Trade Gothic Next Type Specimen by Ruth Fogden

This half of the book is a type specimen for the classic typeface, Egyptian Slate.

TRADE GOTHIC NEXT

To read this book turn the pages of each book at the same time.

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Trade Gothic Next was designed in

The original Trade Gothic showed many inconsistencies. Under the direction of Akira Kobayashi, American type designer Tom Grace, a graduate of the MA Typeface Design has redesigned, revised and expanded the Trade Gothic family.

Many details were improved, such as the terminals and stroke endings, symbols, and the spacing and kerning. Moreover, there are newly added compressed widths and heavy weights perfect for setting even more powerful headlines. Trade Gothic Next brings more features and better quality for todayâ&#x20AC;&#x2122;s demanding typographers.

A CLASSIC RE

Linotype released the first weights of Trade Gothic, designed by Jackson Burke.

Over the next twelve years Burke continued to develop the family.

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VIS ITED From 1948 through 1963, Jackson Burke was the Director of Typographic Development at Mergenthaler Linotype Co. in the USA. Linotype released the original weights of the Trade Gothic typeface in 1948. Over the next 12 years, Burke continued to expand the family, designing additional weights and styles.

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There is a genre of sans serif typefaces often referred to as the “American Gothics,” in large part because they all have the word “Gothic” in their names. In this case, “Gothic” does not refer to the Middle Ages or to blackletter, but is just another way of denoting sans serif typefaces. The first 20th century master of the American Gothic style is Morris Fuller Benton, who designed typefaces like Lightline Gothic, News Gothic, and Franklin Gothic. Jackson Burke and Trade Gothic follow nobly in these footsteps. Developed over a prolnged period of time, the original Trade Gothic showed many inconsistencies. Under the direction of Linotype’s Type Director Akira Kobayashi, American type designer Tom Grace, a graduate of the MA Typeface Design in Reading, was redesigned, revised and expand the Trade Gothic family. Many details were improved, such as the terminals and stroke endings, symbols, and the spacing and kerning. Moreover, there are newly added compressed widths and heavy weights perfect for setting even more powerful headlines. Trade Gothic Next brings more features and better quality for today’s demanding typographers. Since its initial release, Trade Gothic has been a stable part of American graphic design work, and has been used internationally as well. For a time, it was even seen a competitor to Helvetica. Today Trade Gothic is often seen in advertising and multimedia in combination with serif text fonts, and the condensed versions are popular in the newspaper industry for headlines. For all its success, Trade Gothic does not display as a coherent unifying structure across all members of its family,

2 0 0 8 Trade Gothic Next is the 2008 revision of Jackson Burke’s design.

although this dissonance does adds a bit of earthy naturalism to its appeal. In 2008, Linotype commissioned Tom Grace to redesign, revise, and expand the Trade Gothic family. Developed under the direction of Akira Kobayashi, Linotype’s Type Director, the resulting family became Trade Gothic Next. The new typeface’s refinements included special rethinking of details such as the letters’ terminals and stroke endings, as well as the fonts’ spacing and the kerning. Tom Grace, a 2003 graduate of the MA Typeface Design course at the University of Reading in the UK, is an American typeface designer working in Heidelberg, Germany. Trade Gothic Next was his first large commission from Linotype. Akira Kobayashi has served as Linotype’s Type Director since 2001. In many ways, he could be seen as a distant successor to Jackson Burke.

N * X T In 2008, Linotype commissioned Tom Grace to redesign, revise, and expand the Trade Gothic family. Developed under the direction of Akira Kobayashi, Linotype’s Type Director, the resulting family became Trade Gothic Next. The new typeface’s refinements included special rethinking of details such as the letters’ terminals and stroke endings, as well as the fonts’ spacing. Today Trade Gothic is often seen in advertising and Today Trade Gothic is often seen in advertising and multimedia in combination with serif text fonts, and the condensed versions are popular in the newspaper industry for headlines.

NE COMPRESSED_ _ _ _BOLD COMPRESSED_ _ _ _ _ _CONDENSED_ _ _ _ _BOLD CONDENSED_ _ _ _HEAVY CONDENSED_ _ _ _ REGULAR_ _ _ _ _ _ ITALIC_ _ _ _ _ _ _BOLD _ _ _ _ _ _ _ BOLD ITALIC_ _ _HEAVY_ _ _ _ _

F O U R T E E N

S E V E N T E E N

Burke originally expanded the family to fourteen different weights and styles.

Tom Grace re-designed the Trade Gothic family to seventeen weights.

EXT TRADE GOTH -IC

Trade Gothicâ&#x20AC;&#x2122;s refinements included stroke endings, spacing and kerning.

D O T

T H E

I . . .

THEĔ QUICK BßRŔOWN FOX JUMPÞS OVEÉRŘ THEË LAZY¥ DOG

481 Trade Gothic Next has 481 specially designed glyphs for each of the ten different weights.

â&#x20AC;&#x153;the specific shape, design, or representation of a characterâ&#x20AC;? In typography and computing, a glyph is a graphical unit. Trade Gothic Next has four hundred and eighty one specially designed glyphs for each of the ten different weights, that makes four thousand, eight hundred and ten glyphs in total.

EGYPTIAN + SLATE =

Today Trade Gothic is often seen in advertising and multimedia in combination with serif text fonts, and the condensed versions are popular in the newspaper industry for headlines. For all its success,

Trade Gothic does not display as a coherent unifying structure across all members of its family, although

N E X T

this adds to its appeal.

Developed over a prolnged period of time, the original Trade Gothic showed many inconsistencies. Under the direction of Linotypeâ&#x20AC;&#x2122;s Type Director Akira Kobayashi, American type designer Tom Grace, a graduate of the MA Typeface Design in Reading, was redesigned, revised and expand the Trade Gothic family. Many details were improved, such as the terminals and stroke endings, symbols, and the spacing and kerning. Moreover, there are newly added compressed widths and heavy weights perfect for setting even more powerful headlines. Trade Gothic Next brings more features and better quality for todayâ&#x20AC;&#x2122;s demanding typographers. Since its initial release, Trade Gothic has been a stable part of

Over the next twelve years Burke continued to develop the family.

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READ ALL ABOUT IT

2 0 0 8 Trade Gothic Next is the 2008 revision of Jackson Burkeâ&#x20AC;&#x2122;s design.

2006 - Monotype Imaging acquires Linotype GmbH. 2007 - Monotype Imaging begins trading on 25 July as â&#x20AC;&#x2DC;TYPEâ&#x20AC;&#x2122; on the Nasdaq Global Market Exchange.

2005 - The Salfords site is demolished to make way for Perrywood Business Park, where Monotype is still based.

One hundred and twenty seven years as the global leader in type.

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Trade Gothic Next is the 2008 revision of Jackson Burkeâ&#x20AC;&#x2122;s design.

Over the next twelve years Burke continued to develop the family.

1 9 4 8

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