As a runner herself, Emi knows how much on course entertainment makes a difference for participants. “I love working with the local bands, and choirs, DJ’s, adding cheer stations, spectator spots, motivational signs,” she told us. She also wants runners of all speeds to know their value. “I make sure to be at the finish line for the very last participant. I want them to know that they matter just as much as the first finisher.” Running USA deeply values hearing from our smaller event members. Get to know Emi and learn about her experience as a race director: What got you into the running industry? EU: In May 2013, I ran the Eau Claire Marathon Relay with my husband, father and mother-inlaw. We had so much fun that we said we were going to make it a yearly tradition. The owners of the race at that time decided to not continue the race and that is when I stepped in.
MEET THE
RACE DIRECTOR Emi Uelmen, Eau Claire Marathon From runner to race director, Emi Uelmen describes her journey as both a participant and organizer of the Eau Claire Marathon as one that’s driven by passion for a sport she loves. She began her professional journey in the sport in November 2013, when she took over her hometown race. Since then, she’s increased participation in the race by more than five times and hopes to double it again.
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Why do you love your job? EU: THE PEOPLE! I have the two greatest directors that help me daily. The most amazing race committee! The best sponsors, charity partners, city employees and volunteers. And most importantly, an unreal race community that I love to interact with daily. What’s your favorite part of event production? EU: Creating the course entertainment. As a runner myself who needs entertainment on the course to get me through a race, I love working with the local bands and choirs, DJ’s, adding cheer stations, spectator spots, motivational signs, getting the university involved and so much more. I make sure to be at the finish line for the very last participant. I want them to know that they matter just as much as the first finisher. And conversely, what do you dread the most about “day of” the event? EU: Not being able to be out on the course cheering on all the participants. I tried to step away
