2 0 1 3
M E N S
A N D
L A D I E S
C O L L E C T I O N
EYEWEAR
Rusty believes in infusing timeless classics with
a
new
school
flavour.
For
our
2013
Eyewear Collection we’ve drawn inspiration from the style icons of yesteryear and reinterpreted with a modern, technical aesthetic. The inspiration might be retro... the execution is Hi-FI. Old School inspired looks coupled state of the art materials – an epic blend of style, function and comfort. What’s old is new again. Modern Retro, think the styling of a 64’ Cadillac with the handling of a Maserati. Does the future inflate us with optimism? Of course!
TECHINICAL INFO R M ATION U V PR OT E C T I O N UV rays can be extremely harmful to your eyes. These damaging rays can also speed up the aging process around your eyes - negative affects which are made worse by continued activity on surfaces like water and snow. In addition to providing excellent optical clarity all Rusty lenses block 100% of these damaging UV rays to ensure your eyes and skin are protected.
CR 3 9 LE N S T E CH N O LO G Y W I T H S CR ATCH R E S I S TA N T COAT I N G Injection Molded CR 39 lenses combine the distortion free, optical qualities of Glass with the lightweight, shatter resistant properties of optical polymers. All Rusty CR 39 lenses feature are chemically coated to reduce scratching and block 100% of the suns damaging uv rays (uva, uvb and uvc)
I TA LI A N ACE TAT E FR A M E S All Rusty Eyewear featuring Italian Acetate Frames are handcrafted from a lightweight and durable cellulose acetate material that can adjust the to heads natural contours without heating. It also allows for significant design features, like laminations and timber look finishes.
5 - BA R R E L H I N G E S All Rusty Eyewear feature 5-Barrel Stainless Steel Locking hinges to ensure un-paralleled comfort, strength and durability.
MO N E L A LLOY FR A M E S All Monel Alloy frames feature a combination of metals that ensure the frames are lightweight, flexible, highly rust resistant, and stronger than steel.
PAGE
2
PAGE
3
3001-S / FRAME COLOUR - PIANO BLACK / LENS COLOUR - SMOKE
T h e E CH O ’s s i m p l e a n d u n a s s u m i n g go o d l o o k s w i l l s n a t c h u p yo’ G r a n d m a fa s t e r t h a n B o n S c o t t , h i m s e l f. L a d y s l ay i n g a n d w ave c r av i n g, t h i s i s a g u y yo u w a n t o n yo u r s i d e .
PAGE
4
3003-S / FRAME COLOUR - BLACK WOOD / LENS COLOUR - SMOKE
3006-B / FRAME COLOUR - TORTOISESHELL / LENS COLOUR - BROWN
ECHO
PAGE
5
O
U
R
K
I
N
D
W
E
A
R
E
C
H
O
F
R
A
M
E
net
3005-B / FRAME COLOUR - TORTOISESHELL / LENS COLOUR - BROWN
I f yo u fo u n d o u t yo u r b e s t m a t e o r g a n i s e d a p a r t y w i t h t h e l a d s a n d yo u h ave n ’ t b e e n i nv i t e d … d o n ’ t s we a t i t A m i go - i t ’ l l j u s t b e b e c a u s e yo u we r e we a r i n g yo u r s l i c k n e w N E T ’s o n t h e we e ke n d , and he wants to be the only guy holding his g i r l fr i e n d ’s h a n d t h i s S u m m e r.
PAGE
8
3001-S FRAME COLOUR - PIANO BLACK LENS COLOUR - SMOKE
3010-S FRAME COLOUR - BLACK WOOD LENS COLOUR - SMOKE
3011-RB FRAME COLOUR - WHITE LENS COLOUR - REFLECTOR BLUE
3012-G FRAME COLOUR - PIANO BLACK LENS COLOUR - REFLECTOR PURPLE
3013-S FRAME COLOUR - CHARCOAL WOOD LENS COLOUR - SMOKE
3014-B FRAME COLOUR - CHOCOLATE WOOD LENS COLOUR - SMOKE
PAGE
9
O
U
R
K
I
N
D
W
E
A
R
N
E
T
F
R
A
M
E
3002-S / FRAME COLOUR - JUNGLE TORTOISESHELL / LENS COLOUR - SMOKE
E ve r m a d e a d e a l w i t h t h e d e v i l? LE LU S H m o s t c e r t a i n l y h a s a n d h e ’s o u t t o c o r r u p t yo u r s o u l . L ow- b r owe d
and
serious,
m ay b e .
