ASICS GEL-Nimbus and GEL-Cumulus

TO SPRINGBOARD THE LAUNCH of the GEL-Nimbus 25, ASICS created a “Mystery Shoe” campaign, unveiling an unbranded and unmarked version of the shoe at The Running Event last year. The savvy play built buzz for one of the running market’s trailblazing shoe franchises.

Designed to help athletes feel as if they were running on clouds (hence, the model’s meteorological-themed name), the GEL-Nimbus has evolved mightily since its late 1990s birth with dramatic shifts to its upper, underfoot feel and aesthetics — a reality evident in the striking look and lightweight, bouncy feel of the Nimbus 25 released earlier this year.

Not to be overlooked, the Nimbus’s sister shoe in the neutral category, the Cumulus, also celebrated the launch of its 25th edition earlier this year as well.