RUSSO’S Modern Traditions 2012
RUSSO’S
Modern Traditions What is Russo’s Modern Traditions?
Throughout my years in the hospitality industry, I’ve had the honor and privilege of helping thousands of couples create the most memorable moments of their lives. Some of the brides whose communions took place at Russo’s On The Bay have hosted their weddings here and then their children’s communions. However, one thing has remained consistent throughout the last twenty-five years, no matter the party, the family, or the event; each of us shares a commitment to family and traditions. Russo’s Modern Traditions is all about the passion that brings us together – a passion for a better life, more quality time with the people we love, and events that create legacies within our own families. Knowing our world is different now with technology, busy lives and going our separate ways, our goal is to give the reader tools, information and support to bring each of you closer to your own spouse, children and relatives so that we don’t lose sight of our family values. From creating an incredible party at home to hosting a spectacular catered affair, we will focus each issue around things that matter to our clients and readers. From gourmet food and recipes to a night out on the town, this magazine will take you on the journey of modern traditions and leave you with a renewed sense of what matters most – celebrating life, love and special occasions together. In each issue, we’ll highlight some of the people that have made our legacy possible including both team members and clients. Were it not for the loyalty our clients have shown us over the years and the incredible staff that we have here at Russo’s On The Bay and Vetro, our company could not have become what it is today. Without the unwavering dedication to each and every event, we would certainly not be the force that we are. Starting with our Preview Bridal Edition as a sneak peak of what is to come in the near future, Russo’s Modern Traditions Magazine will highlight in the first edition the “Legacy of Russo’s” story – A True American Dream, features highlighting the expertise of employees, our loyal clients and their special moments, editorials, how-to advice, and much more. Most importantly, we will capture the nostalgia of bringing people together for many issues to come. Thank you, Frank Russo, Jr
RUSSO’S
Modern Traditions Why Advertise in Magazines?
1. Magazines provide reach – faster than you think:
The top 25 magazines reach more teens and adults than the top 25 prime-time TV programs. The average magazine cumes almost two-thirds of its audience within a month’s time.
2. Magazines target efficiently:
With a range of titles that appeal to specific demographics, lifestyles and interests, advertisers can hone in on the targets that fit their needs.
3. Magazines sell:
Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.
4. Magazines provide rich experiences:
Readers experience magazines in meaningful ways, including: I get value for my time and money, It makes me smarter, It’s my personal time out and I often reflect on it.
* SourceMagazine.org * CUME: The number of different (unduplicated) people within a specific target that watch a station for at least five minutes during a specific period of time.
5. Magazines engage:
90% of magazine readers pay full and complete attention when reading magazines. Magazine readers demonstrate the lowest level of multitasking when compared with multitasking rates for other media.
6. Magazines enhance advertising impact:
Strong consumer experiences with magazines boost magazine advertising impact.
7. Magazine ads last:
Consumers refer to magazines multiple times – even saving them, giving advertisers the opportunity for added exposures.
8. Magazines supply credibility:
Consumers trust and believe magazine advertising more than advertising in other media.
9.Magazines offer choice:
Advertisers can choose from a wide range of titles, environments and “customizable” solutions that best suit advertisers’ needs.
10.Magazine creative connects:
Magazine ad content makes consumers laugh, cry, think, desire, ponder, smile and more. In short, magazine ads make people react – and connect with advertisers’ brands.
