JIA SHYAN
不融化的冰淇淋 Ice Cream That Never Melts Project Brief This project given a few emotions to create a book. In the end the topic that I picked up is a book that makes you cry.
Concept And Idea Express the best memories of my life with my grandparents.
Description Memories are something we remember from the past, somehow the best memory of my life is the time I spend the whole afternoon with my grandparents. Somehow those memories faded away when I grew up. When they pass away I wasn’t know how to express myself. Now somehow some of those memories are still instilled in my mind and this book is written to remind me of them when I was a child. Guidance - LEW TAU FEI
Applied Typo
Magazine Design Hypebeast Magazine Project Brief Deisgner are require to design a magazine based on any magazine of choice to feature an artist that they like.
Description The magazine will be Hypebeast magazine and the artist that feature is Kaws known as Brian Donnelly in real life. This magazine feature his artwork, holiday exhibition, sculpture, toys and collaboration. Guidance - AGNES LAU
Applied Typo Hypebeast Magazine Project Brief Design a booklet and a poster for an upcoming event of a specific theme. This subject is to allow designer to develop knowledge on grid systems and utilize typography settings in different types of work application.
Description This event is about a music festival called ULtra Music Festival that held Marina Bay Sand in Singapore. The event booklet is also a voucher that people can exchange their free beer and event wrist band. Guidance - AGNES LAU
Sociable Slipper is an essential everyday necessity, yet it can be entertaining and creative at times.
Do Your Ultra
Advertising
Objective During the post MCO LG needs to stand out, being both personally relevant and emotionally important to people. Create a positive and relevant brand engagement message with the public through a meaningful Campaign.
Insight The majority of people had been working from home since the pandemic. People spend more time-consuming content using mobile phones and monitors. Consumers are not getting the best content that they are going to get.
Big Idea Life is tough within the post MCO period. LG’s vision is to encourage everyone to Do Your Ultra, whenever you are playing, enjoying and even working in life you are the ultra there is no limitations within you. Guidance - ERIC CHEW
Masthead
Themetic Teaser In this campaign included 3 themetic teaser that targeted for gaming, influencer and movies.
Gaming
Influencer
Movie
Official Launch The official launching video will be animated version from the key visual.
Offical Launch
Tatical Bundle Announcement
Digital Activation Call out people to share posts on their Instagram.
On this website, people will know the prices and how to join this campaign. Just by sharing their work from home setup on Instagram. Then fill in the contact info in the participate area to stand a chance to win themself a 29’ LG UltraWide Monitor.
Digital Facebook Post The digital Facebook post is a guidance to share the activation mechanics, step by step.
Follow Up Post The follow up post highlight how the monitor can change all users experience.
n o i t a c i n u m m Co Design
Hokkien Jin Tik Tor Project Brief The Preservation of Chinese Dialects in Malaysia
Target Audience 6 to 18
The Challenge Younger generation are not learning Hokkien due to the lack of popularity.
Big Idea Popularize Hokkien using homonyms with animated characters in social media to get younger generations interested in learning Hokkien. Guidance - LEW TAU FEI
Key Visual
卖皂别走
四罐吸管
Preview
Endurance Although slipper is soft and flexible, it occasionally exhibits tenacity.
Web Design Bootstrap
MKBHD Project Description We tasked to develop a Single Landing Page with bootstrap to showcase in any topic. The topic that I selected will be the youtube channel MKBHD.
Guidance - JAISONE
Website
This website is to showcase the crew behind MKBHD youtube channel, “Retro Tech” a youtube original series and contact form to connect with MKBHD Studio team.
Web Design Wordpress
Sneaker Shopping Project Description We tasked to develop a CMS website for a product based or blog website with Wordpress. I selected Sneaker Shopping by Complex as my website to design. Sneaker Shopping is also a youtube series created by complex and this website expand their show into a go to website for sneaker head to buy exclusive sneakers. Guidance - JAISONE
Home Page
Nike
Product
About
Contact
Website
Brands
2D Animation Description In this project designer are tasked to develop a story with any topic in 2d animation. The animation is about the red crewmate from Among Us is late for work and he is going to find out the imposter who kills his best friend. In the end it is just a dream and in his real life he is late for his exam. Guidance - LEW TAU FEI
Story Board
Resourceful Occasionally, slippers will always be your go-to resource for success if your belongings break.
Branding
Solar Cafe Brief This project is about rebranding a cafe located in Cambodia. Through the influence of brand building, local people’s awareness of this brand can be raised more effectively.
Mission Raise staff with skills that can make a living. Educate the locals about the importance of hygiene and beauty.
Vision Provide locals jobs with hawker stall system.
Tagline A place like home
Target Audience High scholars, families and traveler.
Guidance - SAMANTHA CHEAH PEI WEN
Logo Design
Logo Rationale The concept and idea of our logo came out with a significant wooden door within the Solar cafe. The wooden door indicates that the Solar cafe is a place that you can enjoy the natural surroundings and a peaceful environment.
Logo Clear Space Whenever you use the primary Solar Cafe logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. Clear space is developed from the width of the wooden door and it is shown as X.
Logo Grid
Community Project
Rex KL Mural Art Brief Designers are required to create floor mural art to attract tourist to petaling street. Using the chinese word “shuang“ and combination of isometric elements within the design.
Community Project Project collaborate between RexKL and Dasein Academy of Art graphic design students.
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