Bidders Day 18 October 2016
The Figures
ÂŁ4,170,055
6,700
90,058
Half Marathon, Fun Run and 10K Runners
Total audience attendance at Gatehouse Theatre
43,751
11,698
2,735
670,702
6.5
Total income achieved
Sports Development course attendance
Momentum gym members
Leisure centre visitors
Visits to heritage sites
Average number of days lost to sickness
Community Events
Stafford’s Big Christmas Switch on Show
Summer Showcase Event
Stafford Fun Run
Cross service promotion
Stafford Town Centre
Market Square
Stafford Town Centre
Free places for children
Stafford Castle
Live theatre show
Promoting Summer offer
800 runners
Local bands and performers
Family audience
Aimed at adults
1 mile course
5,000 attendees
10,000 attendees
Stafford Festival Live at the Castle
Two stages
Pancake Race
Stafford Half Marathon
Stafford 10k
Stafford Festival Party in the Park
Market Square
Stafford Town Centre
Stafford Town Centre
Local businesses
4,000 runners
3,000 runners
Victoria Park
14 teams
Free technical tee
Targeting new runners
Early July
Fun relay course
UK Athletics licence
UK Athletics licence
Family audience
300 spectators
21,000 spectators around the course
15,000 spectators around the course
3,000 attendees
Marketing and Communication
Promotional Campaigns
Brand Management
Digital
Creation, planning and execution of campaigns
Multiple brands and sub brands across the service
Over 20 social media channels
Use of traditional and digital marketing channels
Brands tailored to suit different target audiences
300k unique web hits a year
Uniquely targeting segments of the market
Maintaining consistency Determining identities for new brands and sub brands
Management of service web pages Savings from using digital media vs traditional
Customer and Market Research Finding ways to improve service and products Using data to identify trends Mystery customer programme Test marketing
Stafford Gatehouse Theatre
Main Theatre
The MET
Shakespeare
Rock and Roll Pantomime
Diverse programme of events
What’s On Best Small Theatre/Venue Award 2016
One of the largest and unique open air Shakespeare productions in Europe
Separates us from our main competitors
The Midlands No.1 Venue for Alternative Entertainment
1000 grandstand seats
Pantomime for the 21st century
Dedicated comedy club
Firmly established event in the cultural calendar
Show that appeals to a broad demographic
545 capacity auditorium
Venue of choice for community arts
Not just a play, but an experience
Focuses on talent not profile
Stafford Gatehouse Youth Theatre
Conferencing and Room Hire
Coffee Shop, Bar
Choice of four diverse spaces
Hub for shoppers and regulars
Reaches 200 participants a week
Annual room hire income of ÂŁ103,551.72
Homemade scones and cakes
Advanced technical support
Friendly, relaxing and safe
State of the art digital cinema projector, capable of live broadcast Receiving and own production of shows
A unique, fun, imaginative and successful youth theatre Performances at Edinburgh Fringe Festival and NT Connections Increases participants confidence and self-expression
Accessible for all
Fairtrade and local produce
Stafford Castle Scheduled Ancient Monument Over 100k visitors a year Woodland and History Trails Annual Shakespeare production
The Ancient High House Elizabethan town house Town centre location 17,150 visitors a year Built in 1594 Largest timber framed town house in England
Izaak Walton’s Cottage Grade II listed building Limited opening May - August Home of the author of the Compleat Angler Events programme
Heritage Sites
Nationally Accredited Museums
Exhibition and Display Programme
Education Programmes
Weddings
4,200 school visitors a year
Ancient High House
Izaak Walton’s Cottage
Hands on activities
Linked to National Curriculum
Izaak Walton’s Cottage
Stafford Castle
Changing exhibition programme at the Ancient High House
Schools from Staffordshire and beyond
Civil Ceremonies
The Ancient High House
Unique Venues
58 schools visited last year
Events Programme
Tours Programme
Holiday Activity Programme
Retail
Over 35 events
Education
Gift shops on sites
12,540 attendees
Group site tours
Across all 3 sites
Stafford town tours
At Stafford Castle and Ancient High House Educational Fun and interactive Historical
Family audiences
Souvenirs, traditional toys Ice creams, drinks and confectionary at Stafford Castle and Izaak Walton’s Cottage Online retail offer
Rowley Park Sports Stadium
Rowley Park Sports Stadium
Throws Area
Grass Football Pitches
Tennis Courts
Zorb Football
Separate area away from track
Junior pitches
Four all weather courts
Party packages
Hammer, discus and javelin
Local teams
Used by tennis league
Available to all
Floodlit sessions
Cup finals
Resurfaced in 2014
Only local outdoor venue
Training and competition use
Casual play
Available to all abilities
Trained staff
Play Provision
Multi Use Games Area
Floodlit 3G Football Pitch
Bowling Green
Multi-age
Can be pre-booked
FIFA Accredited
League use
Maintenance programme
Free to use casually