RUSSO’S
Modern Traditions Fact Sheet: Proudly Produced by Russo’s On The Bay For over 50 years, the Russo name has been synonymous with quality in the Queens, New York area. From Villa Russo to Russo’s on the Bay and now Vetro and Giardino, the Russo brand has been a pillar of the community and a starting point for many professionals throughout New York. The family legacy aside, the Russo brand has an established foundation of quality, service and luxury that has led to several years of brand success. The legacy created by the brand is timeless and our audience appreciates our never-ending dedication to creating flawless events. What Makes Us UNIQUE • Non-Profit Endeavors Through Angels on the Bay and other reputable charities • Community Events Including Easter, Carnevale, and New Year’s Eve • Long-standing employee relationships and many employees staying with us over twenty years • We’ve worked with brides whose Christenings and Sweet Sixteen parties have been held at Russo’s – even some whose mother was married at Villa Russo
Frequently Asked Questions
What is your magazine type? Name? Russo’s Magazine focuses on old traditions that meet modern occasions to promote family and personal values; Name: Russo’s Modern Traditions What goes into your magazine, and what’s not? Topics. Highlighting traditions, events, family, cooking, food, wine, and community Who will read your magazine? Targeting affluent women/men, brides, professionals, and event hosts; Average age 18-50; HHI Above $250K+; Avg value of home $500K; Graduated College; Primarily Professional Audience; Internet viewers 3+ a week How often your magazine will be published? 1 x per year; Online version always published Is the circulation paid, controlled or a combination of the two? The first year of production will be controlled; meaning, copies will be given to targeted audience for free. The total circulation number, including the copies you’ll print and your projected sell-through rates (300,000+ impressions for digital ads included*); 20,000 printed and 50,000 online Advertising rate card? included herein How will you promote? tradeshow, events, newly engaged brides, online marketing, co-brand, drop points, private events, visitors to venues Distribution points? High-end Salons, Bridal Boutiques, Spas, Gyms, Malls, Cosmetic Doctors Offices, And other high-touch points Types of Advertisers? Affluent brands, loyal brands, local high-end businesses that benefit modern traditional readers
RUSSO’S
Modern Traditions
Distribution Total Distribution per Year
35,000
Total Impressions per Year
140,000
Who We REACH • Russo’s Modern Traditions Magazine serves Queens, Brooklyn , Long Island, Staten Island, and Westchester (future) • Distribution to Local Businesses including High-end Salons, Bridal Boutiques, Spas, Gyms, Malls, Cosmetic Doctors Offices, and other high-touch points • Online Distribution to over 50,000 targeted New York area brides • 30,000 Modern and traditional events and occasions enthusiasts • Other Offline Distribution Points: • Mailed to 3,600 Newly Registered Brides Each Year • Hand Distributed to 5,000 Event Attendees Each Year • Distributed to 2,000 Corporate Event Sponsors Each Year • Distribution to Foot Traffic at Russo’s and other participating locations • 10,000 drop points
Digital Placement • Digital Placement at 3 Venues: Giardino, Russo’s On The Bay, and Vetro • Over 300,000 or more impressions annually combined • Placed in Restrooms, High-touch points, Wine Cellar, Elevators, Sales offices, Bridal Suites, Russo’s Limo • Ads run 3 months with Magazine packages • Additional months available upon request • We offer design of the ads • Ads will play continuously throughout the venue based on contract
Internal Impressions per Year 300,000 Online Placement • Online placement with over 7,000 visitors per month combined • Over 300,000 total monthly impression opportunities • Multiple banner placement opportunities • Wide range of demographic profiles, predominantly females ages 24-34 • Technology savvy users with multiple different device profiles
Internal Impressions per Year 1,200,000
RUSSO’S
Modern Traditions Why Advertise with Us?
As a premier destination for events, the professionals at Russo’s keep our fingers on the pulse of what is going on in the event planning world. Advertisers can reach our loyal clientele base and reach high-end distribution points to further extend their brand. Every issue, we’ll report on: • The latest trends for wedding, social and corporate events including special sections on Sweet Sixteen parties, cultural traditions for events, and retirement events • The latest news in digital event features that wow guests • Local events and community happenings that affect our readers • Local businesses that have made a difference in the community • Ways that brides and corporations alike can save money when planning events • How to select vendors in everything from floral to entertainment • Special sections for recipes and bakery ideas • Cultural section that dedicates a section in each issue to ethnic events • How to spot quality and compare the value
2012 Features Favorite Holiday Traditions Easter and Passover Spring Bridal Fashion Thinking Outside the Little Girl Box Most Unique Sweet Sixteen Themes Sweet 16 Cake Concepts Community Features The Perfect GREEN Spring Wedding Makeup and Beauty Trends for Spring Spring Party DĂŠcor Getting Organized for Spring Crafts for Kids Summer Family Travel Family Activities for Summer Community Feature Food and Wine Features Summer Recipes Gardening for Great Organic Food Selecting Seafood Honeymoon Trends Destination Weddings Health/Fitness/Wellness Finance
Upcoming Issues Hiring Expos and Summer Job Expos Corporate Events and Culture How to Choose Party Vendors Legacy Edition: Full Legacy Feature including Russo’s Legacy and several legacy businesses that made a great impact over several years and generations Fall Wedding Trends Fall and Winter Holiday Traditions Decor and Decorating Family Travel and Activities Health/Fitness/Wellness Corporate Holiday Parties Food and Wine Features Recipes Perfect Parties at Home
RUSSO’S
Modern Traditions Advertising Options
In Print
Digital Impressions
Online
Bi-Annual Magazine Publication Fall/Winter - September 1, 2012
Year Round Advertising on Digital Screens at Russo’s On The Bay, Vetro, and Giardino
Year Round Advertising Opportunities
Multiple Options Available Full Page 1/3 Page 1/2 Page Advertorial Options Directory Listings
Your commercial or advertisement placed in front of hundreds of thousands of viewers each year Commercial snips, educational videos, and product placement
Multiple Options Video Ads Static Banner Ads Video Sponsorship Full Site Sponsorship Several Sizes and Options Convenient Monthly Billing
One Full Page Full Color Inside Front Cover on Cover Stock $6,500 Two-Page Spread Full Color Inside Front Cover $7,500
RUSSO’S
Modern Traditions Spread Rates
Two Full Page Full Color Inside and Outside of Back Cover on Cover Stock $7,500
Editorial Rates Editorials showcase your talents in a newsworthy and compelling way that intrigues and excites readers. Our writers will interview you, spin your story and create compelling copy and image combinations that entrance readers in your brand. Your editorial is approved by you prior to print. Feature story would include two pages written by our team of expert writers and several photos as needed.
