Corporate
Visual Guide
NetCom Learning Corporate Visual Guide
Copyright © 2012 by Sarder Press All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below. Russell Sarder www.RussellSarder.com Sarder Inc., 20 West 33rd Street, 4F, New York, NY 10001 www.sarder.com Ordering information for quantity sales: Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the publisher at the address above. Orders by U.S. trade bookstores and wholesalers: Please contact Big Distribution: Tel: (212) 629-7265; or e-mail to russellsarder@netcomlearning.com Printed in the United States of America First Printing: 2012 May
Letter from CEO The love of learning has dominated my life – it’s the center of my career as CEO of NetCom Learning. I am from Bangladesh, one of the poorest countries in the world, yet where all parents expect their children to excel in school. This is how the value of lifelong learning was instilled in me at a young age. I arrived in the US with a couple of suitcases and some books. Life was tough for me. I often worked several jobs, but I never gave up learning. I attended college and then pursued my American dream of creating a business. My degree was not in business, and I didn’t know how to start a business. I taught myself sales, management, accounting, marketing, and the rest. Today, people ask me what the secret is to building a multimillion-dollar business. My answer is always, a passion for lifelong learning.
Author, Entrepreneur & CEO of Learning
Purpose
11
Mission
21
Vision
21
Values & Culture
27
Company History
49
Locations
55
Market Size &
59
Strategy
63
Management
83
Accomplishments
91
Revenue
123
Marketing
133
Media
137
Awards
141
Innovation
149
Contact
159
Call for Actions
163
Index
164
Growth Potential
Contents
Purpose
Why do we exist in the first place ?
NetCom Learning
Purpose
“
Our Purpose is Our the Biggest Competitive Advantage.”
Our Purpose 12
NetCom Learning’s purpose is to promote the values of lifelong learning, NetCom has done many unique things which contribute in a major way to their success.
We’re Lifelong Learners
NetCom Learning
Learning Events
Purpose
LearningGG
Learning Movement
Online Learning Platform
14
Our Purpose Drives Our Innovation
CEO Learning Videos Employee Learning
Learning Webinars
CEOs Talk
Interview Video Series
Purpose
Learning Books Learning CMS
Learning Scholarship
NetCom Learning
Purpose
Devotion to
Purpose 16
Our Purpose Grows Our Revenue Increased
Improved
Revenue
Trust
Stronger
Brand
What do we want to achieve ?
Mission
NetCom Learning
Mission & Vision Growth 25%
Profit 15%
Mission 20
Our mission is to grow the company profitably each year by becoming the most respected and trusted learning organization.
Trust NPS:70
Vision
What do we want to be ?
NetCom Learning
Mission & Vision
24
Vision
Our vision is to control 10% of the Learning Industry
10% of the Learning Industry
Values drive cultures.
Values & Cultures Learning Culture
Customer Driven Culture Growth Culture Lean Culture Startup Culture Innovation culture Change Culture Team Culture Performance Driven Culture Disciplined Culture
NetCom Learning
Values & Cultures
Learning Culture 28
Create a Culture of Continuous Learning and Growth
NetCom Learning
Values & Cultures
Customer Driven Culture 30
Exceed Client’s Expectation
NetCom Learning
Values & Cultures
Startup Culture 32
High Level Energy, Flatten the Organization, Mission Vs Job, SOSD
NetCom Learning
Values & Cultures
34
Innovation Culture Build a Culture of Innovation
NetCom Learning
Values & Cultures
Change Culture 36
Change or Die
NetCom Learning
Values & Cultures
Growth Culture
38
Always Look for Ways to Grow Profitably
NetCom Learning
Values & Cultures
40
Lean Culture Do More with Less
NetCom Learning
Values & Cultures
Team Culture 42
Trust, Conflict (Candor), Commitment, Accountability & Result, Value Employees
NetCom Learning
Values & Cultures
44
Performance Culture Hire the Best, Promote Differentitation, Execution Culture,PRD
NetCom Learning
Values & Cultures
Disciplined Culture 46
Avoid the Pursuit of More, 3 Core Questions
Company History
Company History
