Give more than you take: Swanndri x ZQRX

Swanndri has stood the test of time for over 100 years, producing honest hardwearing clothing that has protected people working and adventuring outdoors, whatever the weather. We have always had an affinity with the natural world and locally sourced natural fibres are still at the heart of what we do. We recognise the challenges that lie ahead of us, and the need to be part of a wider global regenerative, circular economy, and have embarked on a journey to map our social and environmental impacts, constructing a framework to guide us as we look to continually do better business for our customers and for the planet. In our framework plan, we have laid out our high-level goals for the next 3 years, and will set specific targets under three pillars, People, Planet and Product. We will be updating customers on our progress and reviewing our achievements, goals and targets on a regular basis. We know we aren’t perfect, (no brand is) but we are determined to always strive to do better, and to keep improving year after year in every area of our business. We are fully committed to sharing our journey with our customers, with transparency and honesty. We are proud to partner with the New Zealand Merino Company and support the regenerative ZQRX platform which takes a big picture view of the global challenges we all face and contributes to solving them by accelerating small, collective, regenerativedriven actions. ZQRX is a new collaborative action platform for people, businesses and organisations that adapt, take action, never stop learning and keep going until they get it right. It requires a collaborative approach from our ZQRX Wool Growers, ZQRX Brands, and the consumers who choose ZQRX products. ZQRX Wool Growers not only produce the highest quality, most ethical wool in the world, they also work to give more than they take from the natural world, the animals living in that world, and the human communities interacting with it. Growers use a new platform called the Regenerative Index to help them measure and improve how much they give back as they restore waterways, protect native species, offset carbon, and enhance local communities. ZQRX wool is essentially a recipe for how we might produce and consume things in the future where products will not only change our lives for the better, but they will also change our entire world for the better by giving a little more than they take. For more information visit swanndri.co.nz, or discoverzq.com.

THIS PROMOTIONAL FEATURE WAS PROVIDED BY SWANNDRI