Sexy
and
m y s t e r i o u s , d e f i n i t e l y. T h e u l t i m a t e a c c e s s o r y fo r yo u r s k u l l .
PAGE
12
3001-S / FRAME COLOUR - PIANO BLACK / LENS COLOUR - SMOKE
LELUSH
3007-B / FRAME COLOUR - TORTOISESHELL / LENS COLOUR - BROWN
PAGE
13
LUIGI
3001-S / FRAME COLOUR - PIANO BLACK / LENS COLOUR - SMOKE
Co n s t r u c t e d fo r p u r p o s e & m a d e w i t h s t y l e . T h e e s s e n t i a l s n e ve r o u t o f favo u r. L u i g i d e l i ve r s a s o p h i s t i c a t e d s l i c ke d b a c k ve r s i o n o f h i s I t a l i a n n a m e s a ke . Co o l c l e a n l i n e s m i n u s t h e g r e a s e b a l l fa c t o r.
PAGE
14
3012-B
3019-RB
FRAME COLOUR - TORTOISESHELL
FRAME COLOUR - WHITE
LENS COLOUR - BROWN
LENS COLOUR - REFLECTOR BLUE
3008-GSGM FRAME COLOUR - PIANO BLACK LENS COLOUR - GOLD MIRROR
3020-S
3021-S
FRAME COLOUR - BLACK / FLURO ORANGE
FRAME COLOUR - BLACK / FLURO YELLOW
LENS COLOUR - SMOKE
LENS COLOUR - SMOKE
PAGE
15
FA S T L A N E
3011-B / FRAME COLOUR - CHOCOLATE WOOD / LENS COLOUR - BROWN
W h a t ’s t h a t …? Yo u w a n t a 3 /4 d e c a f B o n s oy l a t t e , w i t h o r g a n i c h o n e y o n t h e s i d e? S u r e . T h a t ’s f i n e . I ’ l l j u s t g r a b t h a t fo r yo u w h i l e yo u f i x t h a t l a c e o n yo u r v i n t a g e b o o t s t h e r e … O i m a n , o n e o f t h e l e gs o n yo u r k h a k i p a n t s h ave u n r ave l l e d fr o m 7/ 8 t h s t o f u l l - l e n g t h t o o by t h e w ay… l e t m e h o l d t h o s e e p i c FA S T L A N E ’s w h i l e yo u s p r u c e yo u r s e l f u p a l i t t l e . D i d yo u b l ow- d r y yo u r h a i r t o d ay t o o? S o m e t h i n g ’s wo r k i n g fo r yo u . M ay b e i t ’s t h e s u n n i e s . Ye a h a c t u a l l y, i t ’s definitely the sunnies. PAGE
16
3003-B / FRAME COLOUR - TORTOISESHELL / LENS COLOUR - BROWN
3009-S / FRAME COLOUR - BLACK WOOD / LENS COLOUR - SMOKE
3001-S / FRAME COLOUR - PIANO BLACK / LENS COLOUR - SMOKE
3014-S / FRAME COLOUR - JUNGLE TORTOISESHELL / LENS COLOUR - SMOKE
PAGE
17
O U R
K I N D
W E A R
F A S T
L A N E
F R A M E
THE ACID
3001-S / FRAME COLOUR - PIANO BLACK / LENS COLOUR - SMOKE
H ow d i d yo u e n d u p h e r e? W h e r e ’s yo u r w a l l e t? Yo u r h o u s e ke y s? D i d yo u g e t h e r n u m b e r? W h e n d i d yo u l o s e t h e b oy s? N o t t o wo r r y – yo u r ACI D ’s a r e by yo u r s i d e . J u s t l i ke a n y l oy a l fr i e n d s h o u l d b e , t h e s e g u y s a r e a l w ay s by yo u r s i d e .
