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Rusty History
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Our Kind
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Athletes & Ambassadors
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Rusty Customer
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Social Media
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Rusty Core Product
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Rusty Marketing Imagery
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Store Imagery
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Rus t y i s a m a n. O r , a t l ea s t , i t b ega n a s one m a n. L A- b or n Rus t y Pr ei s end or fer (b. 19 53) m oved t o L a Jol l a , Sa n D i e go, a s a t hi r t een yea r ol d , got t ur ned ont o one of Ca l i for ni a’ s b e s t wave s , Bl a cks , got good , got s p ons or ed a nd l ea r ned t o s ha p e.
As Rusty’s sur fboard sales grew, and becam e globally recognized as one of the best sur fboard manufact ures in the world. A small line of tee’s and boardshor ts star ted to snowball into something bigger. Rusty clothing soon became bigger than the bo ards. A company with a big presence and a big personality, Rusty is irreverent and constantly pushing the boundaries from a board spor t and fashion standpoint. Whilst the brand is true to its sur fing roots, its fo r ward focused product (and history in skate and snow) allows Rusty not to be pigeonholed as ‘just sur f ’, at trac ting a variety of different subcult ures towards the brand, in t urn allowing for greater grow th potential and ensuring the brand never appears illegitimate within any one given cult ure.
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Within the Global sur f market the majority of the br ands will at tempt to anchor themselves to a key at tribute of sur f, skate or snow cult ure in an at tempt to appear legitimate and credible amongst their target Customers. In Rusty’s case, the brands heritage and reputation as one of the worlds leading sur fboard manufact urers affords for it’s TRUE AUTHENTICITY. Sur fing, Music & Ar t make up our brands DNA. Remaining modern youthful and progressive has been key to our brands success. Staying on trend and relevant at all times. The brand has al ways prided itself on its roster of marque athletes and brand ambassado rs and currently hosts 3 of the IT personalities of the current times being top ten finisher on the world sur f league tour Josh Kerr, the best and highest ranked free sur fer Noa Deane and Mimi Elashiry who is one of the most famous instagram bloggers within our market.
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He’s sitting amongst the pecking order in the line up, he’s the one gathering the boys to attend the local music festival, he’s the one who adapts to early trends without being a victim. He has a good sense of humor and is always up for a laugh be it hanging jive on his friends or even doing a nudie run to cannon ball into the pool out his mates house par ty. He has a cool haircut; he shops at thrift stores picking up the odd vinyl or vintage tee. He’s no tree hugger but is environmentally aware, will pick up rubbish rather than walk over it.
FACEBOOK.COM/RUSTY INSTAGRAM.COM/RUSTY_AUSTRALIA PINTEREST.COM/RUSTYAUSTRALIA RUSTYAUSTRALIA.TUMBLR.COM
He leaves a social media foot print, he tags in his location of where he’s sur fing, skating, rockin out, he doesn’t post self motivation sayings he post his good times, empty barrels, the odd shot of himself 2 feet above the lip and makes sure when ever his posse are doing something abnormal and humorous he post that and gives his followers a laugh.
Rusty social media is consistently on the grow and bases its self over Facebook, Instagram, Twitter, Pintrest, Rusty works closely with athletes and ambassadors to help promote product and lifestyle via their channels.
She sits side by side with the Rusty guy, they share similar out looks on life. She’s down to ear th and approachable, think the girl next door with a few hidden secrets. She has a devout love of the ocean and may surf, yet isn’t her chosen lifestyle, beach loving babe and when her man comes in from a surf she will pick his board up and catch a few herself. She is par t tom boy, par t beach bum, cheeky with a polite smile, open minded and is naturally cool. She’s the girl who always has lots of guy friends and hangs in a tight knit group of both genders. She loves a summer festival, enjoying rockin out, having laughs with her posse and it’s a good excuse to wear her bikini out with a pair of cut off denims and some leather boots. Always scrolling thru the Internet checking the latest blogs, following the “it” instagram bloggers. She has created her own social media foot print posting everything from beach days, summer festivals, her loveable dog, latest purchases and has built enough followers that she gets the odd piece gifted from companies to promote. She stands up for her beliefs and regards her self as an individual, she’s got something special about her and people are magnetize towards her, she knows it but doesn’t create it and just goes with the flow gives a cheeky wink, loving smile and open arms as everyone is her bestie.