Transform from NetCom Information Technology to NetCom Learning
NetCom Learning
Company History
2011 Expand to Philadelphia Market and Hired an Industry Veteran to Lead This Project
Locations Accomplishments Partnerships
2009
Acquire a New Location in Arlington, Virginia, Previously Owned by Kaplan
Earn Spot in EC-Council Circle of Excellence
Take the Expert-led Classroom Global with Live Online Training
Celebrate 10 Years of Excellence in IT Training
Awards Hit All Time Sales Record in Q3 2011 with the Highest Quarterly Delivered Revenue
Present
Break Financial Records and Reache Milestone for August Revenue
51
Achieved the Highest July Sales in History with 18 Percent Revenue Over June Sales
Be an Authorized Red Hat Training Reseller
2012 Microsoft Revenue Increasing by 88 Percent Year Over Year
ITIL recognizes NetCom Learning as an ITIL Licensed Affiliate
“Learning: Steps to Becoming a Passionate Lifelong Learner� by Russell Sarder, Honored With Prestigious Book Award
Earn CompTIA Platinum Status
Named the 2011 Inc. 500|5000 List of the Fastest-Growing Private Companies in America
Win Silver 2011 Brandon Hall Excellence in Learning Management Technology
2008
Expand into Washington DC Metro Area
Introduce Live Online Training (LOT)
Attain Cisco Learning Partner (CLP) Status
Builds on Reputation of Excellence in the CompTIA Learning Alliance
Be Named to the 2011 IT Training Companies Watch List by TrainingIndustry.com
Partner with WOBI, powered by HSM for Major Business Events
Partner with Pima Community College to Prepare Students for the Job Market
2010
Named Premier Solutions Provider (PSP) for Autodesk Training and Autodesk Certification Solutions
CEO Russell Sarder Honored as One of 50 Outstanding Asian Americans in Business
Go Platinum with CompTIA
CEO Russell Sarder Wins 2011 Top Ten Asian American Business Award
Win EC-Council Circle of Excellence Award for Second Straight Year
Named to Inc. 5000 List of Fastest Growing Private Companies in America
Company History
NetCom Learning
Company History
2003
2006 Continue to exceed expectations
Locations
Become a NJ State Workforce Training Provider
Accomplishments Partnerships
2002
Awards
2005
2007
Be a licensed center by the NY State Department of Education
Attain Gold Certified Partner Status In Microsoft Partner Program
Become a Check Point Authorized Training Provider
Become a QuarkAlliance Training Provider
Introduce Project Management Program
Become an Adobe Authorized Training Center
53
2001
Announce Partnership with Fast Lane Open Manhattan Campus at Empire State Building
Become one of the few Training Providers for Intel
Become a NY State Workforce Training Provider
Achieve the Microsoft Business Solutions Competency
Enters Into a Partnership with SOX Institute
2004 Become an Official Education Center for CWNP Program
Honored as the Worldwide Microsoft Learning Solutions Partner of the Year Receive Microsoft Marketing Excellence Award
Partner with EC-Council in offering Ethical Hacking and other IT security related courses as well as becoming an accredited training and testing center for EC-Counci
Accredited as an education center for SAIR Linux and Gnu Certification
Become an Authorized CIW Training Provider
Achieve certification by the Internet Webmasters Association Announce Partnership to provide Open Source courses with eGenius
Founded in 1998
s
ega as V p
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m t Ca Boo
LOeTOnline Liv ing in Tra
D.C ton s g t n n shi Clie
t Wavernmen Go
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s las e te&CAnytim a v i Pr here Any
w
Locations
NetCom Learning
NetCom Learning
NYC
Headquarter
Locations LOT
Live Online Training 56
57
Las Vegas Boot Camp
Private Class Anywhere & Anytime
Washington D.C Government Clients
Market Size & Growth Potential
NetCom Learning
Market Size & Growth Potential
Seminars
60
CMS
Soft Skills Training Video Subscription
IT Training Learning TV Learning Products
Strategy
How will we do what we want to achieve ?
NetCom Learning
Strategy
Know us 64
What are we best at? What are we passionate about? What drives our economic engine?
