Residential Marketing Program by Ryan Dayman by Ryan Dayman

ARIZONA REAL ESTATE

RESIDENTIAL MARKETING PROGRAM

Ryan Dayman Arizona Luxury REALTORÂ® 480-489-7996 ryan.dayman@russlyon.com

www.RyanDayman.com

8852 East Pinnacle Peak Road, Suite J-3 Scottsdale, AZ 85255 t 480.585.7070 f 480.585.7429 russlyon.com

MY CLIENT FIRST PHILOSOPHY There are many qualities and skills that go into being an excellent real estate professional – trust, integrity, loyalty, confidentiality, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I work. That said, in my previous 10 years experience as a residential real estate professional, I have also found that providing the very best service is essentially about "putting my clients first". This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs. Home buyers and sellers benefit from my professional business approach and experience every single day. "My job is to empower you through knowledgeable, reliable, local real estate information, thus allowing you to make an informed financial decision regardless of any price point." I know where to find the best neighborhoods, schools, health care, recreation and shopping. More important, I know where to find the best Arizona community, home and lifestyle for you. When you’re ready to experience a successful strategy for buying or selling a home in Scottsdale, Paradise Valley, Phoenix or surrounding area, contact me, your investment will be glad you did. Thank you for your consideration.

Ryan Dayman Arizona Luxury Realtor® Russ Lyon | Sotheby's International Realty 7669 E Pinnacle Peak Road, Suite 110C | Scottsdale AZ 85255 cell 480.489.7996 | fax 480.907.6455 | eMail ryan.dayman@russlyon.com web www.ryandayman.com

Each Office Is Independently Owned And Operated

THE DISTINCTION

The White Glove

~ Standard of Service ~ Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty is fortunate to represent the ‘lion’s share’ of the higher-end homes in Arizona that higher-net-worth buyers seek and many of the rest of us dream about! Hand-in-glove in representing these fine properties is the expectation of exceptional service. And we deliver. But the truth is that the white glove treatment is really a standard of service that extends to all sellers, at all price points: Ø Professionally shot, high-resolution photography – each listing has a minimum of 10 photos that must meet rigorously maintained standards. Hi-res is critically important to maintaining the quality of the photos when a user chooses to print an on-line brochure. Ø Carefully crafted remarks – the ‘sell’ on-line is not only about great photography, but an equally appealing description of the homes features and amenities. Ø Large format Photo Gallery for every listing, at all price points. Property representation on SIR.com is utterly unique, easy to read and lifestyle driven. Ø Search by lifestyle – a popular property search option, with dedicated websites for Golf, Ski, Farm & Ranch and Waterfront. (38% of visitors use our Lifestyle Search). Ø Only Sotheby’s International Realty listings are displayed – guaranteeing not only a consistent quality of representation, but better exposure for our inventory of homes. Ø Distribution Channels – We partner with & distribute properties to the most significant media companies in the world to drive qualified traffic to SIR.com, where buyers find your property listing. Ø List Hub - Every click through to the details page of your listing, or 'virtual showings' are tracked and recorded. Seller reports can be automated. Ø Search Engine Marketing – dynamic, relevant information on SIR.com insures high ‘organic’ visibility to search engines, as well as paid ads. Over 90% of homes searches begin online. Ø And now 44% of buyers report they first viewed the home they purchased on-line! Ø SIR Mobile – Reaching a global audience of millions of viewers, allowing us to share the Arizona lifestyle to our friends from Canada to China. The irony is that, just like it’s better to be the smaller home among larger homes (the larger homes bringing up value by proximity), there is a distinct advantage in exposure and perceived value as our lower to mid-range properties are showcased along with the finest properties money can buy.

LOCAL LEGACY ____________________________________________________________________________________________________________________________________________________________

HISTORY & EXPERTISE R U S S L Y O N S O T H E B Y ’S I N T E R N A T I O N A L R E A L T Y

Russ Lyon Sotheby's International Realty is the largest Sotheby's International Realty affiliate in the world with over 900 Sales Associates serving metropolitan Phoenix, Sedona, Flagstaff, Tucson and Tubac. Our company blends a 70-year history of excellence in meeting Arizona’s real estate needs, with the world-renowned Sotheby's International Realty network, facilitating connections locally, nationally and internationally. Through our Sotheby’s International Realty affiliation our clients gain the advantage of a global network accessing a far-reaching client base. Our listings reap the benefits of an instantly recognizable brand, with a unique reputation for excellence. Clients also benefit from a close association with the venerable Sotheby’s Auction House, established in 1744. This relationship provides our Sales Associates with the exclusive ability to make our listings available to the most qualified buyers in the world.

