My name is Yan
Ru
Lin.
I
have an optimistic personality and I always wear a smile on my face , I also have a lot of passion on painting, which prompted me to study in Advertising Design apartment at the age of 15. After three years training. I try to escape the painting paradise , I decided to try something different. Without too much thinking , I just follow my heart (Done everything what I want to do, and then all my dreams will come true.) Then I came to Fashion Design Department that I had never known before.
My
Wardrobe
.
LOVE -This print makes me feel like a child, and can be naughty .
LOVE -My favorite blue . -Very comfortable to wear . -Special back design . -Special ribbon design
LOVE -Handmade suit by myself . -Retro . (Everyone is very surprised that this is what I did, which makes me feel very funny and has a good mood .)
Hate -This pantd seems to only wear two times , the size is not right, too small. .
Hate -This color is too white,The pattern on the T-shirt makes me feel like a tourist no matter where I go.
Hate -This hoodie coat was bought by my stepmother,but...I have never worn it before...Because I don't like this plaid.
Sketch
kids
CountrySide latte chat with Sb.
digital art
Friands Travle
My emotions
Soft music
Norman Rockwell
Scenery photo
images.....
I
had read a book, It says that ,Imagine an artist painting, he had never been to that place... just wanted to draw that place. Then,I think...... Our eyes always follow what we want to see. Our hearts only believe in what we want to believe. No matter it’s a painting or a photo, While the creator and the viewer think independently, it is an invisible action art. But the only thing we do is the brain storming.
traditional Art Something Retro....
Art Book
Inspiration
.
Paintings and Photos is my Inspiration.
My
Future
T
hrough this three years in fashion design department, I learned not only to do a perfect clothes, I learned to understand myself , understand what I am suitable for, understand what I am good at, and experiencing the happiness and sadness, gradually I know that I am a person with all kinds of emotion . After thinking ,I want to paint again. Set up a plan, save some money, and learn a second foreign language ,to specialize in painting . Maybe it's all very difficult, and it's different from everyone's way, but I still want to do these. Because I know that I am very impulsive , do what I want to do. 笨蛋也是有作夢的行動力的
.
M I
N D
kids/dirty with ketchup/illustration/print/something vintage/toys/colorful(maybe yellow & blue is the main colors)/error/mistake/cause trouble/childrenhood/family /home/festival(ex.christmas day or birthday...etc.)/cartoon or comics/everyday/mischief
Key Words:
Materials.
wool/cotton/print/velvet and cordduroy/high quality....
Style. comfortable/loose/big size/simply/formal and leisurely/got some colour/make people feel you special/the edges of the custume look like they were painted by crayons/asymmetric and broken tailoring is bitten by children
Colour.
mostly : achromatic color /a fraction of : colorful
M A P
Other Things. Symbol. maybe I have to make a animations and illustrations for the brand. perhaps do a picture book.........
For who.
genderless : the different between men’s and women’s wear is not abvious,only the cutting and size of the fine adjustment.
Detail. accessories/bag/pocket/comic print/illustration/zipper design/belt design/a little asymmetry/plaid
Unique.
the brand got some special illustration, some special detail, some special accessories. /combined with animation and figure illustration.
B R A N D
S T O R Y
Ru
Founded in 2019 by Yan Lin , who grew up in Taiwan, this is a genderless clothing brand that embodying a unique style of the individual through the interpretation of different wearer.We focus on the ecological change of the store, so that men and women in the same space , let departments have no difference between each other. With "You really don’t want to grow up" as the brand concept, this is express that after we become an adult, we occasionally recall the childhood and young frivolous Take advantage of large and small areas of color combination and interesting details, in asymmetric tailoring, showing that people in the reality and memories of the psychological state of pulling.
MISSION
STATEMENT
Every person who has grown, has a heart that doesn’t grow.
T
arget Market :
Age: 20-40 Gender: Genderless Location: Global, and areas where you can shop online. Occupation: For College students, office workers, industries involved in design, art. (And people who occasionally recall the past.) Income: Moderate ~ High - NTD$45,000 ~ $10,000
Put your photo here.
Personality: young heart, Creative, future looking, trendy, have the gut to try. Interests/Hobbies: Fashion, design, art, music, photography, reading, creating, making, traveling, Office staff Values/Demands: Clothing should fall in the Moderate~High price range and They value simplicity, quality, loose, interesting and vintage. They hope to see the designer's ingenuity on their clothes, to feel the vibe and inspiration on their clothes, and think that clothing is a way for people to reveal their individuality and preferences , a brand that can tell stories is exactly what they want. Lifestyle: Able to arrange the work and the distractions of life.
[[[ Competitor 1. ]]]
ADER ADER error error ::
Personality: young heart, Creative, future looking, trendy, have the gut to try.
