Brief Overview Liam Rushfirth
YCN Individual work
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The Concept We have created a mock charity campaign, under the name The Heinz appeal. This focuses specifically on Heinz salad creams biggest competitor Mayonnaise. Appealing on behalf of mayonnaise to then encourage consumers to buy Salad Cream as the ‘ethical alternative’. The idea behind this is to appear on first glance serious, but with further interaction from the user amuse, a tone that we feel would be appropriate in appealing to the target audience. We wanted to appear like a legitimate charity as it gives you huge scope in method of delivery.
The Heinz Appeal
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Tags & T-Shirts Liam Rushfirth
YCN Individual work
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Promotional Items Liam Rushfirth
YCN Individual work
The Heinz Appeal
The Heinz Appeal
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Spreading The Message Liam Rushfirth
YCN Individual work
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Initial Design Direction Liam Rushfirth
YCN Individual work
The Heinz Appeal
The Heinz Appeal