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Insight from Stevie Jones of Brooks Sports By Leah Etling
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o augment Caroline’s helpful tips for taking action to improve your sponsorship situation, we asked Stevie Jones of leading running brand Brooks Sports to weigh in. Jones is the Manager of Event Marketing for Brooks, which supports dozens of races of all sizes across the U.S. each year. If you’ve ever wondered what a major brand looks for when deciding whether to partner with an event, read on for some illuminative insight.
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RDM: What would you like event staff/race directors to know about your decision-making process for selecting event partners? Jones: Some of the biggest factors we consider when deciding which races to partner with are the overall quality and reach of the event – meaning, how many runners is the race reaching, and how great of an overall experience are those runners having? How is the race organization giving back and supporting health and wellness in its community? Are there ways we as a brand can integrate a partnership into some of our other strategic initiatives? All that
Photo: Courtesy of Stevie Jones