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TWITTER.COM/RUSTYINTL VIMEO.COM/CHANNELS/RUSTYINTL YOUTUBE.COM/RUSTYINTL
OU R K IND L IV E I N B OA RDIE’ S
OUR K I ND LIV E IN BIK INI S
Rusty has been in the board short game for some time now, we make
A life st y l e of liv ing in bikini s mean s w e need to hav e y ou cov e red
boardies for surfers not pool ponies. Our board shorts are as technical as
for all situ ati on s and our l ate st rang e d oe s ju st that . O ur
the next, how many times can you come up for a word to describe 4 way
v e rs atil e rang e i s d e sig ned to suit the b each b abe s, w av e sl av e s
stretch, water repellent or quick dry materials?
and pool poni e s w ith traditi onal bikini shap e s, uni qu e pr int s , innov ating te xture s and intr i cate d e tailing.
We will let the others try and out tech each other, but we will let you in on a little secret…. Just keep on the down low…. We have some of the most
Within the sw imw e ar realm R u st y ha s produ ced a range that i s
technically advanced board shorts on the market, but we don’t blow
on tre nd . With fabr i c s, te xture s, silhou e tte s and pr int s that are
smoke and we aren’t going to enter into the tech war. These days it goes
e x clu siv e and uni qu ely R u st y.
without saying that your boardies need to be high performance, our point of difference is our focus on fits and graphic aesthetics while providing
O ne thing w e know i s that y ou can ne v e r hav e e noug h bikini s ;
a technical board short that meets and exceeds our competition…
w e liv e in the m.
Rusty make Boardies, good boardies the will give you pleasure from 2ft
If w e’re g oing to the b each, supe r marke t, to a BBQ, w hate v e r!
summer days to terrifying 20ft days, boardies that stretch, perform, look
If w e can ge t aw ay w ith w e ar ing bikini s w e’re g onna d o it
good and are comfortable O ur Kind Liv e In Bikini s Our Kind Live in Boardie’s
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“ OUR KIND LIVE IN BOARDIES “ the legend, but no myth Rusty Priesendorfer is a surfer & has dedicated his life to shaping boards. Shaping boards was always an excuse for more time in the water or what Rusty calls R & D, never one to let work get in the way of pumping waves. Rusty has been making boards with the infamous R Dot logo on since 1985 and as Rusty soon discovered on his R & D trips he needed to have a comfortable & durable pair of board shorts as he was getting 3rd degree burns in places that medical practitioners had never seen before. Out of sheer necessity and an abundant of
shorts. Rusty has been in the board short game for some time now, we make boardies for surfers not pool ponies. Our board shorts are as techniqual as the next, how many times can you come up for a word to describe 4 way stretch, water repellent or quick dry materials? We will let the others try and out tech each other, but we will let you in on a little secret…. Just keep on the down low…. We have some of the most technically advanced board shorts on the market, but we don’t blow ing a technical board short that meets and exceeds our competition… If you have read the above or just skipped to this part
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Rusty believes in surfboards that feel alive and clothes that reflect our kind of lifestyle. With pants and denim as the cornerstone of our brand Rusty merges classic looks with a modern design aesthetic to create modern classics that can be worn by anyone, anytime‌
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Welcome to METAL ALOHA.....Now GO HOME.
Our Surf culture’s existence is the essence of juxtapositions, with a party all night and surf all day attitude. To surf the gnarliest death defying waves you can…. With a smile. Surfers want to be rocks stars & rocks stars want to be
two and you have a fresh direction that hasn’t been seen before. METAL ALOHA is a new initiative from Rusty being launched for Spring 2015 and will evolve season- to- season categories as we look to present a story that is uniquely Rusty. METAL ALOHA is going global with a simultaneous world- wide launch, it will be Rusty’s primary marketing direction encompassing all print, social media and instore mediums.
METAL ALOHA is going make some Fu#kin noise, politely.
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SO TO FFLLAAGGSSHHI PI PS T R ER
IMAGES FROM RUSTY MANLY STORE, AUSTR
MA N UA L CONCEPT STORE
MAI N FOLDI NG TABLE: Entranc e a rea, Tab le tennis sized table,
MAI N FOLDI NG TABLE: S tora g e cupboard underne ath
Ligh t p in e wo od , sid e benc h es for d i erent le vels of p ro d uc t.
R USTY
R USTY
STO RE
CONCEP T
MA N UAL
IMAGES FROM RUSTY MANLY STORE, AUSTRALIA
MAI N FOLDI NG TABLE: High ligh ted S ea son al P ro duc t, mixt ure of oa rd.
F L AG S HI P STO R
MAI N FOLDI NG TABLE: R Do t l ogo cut outs a t both ends
IMAGES FROM RUSTY MANLY STORE, AUSTRALIA & LAGUNA BEACH,
IMAGES FROM RUSTY MANLY STORE, AUSTRALIA
R U ST Y STO RE CO N C E P T M A N UA L
HIG HLIGHT WA LL: P roduct feat u re wal l .