Feature Story Editorial $5,500 Inside Story Editorial $4,500
RUSSO’S
Modern Traditions Internal Ad Rates
Internal Page Ads Great for brand awareness and exposure. The magazine celebrates, life, love, happiness and special occasions. You can use the editorials to build thought leadership and top of mind awareness or just place a simple ad for brand exposure. The choice is yours.
Full Page Internal Ad (Full Color) 2 Page Internal Spread (Full Color) 1/2 Page Internal Ad (Full Color) 1/3 Page Internal Ad (Full Color) 1/4 Page Internal Ad (Full Color)
$2,250 $3,250 $1,750 $1,500 $1,150
RUSSO’S
Modern Traditions Directory
Directory Listings Russo’s Little Black Book Directory focuses on home improvement, family essentials, and day-to-day resources for households. It’s a great place to be listed, have a business card ad or even a 1 page ad to bring value to readers. The directory will be used by families again and again and can be printed separately for additional printing opportunities. It’s also even more so a great place for educational content as seen in this Home Depot Ad “Do it Yourself or Go with Custom?” Great for Landscapers, Builders, Home Repair, Car Repair and more…
Full Page Internal Ad (Full Color) 1/2 Page Internal Ad (Full Color) 1/3 Page Internal Ad (Full Color) 1/4 Page Internal Ad (Full Color) Directory Listing (Black and White) Business Card Ads (Full Color)
$2,250 $1,750 $1,500 $1,150 $ 675 $ 775
RUSSO’S
Modern Traditions Magazine DVD Insert
Total Impressions: 35,000 Digital Impressions 500,000
*All advertisers have at least 1 automatic rotation in emails and online
DVD Sponsorship Package A
Includes: • Feature 5 Min. SPOTLIGHT on DVD ($5000) • 1 full page ad ($1750) • Full featured article inside ($4000) • Print and Online Directory Listing ($325) • 2 mo. Free Secondary Online Leaderboard ($1600) • Addtl’ Email rotation spotlight ($500) • 3 mo. Digital Ad Placement ($1000)
Valued at $14,175.00 If paid by April 30 - ONLY $ 10,000.00
Includes 10% Donation to Angels on the Bay
DVD Sponsorship Package B
Includes: • Feature 5 Min. SPOTLIGHT on DVD ($5000) • 1 full page ad ($1750) • Print and Online Directory Listing ($325) • 2 mo. Free Secondary Online Leaderboard ($1600) • 3 mo. Digital Ad Placement ($1000)
Valued at $9,675.00 If paid by April 30 - ONLY $ 8,675.00 Includes 10% Angels on the Bay - $950.00
DVD Sponsorship Package C
Includes: • Feature 5 Min. SPOTLIGHT on DVD ($5000) • Print and Online Directory Listing ($325) • Addtl’ Email rotation spotlight ($500)
Valued at $6,825.00 If paid by April 30 - ONLY $ 5,000.00 Includes 10% Angels on the Bay - $680.00 *video production not included in advertising packages above
RUSSO’S
Modern Traditions Online Advertising
Full Site Sponsorship Leaderboard - Home Page Leaderboard - Any Small Banner - Home Small Banner - Any Featured Sponsor Placement Food and Wine Section Sponsorship Weddings Section Sponsorship Large Banner - Home Large Banner - Any Media Sponsorship Email Sponsorship Product Reviews Directory Listing Online
RUSSO’S
Modern Traditions
ONLINE RATES 2012
One Month
Six Months
One Year
Full Site Sponsorship
$2,000.00
$1,800.00
$1,500.00
Leaderboard - Home Page
$1,000.00
$900.00
$750.00
Leaderboard - Any
$800.00
$600.00
$500.00
Large Banner - Home
$500.00
$450.00
$400.00
Large Banner - Any
$400.00
$375.00
$350.00
Featured Sponsor Placement
$800.00
$750.00
$700.00
Food and Wine Section Sponsorship
$450.00
$425.00
$400.00
Weddings Section Sponsorship
$750.00
$725.00
$700.00
Small Banner - Any
$400.00
$375.00
$350.00
Small Banner - Home
$450.00
$440.00
$300.00
Media Sponsorship
$2.000.00
$1,700.00
$1,250.00
Email Sponsorship
$500.00
$400.00
$300.00
Product Reviews
