Santa Barbara Running

BEFORE SHE BECAME ONE HALF of the founding force behind running apparel brand rabbit, Monica DeVreese was first a running retailer. DeVreese and her husband, Joe, opened Santa Barbara Running in 2003.

The California store hits its 20-year milestone fueled by knowledgeable staff touting the transformative power of running; a community-first ethos evident in its youth running club (The Coyotes) and its sponsorship of local races, non-profits and schools; and a dedicated focus on its digital presence, which includes sharing running tips, product updates and other relevant content on its website and social media channels.

“These digital initiatives have allowed us to reach a wider audience, connect with runners beyond our local community and attract customers from different regions,” DeVreese says.