The Concept
Designers
We have created a mock charity campaign, under the name The Heinz appeal. This focuses specifically on Heinz salad creams biggest competitor Mayonnaise. Appealing on behalf of mayonnaise to then encourage consumers to buy Salad Cream as the ‘ethical alternative’. The idea behind this is to appear on first glance serious, but with further interaction from the user amuse, a tone that we feel would be appropriate in appealing to the target audience. We wanted to appear like a legitimate charity as it gives you huge scope in method of delivery.
Sam Edwards
1
Email: se91786@students.leeds-art.ac.uk Liam Rushfirth Email: lr85595@students.leeds-art.ac.uk Chris Lawson Email: cl87676@students.leeds-art.ac.uk
The Heinz Appeal
Tags & T-Shirts
Designers Sam Edwards
4
Printed Media
Designers Sam Edwards
Email: se91786@students.leeds-art.ac.uk
Email: se91786@students.leeds-art.ac.uk
Liam Rushfirth
Liam Rushfirth
Email: lr85595@students.leeds-art.ac.uk
Email: lr85595@students.leeds-art.ac.uk
Chris Lawson
Chris Lawson
Email: cl87676@students.leeds-art.ac.uk
The Heinz Appeal
Email: cl87676@students.leeds-art.ac.uk
3 The Heinz Appeal
TITLES & HEADINGS HELVETICA BOLD SUB HEADINGS HELVETICA REGULAR BODY HELVETICA COPYLIGHT & LOGO
Digital Media
Designers Sam Edwards
5
Identity
Designers Sam Edwards
Email: se91786@students.leeds-art.ac.uk
Email: se91786@students.leeds-art.ac.uk
Liam Rushfirth
Liam Rushfirth
Email: lr85595@students.leeds-art.ac.uk
Email: lr85595@students.leeds-art.ac.uk
Chris Lawson
Chris Lawson
Email: cl87676@students.leeds-art.ac.uk
The Heinz Appeal
Email: cl87676@students.leeds-art.ac.uk
2 The Heinz Appeal