Interests/Hobbies: Fashion, design, art, music, photography, reading, creating, making, traveling, Office staff Founded in 2014, the Korean brand was originally founded by several non-apparel people in a Values/Demands: varietyClothing of industries, painting and even catering.The concept is quality, shouldincluding fall in thedesign, Moderate~High price range and They brand value simplicity, simplyloose, to bring something fun and interesting thing to this society. interesting andnew, vintage. pros- Bold Theycolor hopematching. to see the designer's ingenuity on their clothes, to feel the vibe and inspiration High quality. on their clothes, and think that clothing is a way for people to reveal their individuality and Interesting details. preferencesdesign , a brand that can tell stories is exactly what they want. Actively working with different artists. Very creative about the presentation of the concept. Lifestyle: Able to arrange the work and the distractions of life. cons- Online shopping is not convenient.
[[[ Competitor 2. ]]]
Andrea Andrea Pompilio Pompilio :: Founded in 2010, this is an Italian menswear brand, the brand of the same name designers had worked in many international brands.He attaches great importance to the handling of quality and detail, blending the temperament of the modern city with a bit of bohemian in a rigorous tailoring. pros- Excellent hand-made. Creative design ethos. Sales around the world. Greatly recognized by the international media. cons- Style is not interesting enough. High price.
Branding
[[[ Name Thinking ]]] CHiLLike RECALL
小鬼頭
Time Machine
Meewry
Neverland
Carry
DREAM
BABY/BAE
Mischief
Peter PAN
CHiLDiSH
[[[ Develop the BRAND LOGO ]]] concept 1
concept 2
concept 3
S
concept 4
concept 5
concept 6
S
[[[ Final Design ]]]
CHiLDiSH can be a choice, or even a manifesto: 【"Although we grow up, we can just be CHiLDiSH!" 】 : Brand Colours :
C:85% M:50% Y:0% K:0%
C:15% M:100% Y:90% K:10%
[[[ Graphic Design ]]]
S
S
[[[ Maketing Materials ]]] :
/
S
bag/ /business card/ /price tag/ /post card/ /shopping bag/
Porstcard
Yan Ru Lin
cell: 0966131739 mail: helen99217@gmail.com IG: yan__ru__lin
Designer
Yan Ru Lin
cell: 0966131739 mail: helen99217@gmail.com IG: yan__ru__lin
[[[ Retail position ]]] :
W
e think that the outfit is not just for people to appreciate at the store window, but to be able to installation art at any place. As a result, in addition to set up retail stores, we will work regularly with galleries or show spaces.
S U S T A I N A B I L I T Y
R
ecently, there have been more and more people are following the issue of environment,People care about whether companies can reduce the persecution of fashion on the environment.
So we think about the issue of the environment, how to present it to the customer in a transparent way, let people know that we are serious about the sustainability. We believe that following a typical assessment method to measure whether a company is sustainable, the results will not be accurate! Our goal is to protect the Earth. but if we don't care other things ,just focus on our own business,then we don't have the responsibility on sustainability, so the entire supply chain will be taken into account, we must think in all directions. Perseverance, and keep asking what we are going to do. For consumers, we believe that the most important message we can give is to buy perfect and high quality products.
Buy the clothes you'll keep, cherish, and wear all the time. As well as after-sales service and on-site shopping, we hope that people can bring their own or use our eco-friendly shopping bags,when buying branded clothes, they can use them every time when they come to the store.
Trend Research Fall/ Winter 2019-2020 Fashion
[[[ Patchy Patchwork]]]
W
ith meditations on what it means to reuse and upcycle as well as on intersections of identities, it was no surprise to see patchworks as part of the fall 2019 runway trends.
Style Research Fall/ Winter 2019-2020 Fashion
[[[ Accessories ]]]
Belt
Scarf [[[ Capes and Cloaks]]] A cape is a shorter, sleeveless garment that drapes over the back, arms, and chest, with a fastening at the neck. A cloak is the same, but much longer and therefore warmer. The winter 2019-2020 fashion trends gave us a massive selection of capes and cloaks in different styles, to imbue any style with a touch of 19th century romance.
[[[ Jumpsuits ]]] Jumpsuits and playsuits have been quite trendy for a few seasons now, with spring’s iteration being particularly “workman”-inspired. For the fall/ winter 2019-2020 fashion trends the jumpsuits are as professional and office-appropriate as can be, for all you working people out there.
P
alette inspired by PANTON 2019-2020 colour trend. I found that blue always appears in color studies.
With a strong revolutionary color, to develop this branding, by using these colors, to bring people some sense of fun in this winter collections.
#d8b800
#272d6b
#c11b29
Clour Research Fall/ Winter 2019-2020 Fashion
#e1d9bf
Fabric Research Fall/ Winter 2019-2020 Fashion
[[[ Collection theme ]]]
But we we don't don't want want to to go. go. But Someone asked us to leave here to do something (maybe your mom or boss ) But what our thinking is : Wait a minute, I'd love to stay here. Just like when we playing games or waiting for a bus. You always want to play again or want to stay in a daze instead of leaving. Drag the clothes on the ground and walk slowly so, Or hang yourself on the wall somewhere in the city. Staring at the distance , you'll feel a sense of everything.
[[[ Collection Design ]]]
[[[ Photoshoot ]]] Designer / Ru Photographer / zhijie Model / bluexoox
chi_l_dish
