Two ways to support your customers.

GU WAS BORN AFTER DR. BILL VAUGHN concocted an easyto-absorb gel providing energy and muscle support to help his ultramarathon-running daughter, Laura, nab second place at the Western States Endurance Run in 1992. Still a family-owned company, GU has sharpened its proprietary manufacturing processes and flavor-focused formulas to provide various nutritional, energy-packed solutions for endurance athletes, including gels, chews, drinks and waffles.

GU’s prosperity extends beyond its products. The Berkeley, CA-based company is pursuing B-Corp certification and its GU Gives program supports approximately 100 organizations each year promoting fitness, health, environment, education, youth sports and more.