The corporate environment within Russ Lyon Sotheby's International Realty is unique in the industry. Seasoned management creates a dynamic and inspiring atmosphere that invigorates and hones the skills of each agent. Collaboration and networking are fostered to create a synergy that puts the entire company to work on behalf of every client. This blending of proven strategies with state-of-the-art innovation is unsurpassed. Additionally, acknowledging the ever-increasing trend toward cost-efficient and healthy natural living environments, Russ Lyon Sotheby’s International Realty established the first dedicated ‘Green’ Real Estate Division in the state of Arizona. Russ Lyon Sotheby's International Realty is dedicated to the ideals of integrity and professionalism, as evidenced by our focus on exceptional client service. Representing $2 billion in real estate inventory and 3 billion in annual sales, it is apparent that our Sales Associates have earned the confidence of our clients. Further, the real estate transactions facilitated by our Sales Associates represent a substantial market share in each of our target markets statewide, and dominate the Arizona market for luxury properties sold.. However, whether we represent a multi-million dollar estate or a starter home, Russ Lyon Sotheby's International Realty is committed to providing unparalleled service to our clients.

WE ARE

THE VOICE OF ARIZONA LUXURY REAL ESTATE 32.5%

9.9%

7.6%

6.9%

6.2%

5.7%

5.1%

3.2%

3.1%

AL L TI EL N W IDE E LD ES AG CO R ER R K KE O S N BR VE BA TI U EC EX TY AL RE P U RO G E TE M A O T H S Y LE P M A U RE RO G

TY AL

T AR M S IE ES M RT O PE H O PR E N FI AX /M RE G N VI LI AX UM /M IN RE AT TY PL AL RE AF LE ER AY NA LV AW O SI H RIZ AT A H ES E IR VIC SH ER RK ES BE OM H

Savvy. Discreet. Refined. Without question, the sign of the times. 480.502.3500

Celebrating 70 Years of Commitment, Service and Excellence Source of Info: ARMLS data compiled through BrokerMetrics Â®: 1/1/2017 - 3/31/2017 Zip Codes 85255, 85262, 85266 - Total Sales $ Volume ($800K PLUS)

D IG ITAL M ARKETIN G

RUS S L YON. COM

D IG ITAL M ARKETIN G

LUXURYREALES TATE. COM

• This quarter, the House Guest videos were launched and lived on Wall Street Journal, Bloomberg, New York Times and Architectural Digest

• Homepage units in July had 2,211,395 impressions

• Real Estate Slideshow Sponsorship 640x480 interstitial unit delivered the highest number of impressions and clicks with 1,516,536 impressions, 82,010 clicks and a 5.41% CTR

• Compared to Q2, impressions are down 75%, clicks up 11% and CTR up 358% for the Real Estate Slideshow Interstitial

• Mobile In-Stream unit delivered the highest CTR of 6.77% along with 2,940 clicks and 43,403 impressions

• Real Estate Tile Unit delivered an impressive 147,291 impressions, 2,686 clicks and a 1.82% CTR

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

• 300x600 Listing Page banner delivered the highest CTR and clicks this quarter with 5,403 clicks and a 0.28% CTR

• The editorials this quarter had a combined total of 9,560 impressions, 96 clicks and a 1.0% CTR

• Property Listings 300x1050 banner had the highest number of clicks and CTR in Q3 with 4,375 clicks and a 7.84 % CTR

• Banner 970x90 Traffic Driver had the highest number of impressions with 1,587,683 impressions Note: Traffic Drivers did not run in September.

• Dwell’s new version of their website launched this quarter

• Our sponsored search terms “Real Estate” and “Renovations” were live for the month of September, which had a combined total of 75,791 impressions, 996 clicks, and a CTR of 1.31% Note: We did not have dwell in August. Brand Profile and Search Sponsorship were live on September 15th. Homepage Channel Landing Page was live in July.

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

• The Homepage Hero unit was our top driver for Q3, delivering 98,376 clicks, 3,857,276 impressions and a 2.55% CTR

• Ownership of the Real Estate Subchannel 620x440 banner had the highest CTR of Q3 with 1.42%

• The Real Estate Subchannel 300x250 banner had the highest number of clicks with an impressive 1,366 total clicks

• Ownership of the Real Estate Subchannel had the highest number of combined impressions with 2,317,024 impressions Note: Ownership of the Real Estate subchannel was only live in September.

