Essentially Speaking

Part 1 ... Vendors offer their insight into selling the category.

“Increase visibility. Place these items prominently in the store, with clear signage and displays. Use mannequins or display racks to showcase hats, gloves and other accessories. Educate the customers. Highlight the selling features of these items, through blog posts, in-store education and social posts. Partner with local races, running clubs or winter sporting events to promote winter accessories and encourage participants to visit your stores.”

— Desiree Lindemann, VP–Sales, Seirus

“Drive versatile products! What’s becoming more apparent in specialty retailers is the demand for multi-use products. Less is more is the new mentality, especially in the uncertainty of the current economic climate.”

— Maggie Seiple, Sales Specialist, Bag Balm

“Simple enough: We just want to give them a reason to look at this category of products. During this time, a simple add-on sale will allow the consumer to feel they are better caring for their high-end purchase and actually stretching their dollar.” — Tracy

Heldt, VP–Sales, Fresh Kicks

“As a health-based mentality sweeps across the world and demand for personalized products and experiences grow, it’s really important to give as many customers as possible a free health-based foot analysis so they can see for themselves the differences in their feet and likely imbalances. Once the retailer gets the customer on a scanner for a free foot analysis, the success rate is guaranteed.” — Nina

Arponen, Senior Marketing Manager, Foot Balance

Unived

Unived’s Gel 100 has been formulated to deliver 25g of fast-acting simple carbohydrates for an immediate surge in energy availability.

Unived’s Gel 100 packs 100kcal per packet and works well for both short and long distances.

MSRP: $2.25

Currex

Currex Lifefit insoles provide comfort and support for healthier feet to deliver better stability and increased metatarsal support, as well as shock absorption and cushioning for endless walking or running. Engineered for everyday comfort with a medical touch. MSRP: $69.95

Nix

Nix biosensor analyzes sweat and provides endurance athletes with personalized hydration data — scientifically validated and delivered in real time. MSRP: $129

Rab

Rab’s Veil 2 running vest is a lightweight, breathable 2L mountain running vest with a fine-tuned fit. Runners can securely stash their gear and stay hydrated while on the go with two 500 ml soft flasks. MSRP: $140

PRO-TEC ATHLETICS

Different than a foam roller, hand held or percussion massager, Pro-Tec’s FlexEdge mobilizer uses its edge to get under the fascia, breaking up adhesions and muscle knots, promoting flexibility and range of motion. MSRP: $29.95

Flip Mits

FlipMits are multifunctional and can be worn as a glove, mitten, sweatband or towel and are made from certified renewable organic bamboo fabric. MSRP: $29.99

Hillsound

Hillsound’s Trail Crampon Ultras have steel spikes, steel chains and a steel toe ball and are used to focus on performance and experience rather than worrying about slipping in outdoor conditions. MSRP: $84.95

Article One

Article One’s Active sunglasses are produced with hexetate, a patented acrylic resin with technical and mechanical properties that allow for improved flexibility, enhanced shape memory even when exposed to high temperatures, a lighter weight and added durability. The new Avalon style comes in an angular shape designed to be easily worn by any face shape.

MSRP: $199

Salty Britches

Salty Britches binds to the skin and provides a barrier against friction, chafing and blisters to protect against the elements. MSRP: $13.95