BUSINESS PROPOSAL FOR INTEGRATING IMPROVED AVOCADO PRODUCTION FOR SMALL SCALE FARMERS IN KENYA.

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14. PROJECT ASPECTS: i.

ii.

iii.

Technical aspects: By embracing cryogenic freezing of our produce we will be cushioning our farmers from loss of their earning by enhancing shelf life of the avocado fruit up to six months enough time for the fruit to have been consumed even in the international market. We intend to keep a good relation with both the consumers and the farmers. Economic aspect: Working with our targeted supplies of 20,000 seedlings will increase avocado cultivation with assurance of ready market for this produce. We will be offering ourselves to assist in trainings on trees handling techniques right from planting, pests and diseases control, pruning, soil analysis and harvesting. We will remain available to them in offering the right seedling and assisting in grafting where necessary as our corporate social responsibility (CSR). Marketing aspect: being a licensed exporters of fruits, vegetables and herbs, we have already entered into export contract with biggest consumers in the world such as X-5 Retail Chain in Eastern Europe, supply expected to start as early February 2022. Meanwhile we are still in discussion with other consumers from France, Germany, United Kingdom and the Netherlands and more contracts will come in soon. Our other target market is the Asian market mainly China, South Korea and Japan with discussion in earnest.

iv.

Environmental aspect: With our target of planting 20,000 Avocado Trees in the first phase, we will not use a single factor that might have any negative impacts to the environment. We will encourage the organic fertilizer and accredited pest control mechanism as directed. We will strictly stick to the principles of organic agriculture and Permaculture.

v.

Managerial aspect: The project will be run by incorporating professionals in each and every sector of operation in collaboration with employees sourced from areas of operations, well trained, and ready to induct and apply skills to small scale farmers the principles of Permaculture and organic agriculture practically in the field, and also be active towards Climate change adaptation and mitigation plans.


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