PAGE
20
3012-B / FRAME COLOUR - CHOCOLATE WOOD / LENS COLOUR - BROWN
3010-S / FRAME COLOUR - BLACK WOOD / LENS COLOUR - SMOKE
3009-B / FRAME COLOUR - TORTOISESHELL / LENS COLOUR - BROWN
PAGE
21
3004-B
/ FRAME COLOUR - EVERGLADE / LENS COLOUR - BROWN
Ev e r y g i r l ’s w a r d r o b e n e e d s t h e m . Yo u k n ow w h a t I ’m t a l k i n g a b o u t … a
pair of timeless heels and
a LB D. M u c h t h e s a m e , e v e r y g i r l n e e d s t h e s e … a c h e e k y s m i l e a n d p a i r o f t h e l a t e s t B E E ’s . T h i s c h i c k ’s m o d e s t a n d a r r o ga n t a t t h e s a m e t i m e , l a z y a n d e a s y, a l l w h i l s t u p h o l d i n g m y s t e r y. B u t a b ov e a l l , t h e B E E s ay s t h i s : ‘ I d o n ’ t b o t h e r yo u – yo u d o n ’ t b o t h e r m e .’
PAGE
22
3006-B / FRAME COLOUR - COLA SUNDAE / LENS COLOUR - BROWN
BEE
3008-S / FRAME COLOUR - PIANO BLACK / LENS COLOUR - SMOKE
PAGE
23
3009-S / FRAME COLOUR - BLACK WOOD / LENS COLOUR - SMOKE
Yo u ’r e s t r o l l i n g d ow n t h e s t r e e t … p e o p l e a r e s t a r i n g,
something
is
d i f fe r e n t .
L i ke
t h e y ’r e
l o o k i n g t h r o u g h yo u r s o u l . Yo u t a ke n o n o t i c e … this
has
never
happened
b e fo r e …“ B u t
w h y? ”
yo u wo n d e r. Yo u c a t c h a g l i m p s e o f yo u r s e l f ?! Yo u ’ v e n e v e r l o o ke d s o go d d a m n s h a r p b e fo r e E V I L R OY, t h a t ’s w h y !
PAGE
24
EV I L ROY
3008-B / FRAME COLOUR - TORTOISESHELL / LENS COLOUR - BROWN
3001-S / FRAME COLOUR - PIANO BLACK / LENS COLOUR - SMOKE
3010-S / FRAME COLOUR - CHARCOAL WOOD / LENS COLOUR - SMOKE
PAGE
25
EVIL
3004-B / FRAME COLOUR - COLA STRIPE / LENS COLOUR - BROWN
“A g i r l s h o u l d b e t wo t h i n gs : c l a s s y a n d fa b u l o u s .” – Co c o C h a n e l . E V I L . S h e k n ow s w h a t ’s , w h a t . S h e ’s c l a s s y, fa b u l o u s A N D f u n . A l l a wo m a n w a n t s , a n d a l l a man needs. PAGE
26
3001-S / FRAME COLOUR - PIANO BLACK / LENS COLOUR - SMOKE
3008-B / FRAME COLOUR - TORTOISESHELL / LENS COLOUR - BROWN
3009-S / FRAME COLOUR - JUNGLE TORTOISESHELL / LENS COLOUR - SMOKE
PAGE
27
O
U
R
K
I
N
D
W
E
A
R
E
V
I
L
F
R
A
M
E
S-S10 / FRAME COLOUR - SILVER / LENS COLOUR - SMOKE
Fe e l t h e n e e d . . . n e e d fo r s p e e d? U n l i ke To m Cr u i s e , t h e CA KE i s c l a s s i c a n d t i m e l e s s . A l l yo u
n e e d n ow
i s yo u r b row n l e a t h e r j a c ke t , a s h o r t b a c k a n d s i d e s , yo u r F-1 4 To m c a t , a n a n n oy i n g w i n g m a n a n d yo u ’l l b e s e t t o t a ke o n t h e s k y… e i t h e r t h a t , o r j u s t l o o k generally rad.
