A
s the end of 2021 draws near, I can’t help but take a moment to look back at another unprecedented year and reflect for a few moments. In 2020, the world bore witness to an international shut down of epic proportions. We stayed home and hunkered down. We lacked information (and toilet paper), treatments and any indication of when the pandemic would end. Surely this would be over in 1 month, 3 months, 6 months? But in 2020, we were all in this together. All races, events, schools and activities were shut down. So we rallied and determined that our races, our finish lines, would continue on. We leveraged technology, created virtual finish lines and built online communities that had not existed before. We adapted. We adjusted. We re-invented what life could look like.
THE
POWER
OF
REINVENTION By Sarah Ratzlaff
As we moved into 2021, however, things looked a little different. We weren’t all still in it together in the same way. Some believed that vaccines were effective while others did not. Some states and cities opened up while others remained closed. Spring events cancelled or postponed while fall races bravely soldiered on. We began to plan 3 then 6 then 12 months ahead but also were prepared to make major adjustments the week of an event. We adapted. We adjusted. We re-invented what life could look like. As the pandemic has progressed, businesses have started asking more questions, opened up to new possibilities and are having different dialogues with their partners and customers.
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