Fleet Feet Roanoke Swiftwick

SWIFTWICK HIT THE MARKET IN 2008 with custom cycling socks, but the brand and its made-in-the-USA socks have become a notable presence across the run specialty landscape led by its alltime top seller, the Aspire. This year, Swiftwick, whose socks have been worn in the Tour de France, the Olympics, The Masters and the Western States 100, celebrated its goal of integrating recycled, renewable or responsible fibers across its entire product line.

FLEET FEET IN ROANOKE, VA, hits its 20-year milestone in 2023 with a new owner. Late last year, GM Matt Thompson purchased the shop from its founders, Blaine and Robin Lewis. Thompson intends to follow the example his former bosses set, including charitable efforts, “extreme ownership” and promoting a culture of “doing things right versus doing things fast.”

“With so many areas of the business established, I’m able to pour fuel on the fire,” Thompson says.