TREND BOOK Fragrance advertising
CONTENT
1.
casting & model FROM HERE TO SEDUCTION
3.
props & styling
WELCOME ! Now you’re entering perfume jungle where women feel confident where classic is black and where temptation is seductive.Welcome to the fragrance trend future.
5.
Rio rhythms
Story & narrative
7.
ACT LIKE A LADY THINK LIKE A BOSS
Shape & silhouette CLASSY IS THE ORIGINAL BLACK
MODEL MODEL&&CASTING CASTING CAPTIVATION
CHARM
ATTRACTION
FROM HERE TO SEDUCTION There’s a very fine line between pleasure and pain. They are two sides of the same coin, one not existing without the other.” -E.L. James, Fifty Shades of Grey
PASSION
TEMPTATION
Cultural & geographic Rio rhythms
How did we get here and where are we going?!
Final destination rio de janeiro! enjoy sun, tropical nature, dance at the beach party, sense the ocean, explore unique flora, feEl happy with bright and hot colours.
IT’s all about solid, confident and independent women. They walk elegantly trough masses with charming confidence in their eyes, sophisticated looks and strong minds.
CLASSY IS THE ORIGINAL BLACK this trend for burned colors, strong material and captivating design. new modern and classic form bottles hides unique fragrance such a oud - ich, musty, woody-nutty scent. He put his nose closer and smelt it, nodding at the pleasant fragrance . -Unknown author
RUTA ZEMAITYTE 2015