Shopping

20. Yeoman

Laugavegur 7

2021 saw Yeoman being donned by international celebrities while also continuing her reign as the primary fashion tastemaker for Reykjavík women.“To talk about modern Icelandic style is to talk about Yeoman,” one panel member said.

NJARÐARGATA

GRETTISGATAFRAKKASTÍGUR

21. Lucky Records Rauðarástígur 10

NAUTHÓLSVEGUR

Lucky Records is the one-stop-shop for anything Icelandic music. They’ve got it all; new titles, CDs, rarities, vinyl, cassettes, second hand 12”, 7” sections, you name it! Notably, the store is very in touch with the local underground. Basically any Icelandic release — no matter how big or small — will be sold there, and trust and believe, their shopkeepers will know them inside and out.

22. Hringekjan

Þórunnartún 2

Similar to a consignment shop, Hringekjan is a space where people can rent out spaces to sell their own clothes and accessories. It’s the most eco-friendly way to keep your closet fresh, which, in ligh t of our current world, is something we should all be thinking about. “I don’t know how they get such chic people to sell their clothes there,” laughed one panel member. If you want something groovy this is the place to go.” between studio and store, functioning as both the designers’ workspace, as well as the place where one can purchase their wares.

24. Húrra Reykjavík

Hverfisgata 18a

Húrra Reykjavík has changed the game of Reykjavík fashion in a matter of years. They offer a la mode streetwear like Stussy, Champion and Adidas, and by doing so they’ve created a fashion frenzy. Trump might not have “made America great again,” but Húrra Reykjavík has made local streetwear great