$400.00
$375.00
$350.00
Directory Listing Online
$150.00
$140.00
$125.00
RUSSO’S
Modern Traditions Specs and Guidelines
Terms & Conditions • These rates are effective as of 12/04/2011. • Every precaution will be taken to ensure that competitive advertisements are not published on the same page. However no guarantee can be given to that effect. No claims will be entertained for discounting in case competitive ads appear on the same or facing page. • No particular position or page is guaranteed unless premium is paid for the position. • All possible care will be taken to ensure exact reproduction. • In case corrections/alterations are made on a previously published advertisement, detailed instruction for the changes need to be made for the repeat date. • Reproduction related complaints need to be brought to notice within 5 days of publication. No complaints will be entertained thereafter. Print File Guidelines • The preferred page layout program is InDesign. Support graphics should be Photoshop eps or tiff, or Illustrator .eps files with all type converted to paths or curves. • If other programs must be used, they should be saved or exported as a generic eps with all type converted to paths or curves. • Include all typefaces used in your file along with the ad. Both screen and printer fonts must be sent. (Your ad will not be processed if all fonts are not included.) • All images must be CMYK or grayscale. RGB, duotones or indexed color images will be converted.
• Color scans must be no less than 300 ppi and meet SWOP standards. Do not embed profiles. • Black & white scans must be no less than 300 ppi. All black & white files must have a 5% highlight and 90% shadow or they will be considered out of spec and returned. • Include all linked files when sending your ad. • No screens less than 10% should be used. Make large type and large elements 99% black instead of 100% to prevent them from overprinting. Print Page Sizes • Full page 8.5 x 11 final with 0.25 bleed • 1/2 Page Vertical 4.25 x 11 OR Horizontal 8.5 x 5.5 with 0.25 bleed • 1/3 Page Vertical 2.8 x 11 OR Horizontal 11 x 3.6 with 0.25 bleed • 1/4 Page Vertical 2.1 x 11 OR Horizontal 11 x 2.75 with 0.25 bleed • Business Card 2 x 3.5 with 0.25 bleed Print Deadlines • Deadline for collateral and artwork is February 15th, 2011 if we are creating your ad design. • Deadline for artwork designed by your artist and delivered in InDesign or other acceptable file format is March 5th, 2011. • Advertiser must approve the final file formatted (if necessary) before being sent to printer. All Approvals must be received by Final Close Date of March 15th, 2011.
Digital Specs File Guidelines • The preferred page layout program is InDesign, PSD or Illustrator. Support graphics should be Photoshop eps or tiff, or Illustrator .eps files with all type converted to paths or curves. Files may be submitted in .png, .eps, .pdf, .tiff, or .jpg. • If other programs must be used, they should be saved or exported as a generic eps with all type converted to paths or curves. • Include all typefaces used in your file along with the ad. Both screen and printer fonts must be sent. (Your ad will not be processed if all fonts are not included.) File Sizes • Leaderboard: 728 x 90 pixels • Large Banner: 300 x 250 pixels • Small Banner: 120 x 90 pixels • Featured Sponsor: 179 x 100 pixels Special Notes • Ads will run 30 days after artwork and payment are submitted • Payments are accepted on recurring monthly basis
RUSSO’s Modern Traditions C/O Russo’s On The Bay 162-45 Cross Bay Blvd. Howard Beach, New York 11414 (P) 718-843-5055 (F) 718-641-7537 info@russosmoderntraditions.com www.RussosModernTraditions.com