Floodlit
Casual play
Inspection
Floodlit
Training
Season tickets
Free of charge
Multi-sport, multi-age and free of charge
Local league
Pavilion
Sunday and Monday night six-a-side leagues 76% occupancy at peak times
Stafford Leisure Centre
Swimming Pools
Gym
Health Hub
Fitness Studios
25m eight lane main pool
Over 1700 members
Opened in 2015
Two multi-purpose studios
Teaching pool with floating floor
Refurbished in 2015 with top of the range Matrix equipment
GP and cardiac rehab referrals
Experienced team of instructors
Spectator gallery
Specialist instructors
85 instructor led classes per week
APEX Swimming club
100 station gym
Hosts regular county and national Gala’s
Boditrax body composition station
Top of the range bespoke Matrix equipment
Variety of over 25 different fitness classes
MyRide Studio
Sports Hall
Beauty Suite
Squash Courts
Virtual Cycle Classes
Four court sports hall
Three treatment rooms
Two glass backed courts
Unique experience
Oversubscribed Gymnastics and Trampolining courses, with over £110k annual income
Wide range of traditional and holistic treatments
Equipment hire available
Installed in 2015 All abilities catered for
Occupancy over 70% Regular community, group and club bookings
Sports Physio in residence
£27k income per year
Westbridge Park Fitness Centre
Stone Leisure Centre When printed correctly at A1, this line will measure 75mm at full size CHECK PRINTED SIZE
When printed correctly at A1, this line will measure 75mm at full size
•
Over 30 classes per week
Over 900 members
Large purpose built studio
70 station gym
Classes throughout the day
Top of the range Technogym equipment
Separate stretching room
New Leisure Centre 25m 6 lane pool Two fitness studios Construction starting 2017 As part of the councils ongoing commitment to the health and wellbeing agenda and Leisure Strategy for Stone, a planned development of a Simply Marks and Spencer Foodstore, children’s play and teenage facilities Stafford Borough Council Stone Leisure Centre Proposed 3D Views - Option C Sheet 1 will compliment a new state of the art leisure centre for the residents in the north of Stafford Borough.
When printed correctly at A1, this line will measure 75mm at full size •
CHECK PRINTED SIZE
06-Oct-16 4:13:13 PM
Inclusive fitness facility
When printed correctly at A1, this line will measure 75mm at full size
Fitness Studios
The Carriage Building Bruton Way Gloucester GL1 1DG T: 03333 405 500 E: mail@robertslimbrick.com
This drawing is the copyright of Roberts Limbrick Ltd and should not be reproduced in whole or in part or used in any manner whatsoever without their written permission.
06-Oct-16 4:13:13 PM
Gym
Stafford Borough Council
Stone Leisure Centre
The Carriage Building Bruton Way Gloucester GL1 1DG T: 03333 405 500 E: mail@robertslimbrick.com
Proposed 3D Views - Option C Sheet 1
This drawing is the copyright of Roberts Limbrick Ltd and should not be reproduced in whole or in part or used in any manner whatsoever without their written permission.
Date: 05.10.2016 Scale: @A1
Drawing No: 8343/ SK018
Do Not scale off this drawing. For Illustrative purposes only
Date: 05.10
Alleyne’s Sports Centre
Swimming Pool
Sports Hall
Squash Courts
Synthetic Football Pitch
25m six lane pool
Four court sports hall
Two glass backed courts
Full sized sand based pitch
54,000 swim attendances
Multi use - badminton, cricket and trampolining
Refurbished in 2016
Lessons from 3½ years old
Used by local football and hockey teams
Giant inflatable pool parties
Bouncy Fun Parties
Football Association funded
Regular group and club bookings
Weekly Sports Development community football coaching
Coach Education Centre Bespoke facility IT Connectivity Suitable for all classroom based course content Regular NGB courses
All day availability
Sports Development
Varied Activity and Holiday Programme
Supporting Local Clubs and Organisations
Coaching programme in a variety of sports
Club development
School holidays (except Christmas)
Advice and support on grants and applications
Specialist Disability Courses
Key Agency Partnerships
Multi Sports Club funded through Aiming High
Stafford and Surrounds Health and Wellbeing
Range of specific sessions
Staffs and Stoke NHS Trust
Targeted project supporting use of gym and leisure centre
Staffs Police SPACE scheme
Over 100 sessions during summer holidays
Club accreditation
Sport Stafford Borough Awards
Development of Coaches
National Initiatives
Support in qualifications
Support Sport Stafford Borough on organisation of annual awards evening
Volunteer opportunities
Deliver national initiatives at a local level
Casual coaching positions
Local lead for Sportivate
Funding grants
Work with NGB’s
Achievements in local sport Organised with partners Attracts over 300 people
Volunteer and personnel development
Link in with government agendas
Staffs County Council
Leisure and Culture Stafford Borough Council Civic Centre | Riverside | Stafford | ST16 3AQ 01785 619 000 | www.staffordbc.gov.uk/leisure