F E AT U R E
Convert More Digital Consumers with AdRocket Ignite ™
Proven results stretch beyond the limits of traditional ad types
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merican consumers have rapidly devoted their time to online activities in recent years, a
trend that accelerated in the wake of the coronavirus pandemic. The average American spent nearly 12.5 hours in front of screens in early 20201, up almost 60 minutes a day over the same time just a year earlier! As public movement was restricted and shops closed in many parts of the country, Americans were forced to take some or all of their shopping habits online last year, increasing e-commerce spending 47.3% year over year in the process.2
With people spending more time in their homes than ever before, consumers quickly became comfortable with the idea of buying big ticket items—like furniture and appliances—online. Home goods experienced massive e-commerce gains as a result, including the categories of home/decor/furniture (up 34.1%), consumer electronics/appliances (up 70.6%) and home improvement (up 84.8%). There are strong indications the digital habits consumers adopted due to coronavirus aren’t going to be dropped as soon as the pandemic is behind us: 51% of consumers surveyed in one study said that they would retain some of their new digital purchasing behaviors in the new normal.3
The right message in the right place at the right time, automatically What does all this mean for independent retailers? To thrive in 2021 and beyond, you’ll need to adjust your marketing spend to keep up with the increasingly digital methods your prospects are using to find the products they want and the retailers from which they choose to buy. That’s why Retailer Web Services (RWS) has expanded its AdRocket™ smart digital advertising software with Ignite, a bundle of advanced technologies designed to achieve increased
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consumer acquisition and drive more conversions than traditional digital advertising can alone. While the largest and most effective retailers in the world are engaging in AdRocket Ignite-style advertising, RWS is the first and only provider to bring this capability to the independent appliance channel. AdRocket Ignite brings your paid advertisements to life on your WebFront, using machine learning and artificial intelligence. Going beyond traditional ads, AdRocket Ignite reaches consumers who have not or will not engage with paid advertising.
The Nielsen Total Audience Report, The Nielsen Company, August 2020 https://www.nielsen.com/us/en/insights/report/2020/the-nielsen-total-audience-report-august-2020/ 2020 Holidays, Rakuten Interactive, January 2021 https://www.rakutenintelligence.com/blog/2020/holidays-2020 Covid, Commerce and the Consumer, Wunderman Thompson Commerce, 2020 https://insights.wundermanthompsoncommerce.com/covid-commerce-and-the-consumer