E xc i t a b l e b e a t fa d e s o u t … H i g h h h h hw ay t o t h e d a n g e r zone…
PAGE
30
LG-B10 / FRAME COLOUR - GOLD / LENS COLOUR - BROWN
LG-RB / FRAME COLOUR - GOLD / LENS COLOUR - REFLECTOR BLUE
CAKE
PAGE
31
EC H O HANDMADE FRAME ITALIAN ACETATE CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
PIANO BLACK/SMOKE 3001-S : E010101
BLACK WOOD/SMOKE 3003-S : E010301
TORTOISESHELL/BROWN 3006-B : E010602
PIANO BLACK/SMOKE 3001-S : E020101
TORTOISESHELL/BROWN 3005-B : E020502
BLACK WOOD/SMOKE 3010-S : E021001
PIANO BLACK/REFLECTOR PURPLE 3012-G : E021201
CHARCOAL WOOD/SMOKE 3013-S : E021301
CHOCOLATE WOOD/SMOKE 3014-B : E021401
PIANO BLACK/SMOKE 3001-S : E030101
JUNGLE TORTOISESHELL/SMOKE 3002-S : E030201
TORTOISESHELL/BROWN 3007-B : E030702
PIANO BLACK/SMOKE 3001-S : E060101
PIANO BLACK/GOLD MIRROR 3008-GSGM : E060805
TORTOISESHELL/BROWN 3012-B : E061204
WHITE/REFLECTOR BLUE 3019-RB : E061904
BLACK/FLURO ORANGE/SMOKE 3020-S : E062001
BLACK/FLURO YELLOW/SMOKE 3021-S : E062101
PIANO BLACK/SMOKE 3001-S : E070101
TORTOISESHELL/BROWN 3003-B : E070302
BLACK WOOD/SMOKE 3009-S : E070901
CHOCOLATE WOOD/BROWN 3011-B : E071102
JUNGLE TORTOISESHELL/SMOKE 3014-S : E071401
N ET HANDMADE FRAME ITALIAN ACETATE CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
WHITE/REFLECTOR BLUE 3011-RB : E021104
LELU S H HANDMADE FRAME ITALIAN ACETATE CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
LU I G I HANDMADE FRAME ITALIAN ACETATE CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
FAST LA N E HANDMADE FRAME ITALIAN ACETATE CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
PAGE
32
T H E AC I D HANDMADE FRAME ITALIAN ACETATE MONEL RIM CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
PIANO BLACK/SMOKE 3001-S : E080101
TORTOISESHELL/BROWN 3009-B : E080902
BLACK WOOD/SMOKE 3010-S : E081001
EVERGLADE/BROWN 3004-B : E090401
COLA SUNDAE/BROWN 3006-B : E090602
PIANO BLACK/SMOKE 3008-S : E090801
PIANO BLACK/SMOKE 3001-S : E100101
CHARCOAL WOOD/SMOKE 3010-S : E101001
BLACK WOOD/SMOKE 3009-S : E100901
COLA STRIPE/BROWN 3004-B : E110402
TORTOISESHELL/BROWN 3008-B : E110802
CHOCOLATE WOOD/BROWN 3012-B : E081202
B EE HANDMADE FRAME ITALIAN ACETATE CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
EV I L ROY HANDMADE FRAME ITALIAN ACETATE CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
TORTOISESHELL/BROWN 3008-B : E100802
EV I L HANDMADE FRAME ITALIAN ACETATE CR39 LENSES HARD COATING METAL HINGE UV 100% PROTECTION
PIANO BLACK/SMOKE 3001-S : E110101
JUNGLE TORTOISESHELL/SMOKE 3009-S : E110901
CA K E MONEL ALLOY FRAME STAINLESS STEEL TEMPLES ITALIAN ACETATE TIPS ADJUSTABLE NOSEPADS POLYCARBONITE LENS AR ON BACKING UV 100% PROTECTION
SILVER/SMOKE S-S10 : E120S01
GOLD/BROWN LG-B10 : E12LG02
GOLD/REFLECTOR BLUE LG-RB : E12LG04 P
AGE
33
2 0 1 3
M E N S
A N D
L A D I E S
C O L L E C T I O N