NetCom Learning
Strategy
66
Transform us
Why direction change beside relevance? Technical Learning to Learning Organization Low profit margin to high profit margin Complex to simplicity Relevance Bigger market Purpose
IT
IT & Business
IT & Business & Learning
Learning Organization
NetCom Learning
Strategy
68
Position us
Positioning – We want to be the Bloomingdale of IT Training. Business Acumen – Sharpen your business acumen to be on the top. Differentiate – Learn how to differentiate Value shoppers from Price shoppers. Defend – Defend our line of pricing.
NetCom Learning
Strategy
Diversify us 70
Client Type, Product Type, Business Type, People Type
NetCom Learning
Strategy
Refine us 72
Remove 10% of unprofitable clients continuously Replace bottom 10 with top 10 continuously 3-3-3 Rules
NetCom Learning
Strategy
Segment us 74
Market Segmentation / Customer Segmentation 1. Understand the current situation – client base 2. Understand the current revenue structure 3. Ask the questions: who should I call?
NetCom Learning
Strategy
ns
tio a c o L
Deliver y Type
Produ
cts
76
Grow us
es
Sal
Imagine one class with 1000 student = $27M revenue Go after what is scalable Emerging market Marketing organization Make me dream Industry is moving in a different direction
ers m o t Cus ype T
Management
NetCom Learning
NetCom Learning
Management
Management
20 17
Russell Sarder
Chairman and CEO
Years of Experience
16
Mudit Mittal COO
Years of Experience
16
Brian Ciufo
CMS Architect
Years of Experience
Booby Ceklic VP of Sales
Years of Experience
80
81
17
17
17
9
Adam Chng CIO
Years of Experience
Titu Sarder President
Years of Experience
Anthony Khan Sales Manager
Years of Experience
Eugenia
Training Manager
Years of Experience
26
NetCom Learning’s
Leadership Team
15
5 Yang
General Manager
Years of Experience
James Mayer
Accounting Manager
Years of Experience
Rinchen
Marketing Manager
Years of Experience
175
+
Total Years of Experience
NetCom Learning
Management
82
How to Select the Leader ?
Visionary I nspiring Smart Trustworthy Able
NetCom Learning
Management
Author
CEO 84
Russell Sarder Author, Entrepreneur & CEO of Learning
Entrepreneur
http://www.russellsarder.com
CEO of Learning
Accomplishments What do we have achieved ?
NetCom Learning
Accomplishments
88
One of its core values is to build a strong customer-driven culture. Those efforts have resulted in building a trust factor that includes high instructor evaluations with most instructors receiving an average of 8.6 out of 9.
NetCom Learning
Accomplishments
90
Cumulatively, NetCom Learning’s instructors have 10,500 years’ experience, with the average instructor enjoying 19 years of experience. That experience has allowed NetCom Learning to build a trust factor that includes high instructor evaluations, and receive some of the highest instructor evaluations in the industry.
NetCom Learning
Accomplishments
92
NetCom Learning’s courses have produced more than positive 1,400 client testimonials. All of these actions allow NetCom Learning to remain at the forefront, not only as a provider of quality learning courses, but also for providing an enjoyable experience for its customers.
NetCom Learning
Accomplishments
94
Since its inception in 1998, NetCom Learning has trained over 80 percent of the Fortune 100
NetCom Learning
Accomplishments
96
NetCom Learning is a premier provider of IT and business-training solutions to companies, individuals, and government agencies. NetCom Learning has trained more than 80 percent of the Fortune 100, servicing over 45,500 unique corporate clients. The company has a total of more than 71,000 registrations, which include individual, corporate and government clients.
NetCom Learning
Accomplishments
98
NetCom Learning
Accomplishments
100
Those customers in turn are sharing their rewarding experiences on social media sites. Leads are also on the rise because of effective SEO and SEM strategies put in place by the NetCom Learning team. This has lead to an influx of corporate and individual clients from all over the country, who reach out to NetCom Learning rather than responding to sales calls.
NetCom Learning
Accomplishments
102
Text
Contacts
NetCom Learning
Accomplishments
104
Clients know that NetCom Learning is the leader in vendor recognition. The organization is the only training center in the entire USA that has more than 20 vendor recognitions from leaders like Microsoft, CISCO, Autodesk, CompTia and PMI.