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R USTY
R USTY
STORE
CONC EPT
RUSTY
STO RE
MAN UAL
CO NC EP T
MANUAL
R Dot and Everything Else Ve r s i o n : M a r c h 2 0 1 5
F L AG S HI P STO RE
LA DIES REA : Flatl& ayLAGUNA Folding TableUSA a nd Wa ll R ack in g IMAGES FROM RUSTY MANLY STORE,A AUSTRALIA BEACH, STORE
F L AG S HI P STO RE
CONCE PT
MANUAL
ga rments, ac c essori es, or h ighlight a su r
WA L L R ACKING A ND IN STORE IMAG ERY page
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HIG HLIGHT WA LL: P roduct feat u re wal l .
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FACEBOOK.COM/RUSTY INSTAGRAM.COM/RUSTY_AUSTRALIA PINTEREST.COM/RUSTYAUSTRALIA RUSTYAUSTRALIA.TUMBLR.COM
Rusty social media is consistently on the grow and bases its self over Facebook, Instagram, Twitter, Pintrest, Rusty works closely with athletes and ambassadors to help promote product and lifestyle via their channels.
TWITTER.COM/RUSTYINTL VIMEO.COM/CHANNELS/RUSTYINTL YOUTUBE.COM/RUSTYINTL
HEAD OFFICE
RUSTY/VEGAS ENTERPRISES PTY LTD PO Box 1327 Osborne Park WA 6916 rusty@rusty.com.au Telephone: (08) 9445 0333 Facsimile: (08) 9445 0390 Website: www.rusty.com
NATIONAL SALES MANAGER Tom Nolan 0402 855 988 tom.nolan@rusty.com.au
KEY ACCOUNT LIAISON
WESTERN AUSTRALIA
3 Walters Drive Osborne Park WA 6017 Adam Morrison – Territory Manager Telephone: (08) 9445 0333 Facsimile: (08) 9445 0390 Adam Morrison 0412 983 313 adam.morrison@rusty.com.au Erin Smith 0411 630 752 erin.smith@rusty.com.au
NEW SOUTH WALES Unit 5 / 3 Vuko Place Warriewood NSW 2102
Adrian Barrow – Territory Manager nsw@rusty.com.au Telephone: 1800 659 578 Facsimile: 1800 668 664 Adrian Barrow 0405 449 240 adrian.barrow@rusty.com.au Georgina Carter 0424 938 899 georgina.carter@rusty.com.au Tim Davy 0416 654 442 tim.davy@rusty.com.au
Candice Low (08) 9445 0333 candice.low@rusty.com.au
CUSTOMER SERVICE
customerservice@rusty.com.au accounts@rusty.com.au returns@rusty.com.au Free Call: 1800 659 578 Free Fax: 1800 668 664
VICTORIA & TASMANIA
CONCIERGE TEAM
Finn Barry - Territory Manager vic@rusty.com.au Telephone: (03) 9681 3073 Facsimile: (03) 9681 3258
Lucy Collins Amy Williams Candice Low
100 Gladstone Street South Melbourne VIC 3205
Finn Barry 0401 230 353 finn.barry@rusty.com.au Megan Entwisle 0411 833 311 megan.entwisle@rusty.com.au Dan Jenkin 0412 336 344 daniel.jenkin@rusty.com.au
QUEENSLAND & NORTHERN NEW SOUTH WALES Unit 3 / 1 Fortitude Crescent Burleigh Waters QLD 4220
Jamie Thomson – Territory Manager qld@rusty.com.au Telephone: (07) 5576 1588 Facsimile: (07) 5576 1988 Jamie Thomson 0427 049 401 jamie.thomson@rusty.com.au Georgina Carey 0450 408 300 georgina.carey@rusty.com.au
Suki Paddington 0402 304 524 suki.paddington@rusty.com.au
SOUTH AUSTRALIA & NORTHERN TERRITORY GOOD DAY 4 Wilton Ave Somerton Park SA 5044
Ben Stephan – Agent Telephone: 0414 646 236 Facsimile: (08) 8296 4314 Ben Stephan 0414 646 236 ben@goodday.co Amy Stephan 0402 087 660 amy@goodday.co
NEW ZEALAND RUSTY/VEGAS ENTERPRISES (NZ) LTD Unit A1, 1 Antares Place Albany, Auckland New Zealand P.O. Box 305589 Triton Plaza Auckland 0757 Anna McCarty - Territory Manager vegas@vegas.co.nz Telephone: 09 476 8162 Facsimile: 09 479 9477 CUSTOMER SERVICE customerservice@rusty.com.au accounts@rusty.com.au returns@rusty.com.au Free Call: 1800 659 578 Free Fax: 1800 668 664 Anna McCarty 0212 266 209 anna.mccarty@vegas.co.nz Simon Barnett 021 456 539 simon.barnett@vegas.co.nz
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