RVCA / The Cobrasnake Capsule

Page 1

SU M M ER 2010


Mark The Cobra Snake is the most successful nightlife photographer/web 2.0 impresario the world has ever seen. Millions of incredibly attractive teenage girls from all the coolest countries (Sweden, Indonesia, etc.) look at his website every day while they think about how much fun it would be to party with him. Getting your photo taken by The Cobra Snake is like the 2000’s equivalent of having Andy Warhol make a silk screen of you. When Mark isn’t flying around the world on a custom jumbo jet finding the hottest “night spots” and having “a good time” he likes to go for long hikes and bike rides with his friends and loved ones and then buy them mochi ice creams.



PICNIC PARTY S/S • 30100026 This “plaid” shirt is perfect for wearing to a midnight picnic at a little pond in the woods where a cool frog wearing sunglasses is serving spiked fruit punch. WHSL $ 32.00 • MSRP $71.00 Multi ( MUL) • XS-X XL


SCREECH THE SHIRT S/S • 30100027 This “party-time” shirt is a fine, pale shade of “salmon” pink, but does not provide omega-3 fatty acids. WHSL $ 36.00 • MSRP $ 80.00 Pink ( PNK) • XS-X XL


cobraflage • 30120030 Sgt. Snake wants YOU to join The Cobra Snake Party Army to fight a never-ending war against not having a good time. WHSL $ 30.00 • MSRP $ 66.00 CAMOUFL AGE (CAM ) • XS-X XL


cobra usa • 30120031 Pledge allegiance to the flag of The United Cobra Snakes of America in this star spangled t-shirt. WHSL $ 30.00 • MSRP $ 66.00 Multi ( MUL) • XS-X XL


mr. blue sky • 30120032 Let your spirit soar to the clouds and party hardy with the angels in this special shirt printed with “photography.” WHSL $ 30.00 • MSRP $ 66.00 Multi ( MUL) • XS-X XL


cobra gu • 30160021 This shirt is perfect for wearing the summer after you graduate from high school while you stand around with your friends all night in the parking lot of a 7-11 smoking cigarettes and asking people to buy you beer. WHSL $ 20.00 • MSRP $ 4 4.00 WHITE (WHT) • XS-X XL


party time • 30530025 One time I was taking photos at a hot, sexy dance party on Mars where everyone was wearing awesome Martian fashion. I was only wearing a plain t-shirt so I felt kind of awkward and I got pretty cold. When I got back to earth I designed this sweatshirt for the next time I go back. WHSL $ 42.00 • MSRP $ 92.00 Multi ( MUL) • XS-X XL


cobra fIESTA • 31100219 This shirt captures the essence of youthful celebration with an explosive Cobra Snake logo that will cause people who look at it to spontaneously start dating each other. WHSL $14.00 • MSRP $ 32.00 black (blk), white (wht) • XS-X XL


discosnake • 31100219 You should wear this shirt to a wild and crazy disco bash in the year 2099 where you can party with robot babes and hunky aliens and drink space champagne. WHSL $14.00 • MSRP $ 32.00 black (blk), white (wht) • XS-X XL


roadsnake • 31100221 This shirt is perfect for wearing the summer after you graduate from high school while you stand around with your friends all night in the parking lot of a 7-11 smoking cigarettes and asking people to buy you beer. WHSL $14.00 • MSRP $ 32.00 black (blk), white (wht) • XS-X XL


palm springs • 30300018 Take these fabulous “white” jeans from the yacht to the beach to the streets to a nightclub on another, bigger yacht. WHSL $ 65.00 • MSRP $14 4.00 WHITE (WHT) • 26 -38



eat my shorts • 30330014 This is no ordinary “pocket sandwich.” We’re talking a big, beef burger, drippin’ juice, stacked with lettuce, inside my short pants and now, inside yours. WHSL $ 36.00 • MSRP $ 80.00 WHITE (WHT) • XS-X XL


unisexy hot short • 30330017 “Show some skin” in these “too-short” short pants that capture the full essence of The Cobra Snake lifestyle for your legs. WHSL $ 27.00 • MSRP $ 60.00 TURQUOISE (TUR), YELLOW (YEL) • XS-X XL


Cobra snake Hat • 32100081 I don’t play sports but I often wear hats with an “athletic” style like this one. This hat is a fun way for me to “express myself” on the top of my head. WHSL $12.00 • MSRP $ 27.00 BL ACK ( BLK) • ADJUSTABLE


Your Feet Stink • 32150001 Don’t forget to invite your feet and ankles to The Cobra Snake party. Let them know you care with these “mamma jammas.” Socks feature a “midnight” black sole. WHSL $ 6.50 • MSRP $15.00 WHITE (WHT) • ONE SIZE


RVCA is the brainchild of company Founder and Creative Director, PM Tenore. His intention from the ver y beginning has been to create a design­- driven lifest yle brand — a plat form — which combines ar t, music, fashion and a modern lifest yle in an original way. At the forefront of this vision has been RVCA’s Ar tist Net work Program (ANP) — a venture established to showcase the talents of accomplished as well as unknown ar tists and personalities who inspire our generation and push the boundaries of creative excellence. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrit y and as a united family, a close knit communit y. Photographs cour tesy The Cobra Snake R VC A H Q 960 West 16th Street • Costa Mesa, CA • 92627 +1 ( 949 ) 54 8 6223 • r vca.com • r vcaanpq.com SALES INQUIRIES Eric Thomas • ethomas @ r vca.com MARKETING INQUIRIES Jimmy Arrighi • jarrighi @ r vca.com


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