St Bernard Assure Identity Standards and Guidelines
Logotype Logos /
St Bernard Assure logotype is a custom designed lettering ‘St Bernard Assure’ with the symbols of the Saint Bernard dog and beetle-like car shape cutouts as part of the letters ‘B‘ and ‘s‘.
Logo versions The logotype exist in two versions — primary one line horizontal version and two lines compact version for alternative use.
One line primary logo
StBernard-Logo-horizontal.ai
Two lines logo
StBernard-Logo-2lines.ai
Monochrome version of the logotype St Bernard Assure monochrome version of the logo can be used on light or high contrast backgrounds where it is not possible to use the logo in more than one colour. Logos /
Monochrome logo one line
StBernard-Logo-horizontal-monochrome.ai
Monochrome logo two lines
StBernard-Logo-2lines-monochrome.ai
CA NTEEN !
Logo application examples St Bernard Assure logotype can be used in many types of media such as websites, brochures, apparel and promotional gifts.
Colour palette
St Bernard Assure logo colours are ‘Cinnamon bear’ black and ‘Sanguine’ deep orange. ‘Tangerine’ yellow and ‘Aquamarine’ blue were chosen as secondary colours. To achieve the best result, palette colors should be used separately or in combination with each other.
Cinnamon bear black Cyan Magenta Yellow Black
70 65 58 75
Sanguine orange Cyan Magenta Yellow Black
15 82 100 0
Tangerine yellow Cyan Magenta Yellow Black
0 55 100 0
Aquamarine blue Cyan Magenta Yellow Black
75 8 25 0
Typeface Fonts /
To retain the integrity of the identity, it is recommended to use Myriad Pro as the primary typeface for the company’s business cards, letterheads and web applications. For web purposes and mobile apps, use Myriad Web font, or Open Sans as a substitute.
Myriad Pro Myriad is a humanistic sans-serif typeface that is easily distinguished from other sans-serif fonts due to its special “y” descender and slanting “e” cut.
Aa Aa Regular type
Bold type
The dog took satisfaction in the fire, stretching out close enough for warmth and far enough away to escape...
The dog took satisfaction in the fire, stretching out close enough for warmth and far enough away to escape...
Myriad Pro Regular
Myriad Pro Bold
Elements Elements /
Graphical elements of the logo (Saint Bernard dog, beetle car) were also designed individually so that they may be used independently throughout the company’s documents and products.
StBernard-doggie.ai
StBernard-beetle.ai
Business card Stationary /
The St Bernard Assure business card front side that contains name and contact information should be white . The back sides can be made in different colours defined in the color palette.
Corporate card Style Post box corp. Size 8, leading 9, tracking 10 Colour c70m65y58k75 St. Bernard Assure Ltd. PO Box 371, 2nd Floor 85 Main Street, Gibraltar 95014. (+350) 200 45578 | info@stbernardassure.com
Style Contact info corp. Size 8, leading 12, tracking 10, Colour c15m82y100k0 / c15m82y100k0 Space 3.5 mm
Personal card Style Name Size 11, leading 9, tracking 10 Colour c70m65y58k75
William Fawcett Founder, CEO
Style Contact info Size 8, leading 12, tracking 10, Colour c70m65y58k75 / c15m82y100k0 Space 5mm
StBernard-Cards.indd
(+350) 200 45578 william@stbernardassure.com
St. Bernard Assure Ltd. PO Box 371, 2nd Floor 85 Main Street, Gibraltar 95014. (+350) 200 45578 | info@stbernardassure.com
Letterhead
St Bernard Assure letterhead design for A4 size (210mm x 297mm) paper.
Stationary /
A4 size paper Top margin 30 mm Bottom margin 45 mm Left margin 35 mm Right margin 35 Style Address / Name Size 11, leading 14, tracking 10, Space 10 mm Style Headline Size 14, leading 20, tracking 10, Space 10 mm Style Contact info Size 8, leading 10, tracking 5
StBernard-letterhead.indd
Envelope Stationary /
StBernard-Envelope.ai
St Bernard Assure envelope is a standard DL size commercial envelope with window for address. The front side of the envelope displays the St Bernard Assure logotype. The back of the envelope features the St Bernard dog delivering a message to the recipient.
Signature & stamp Stationary /
font-family: “Open Sans�, sans-serif font-size: 9 color #282425 a link color: #d04818 img width: 140 px
StBernard-Signature.ai
St Bernard Assure email signature and company stamp.
StBernard-Stamp.ai