NEWS

Google for Small Business Features RWS As a COVID-19 Resource

‘Highly Specialized e-Commerce Solution’ provides special offer on WebFronts®

n April, as part of Google for Small Business COVID-19 Resources, the tech giant featured Retailer Web Services (RWS) in its lineup of helpful tools and special offers to help small businesses adjust to the challenges and changing consumer habits brought about by the pandemic.

RWS was lauded by Google Small Business as a highly specialized e-commerce solution for appliance, consumer electronics, furniture and mattress retailers to bring their stores offline to online. And for those retailers with existing websites, to enhance their online presence for their businesses to thrive.

The necessity for an effective e-commerce website ratcheted up exponentially at the peak of the pandemic. Case in point:

The RWS network of more than 2,000 independent retailer sites reported 450% year-over-year growth in online orders in April and 525% in May.

A special offer from RWS, which began in April, makes it easier than ever to get started on the WebFronts® platform: Through the end of 2020, retailers can save up to $1,999 in setup fees and enjoy a discounted rate.

“A strong online presence—having a site that mirrors your store’s brick and mortar experience—is essential to adapting and thriving in the new normal,” said Genna Majuta, RWS chief customer officer. “It is our hope to help those retailers who may not have a digital presence give their customers the ability to discover and shop online at their store.”

For more information on the RWS free setup and discount offer, visit Google for Small Business/COVID-19 Resources/Special Offers.

Google Issues Ad Funds to RWS Retailers

RWS retailer customers running digital campaigns on AdRocket Base and Boost platforms received a windfall in additional ad-spend dollars from Google this summer. Totaling $100,000, the additional funds were dispersed among nearly 300 retailers’ accounts as a result of the Google-RWS partnership.

“We’re happy to pass this through to our customers for their use in further maximizing their digital advertising efforts,” said Jodie Pierce, RWS chief marketing officer.