What Is Your Type? Volume 0

Page 1

What Is Your Type? A booklet about your type and typography.

VOLUME 0 Your favorite type’s origin and personalities.



“Your choice of typeface is as important as what you do with it. - Bonnie Siegler


Helvetica The Natural Beauty

Helvetica is, without the doubt, the most widely used sans serif typeface in the world. It was commissioned by Edward Hoffman and developed by Max Miedinger in 1957 for the Hass type foundry in Switzerland. It cause a deep impact on advertising and corporate branding in the 1960s. The aim of the new design was to create a neutral typeface that had great clarity, and no intrinsic meaning in its form. Its popularity has increased since.

The Helvetica type family is one of the largest, offering the designing a wide choice of type styles ranging from light to extrabold and condensed to extended. It is the official typeface used in the Metropolitan Transportation Authority, the subway system in New York City. It also spawned a film titled: Helvetica, which helped show how influential this font has become in the world.


i <3 helvetica


Simplicity Helvetica Light Oblique, 35pt

Conventional Helvetica Roman, 45pt

pure

Helvetica Bold, 60pt

Instinctive

Helvetica Oblique, 40pt


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Helvetica Black, 18pt


The Charismatic The most influential type design that epoch, the Futura font created in Germany in 1928, displayed the core of the Bauhaus ideology: strictly geometric outline, lacking embellishments and just barely conforming to the historical shapes of letters. the resulting blend geometric consistency and aesthetic awkwardness may be disputable, but it was at least something quite new, and therefore impressive. Now we are much accustomed to the hook of Futura, but the inborn radicalism of the font still shows through.

Conversely, sans serif fonts started from Futura with its artificial look , then were for a long time dominated by neutral “transitional” Helvetica, and recently a number of distinctively liberal (and, in some classifications, even termed “humanist”) sans serif faces become popular.


THIS IS THE

FUTURA


Fascinating Futura Medium Italic, 20pt

ALLURING Futura Bold, 35pt

charming Futura Book, 30pt

Appealing Futura Condensed Regular, 65pt


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Futura Bold Condensed Oblique, 25pt


avenir THE VERSATILE

Real Future Avenir is the font of the future. The word “avenir� is just that, French for future. This font was designed by Adrian Frutiger in 1988. Avenir is intended to be nothing more less than a clear and clean representation of modern typographical trends. Looking for a typeface that is harmonious and sensible? Look no further than Avenir.

Favaroble There is only one option when you need a font that work almost anywhere. Avenir is the only choice when a font that is paving the way for the future is needed. Whether it is headlines or body text, Avenir looks great and is easily legible. Why worry about whether you can use a font in your headlines or body text when you can use one that works for both? Avenir proves that you can have the best of both worlds and more.


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practical

Avenir Heavy Oblique, 50pt

Adaptable Avenir Book, 30pt

Gifted

Avenir Medium, 20pt

TALENTED

Avenir Black, 40pt


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Avenir Light, 16pt


limbo lust gluttony greed

The nine circles of

Hellvetica anger heresy violence fraud treachery


FUTURA

db qp FUTURA


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More than meets the eye. A digest for what is coming up in Volume 1and 2. You don’t want to have a bad partner in life to show others like how you wouldn’t want your book to have awful fonts for people to read.


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