Technical Training Leader
NetCom Learning
Accomplishments
106
Text
NetCom Learning
Accomplishments
108
Microsoft Corp. announced NetCom Information Technology as the winner of the 2007 Microsoft速 Learning Solutions Partner of the Year Award. This prestigious award recognizes the Microsoft Gold Certified partner that delivered the highest quality learning solutions for their customers during the past year. NetCom was chosen from a group of finalists from around the world, based on its unparalleled use of dedicated Microsoft technologies to provide customers with exemplary training services and state-of-the-art learning facilities
NetCom Learning
Accomplishments
110
Inc. 500 has just released its 5000 list of the fastest-growing private companies in America, naming NetCom Learning, the premier IT and business training solutions and learning company, among them. This is the second year that NetCom Learning has earned this achievement, having first been named to the list in 2008. NetCom Learning is helping IT students pursue their IT careers. NetCom Learning’s efforts have landed the company recognition as one of the country’s fastest growing companies by Inc. Magazine’s, Inc. 5000
NetCom Learning
Accomplishments
112
NetCom Learning
Accomplishments
114
Text
Revenue
NetCom Learning
Revenue
Revenue by 118
Locations
2011
2010
NetCom Learning
Revenue
Revenue by 120
Schedule Type
2011
2010
NetCom Learning
Revenue
Revenue by 122
Training Type
2011
NetCom Learning
Revenue
Revenue by 124
Vendor
2011
2010
n
Promotio
Product
Place
g n i t e k r a M
Price
Marketing
NetCom Learning
NetCom Learning
Marketing
128
Clients Type
129
NetCom Learning
Listed are some of the clients that NetCom Learning serves
130
Clients List
• • • •
Has served over 80% of 100 Fortune companies Has over 45,555 unique corporate clients registered Has delivered training to over 71,000 professionals Over 7,300 companies did business with NetCom Learning
Media
NetCom Learning
NetCom Learning
Media
Financial Times Private sector fills US skills training gap The Financial Times interviews Russell & MIT
Ink from Chase 134
at Inc. 500 | 5000 Conference Ink from Chase interviews Russell Sarder
Kauffman Foundation Inc. 500|5000 Conference, 2011 Kauffman Foundation interviews Russell
Inc Magazine : Up Close With Leaders at the Inc. 500|5000 Conference, 2011 Russell Sarder featured in Inc. Magazine
135
Awards
NetCom Learning
Awards This prestigious award recognizes the Microsoft Gold Certified Partner that delivered the highest quality learning solutions for their customers during the past year.
138
2007 Microsoft Learning Solutions Partner of the Year
2005 Microsoft Navision Outstanding Training Award
2007 Microsoft Marketing Excellence Award
Voted Top Training Provider in North America at Microsoft Directions 2005 Partner Conference
2008 and 2011 Inc. 500 | 5000 List of the Fastest-Growing Private Companies in America EC-Council Circle of Excellence Award
2011 IT Training Companies Watch List by TrainingIndustry.com
2011 Brandon Hall Silver Award for Excellence in the Learning Management
Innovation
NetCom Learning
The Innovative Projects
142
Learning CMS is the most innovative and user-friendly enterprise resourse planning (ERP) system for the education industry and has been powering NetCom Learning’s training business for the last 14 years. It also has been used by NetCom Learning’s corporate clients, resellers and partners, to meet their business needs and streamline the learning-business process. • • • • •
$5 million has been invested in Learning CMS Simplifies complexity and reduces time to market products Learning CMS improves operational efficiency by automating process and improving customer service Increases profit margin by reducing back office operation cost by 3 to 10 percent Honored with the Brandon Hall Silver Award in the Learning Management category
Contact
NetCom Learning
Contact
New York 20 West 33rd Street, 4th Floor New York, NY 10001 Phone: (212) 629-7265
146
Contact
E-mail address: russellsarder@netcomlearning.com
Address: 20 West 33rd Street, 4th Floor New York, NY 10001
Las Vegas Desert Rose Resort # 3115 5051 Duke Ellington Way Las Vegas, NV 89119 Phone: (702) 979-2143
Washington D.C. 1100 North Glebe Road Suite GR-3 Arlington, VA 22201 Phone: (202) 618-3130
Call for Actions
NetCom Learning
NetCom Learning
Index
150
Index
151