Which is more

Which is more important to recognize, emojis or road signs?

GetRuralLeaderMag.com | October 2019 11 If you were to take a quiz to test your ability to identify common emojis and road signs, how do you think you’d fare?

According to the results from a recent survey by Mercury Insurance, 1,890 respondents did not do so well. The meaning of the “yawning” emoji was correctly identified by 85% of the respondents, but only 31% of quiz-takers correctly identified the meaning of the “lane reduction” road sign. Additionally, 71% knew the “in love” emoji, but the “keep right” road sign was correctly identified by only 51% of quiz-takers.

Emojis are continually being added to our texting and messaging vocabulary, and for the most part, we’re able to keep up with this ever-changing landscape. Fortunately for the more than 200 million licensed U.S. drivers, road signs are highly regulated and consistent, and are designed to help keep drivers safe and easily guide them to their destinations. The bad news, however, is that far more people are able to identify emojis than road signs. And what’s worse is that many times they’re looking at these cute little icons while they’re driving.

“Sure, emojis are a fun, modern-day form of shorthand, and may be more intuitive, but there’s a time and place to use them, and behind the wheel of a car isn’t one of them,” said Kevin Quinn, vice president of claims and customer experience at Mercury Insurance. “A picture may be worth a thousand words in some cases, but it certainly isn’t worth getting into a collision and risking someone’s life. Most collisions are avoidable if drivers focus on their main task of safely operating a vehicle.”

Distracted driving - anything that takes a driver’s attention away from the road, including texting and talking on a phone - accounted for 3,166 fatalities in 2017, according to the National Highway Traffic Safety Administration. Texting while driving is extremely dangerous, as it takes your eyes off the road for five seconds on average - whether you’re reading or sending the message.

The results of the quiz also highlight the importance of knowing what each road sign means, so you and those around you are safe. “These signs are instantly communicating to drivers what actions to take, much like emojis instantly communicate what friends or family members might be trying to convey in a text,” said Quinn. “It’s OK to only somewhat understand an emoji, but it’s imperative to know exactly what a road sign is telling you; otherwise it could lead to disastrous results on the road where no one can afford a misunderstanding. And being an attentive driver who knows the rules of the road and safely gets where they’re going might earn you a smiley face from your auto insurance company, just don’t read it while you’re operating a vehicle.”—