• 300x250 banner unit delivered 129,288 impressions, 266 clicks and a 0.21% CTR

• 728x90 banner unit delivered 295,006 impressions, 198 clicks and a 0.07% CTR

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

• The live TV & video on-demand pre-roll unit had the highest number of clicks and CTR this quarter with 3,463 clicks and a 1.10% CTR

• The highest number of impressions for Q3 was the 300x250 Pursuits banner with a total of 822,618 impressions

• The CNNYT brand banner unit had the highest number of impressions and clicks this quarter with 4,407,424 impressions and 2,356 clicks

• Combined editorials generated a total of 92,316 impressions, 769 clicks and a 0.83% CTR

• Our company profile page delivered a total of 21,414 impressions, 4,456 clicks and a 20.81% CTR;

• Brand banners delivered a total of 3,787,012 impressions, 3,865 clicks and a 0.10% CTR. Note: Juwai.com launched in mid July

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

• The brand banner unit delivered 896,233 impressions, 205 clicks and a 0.02% CTR

• The Nanzaohinan 300x424 brand banner delivered a total of 112,885 impressions, 128 clicks and a 0.11% CTR

• Custom hero unit had the highest number of clicks and CTR this quarter with 1,510 clicks and 0.56% CTR

• The Property Galleries Destination page delivered a combined total of 456,578 impressions, 495 clicks and a 0.11% CTR

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

• 5,365,907 video views in Q3 2016 • 30,643 video likes • 10,194 videos were shared • 24,910,752 lifetime channel views • Over 56,377 current channel subscribers

TOP 3 YOUTUBE VIDEOS OF Q1 2016:

One of the Most Compelling Estates in Atlanta, Georgia

• 44,205 views

French Chateau in Mississauga, Canada

• 35,243 views

Beachfront Castillo Caribe in Grand Cayman, Cayman Islands

• 33,615 views

TOP 3 TWEETS FROM Q3

VIEW OVER

17.7K FOLLOWERS TO DATE

VIEW VIEW

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

51,000 LIKES TO DATE

772,308 IMPRESSIONS FROM Q3

TOP

FIVE FB POSTS Q3 (pictured from left to right)

1. Rollins, Montana 2. Newport, Rhode Island 3. Mallorca, Spain 4. Queensland, Australia 5. Ontario, Canada

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

TOP BLOG POST WWW.SOTHEBYSREALTY.COM/EXTRAORDINARY-LIVING-BLOG/

673.3K VIEWS

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

TOP 3 INSTAGRAM POSTS FROM Q3 One of our most popular posts of the quarter was this Majestic French-inspired Château in Melbourne, Australia

THE @SOTHEBYSREALTY INSTAGRAM ACCOUNT NOW HAS OVER

74.3K FOLLOWERS

VIEW

sothebysrealty.com • Visits: 5,462, 621 • Page Views: 25,775,511 • Top 5 Traffic Driving Countries: United States, China, Canada, United Kingdom, Italy

• Top 5 Traffic Driving Cities Outside the US: London, Beijing, Toronto, Nairobi, Sydney

• Top 5 Referring Sources: Google, Bing,

SEM

Search Engine Marketing • Our paid search campaigns received over 172 million impressions in Q3 2016

• Our campaigns have received over 3,719,050 clicks to sothebysrealty.com

• These efforts have resulted in 13,974 conversions this quarter

N O T E W O R T H Y S TAT S | T H I R D Q U A R T E R 2 0 1 6

S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2018 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES WALL STREET JOURNAL GLOBAL: FRIDAY TAKEOVERS OF ALL REAL ESTATE ARTICLES WALL STREET JOURNAL: LIVE VIDEO SERIES WALL STREET JOURNAL: BANNER ACROSS GLOBAL NETWORK WALL STREET JOURNAL: CHINA AND EUROPE SEARCH WIDGET WALL STREET JOURNAL: BANNER AD ACROSS REAL ESTATE SECTION WALL STREET JOURNAL: SOCIAL CONTENT BANNER NEW YORK TIMES: CROSS PLATFORM HIGH IMPACT UNIT NEW YORK TIMES: GREAT HOMES SLIDESHOW NEW YORK TIMES: PAID POST (EDITORIAL + VIDEO CONTENT) NEW YORK TIMES: FIND A HOME VIDEO MODULE NEW YORK TIMES: NEWSROOM GUIDE MANSION GLOBAL: HOMEPAGE HERO MANSION GLOBAL: LONDON MARKET SPONSORSHIP MANSION GLOBAL: DUBAI MARKET SPONSORSHIP MANSION GLOBAL: PROMOTIONAL MEDIA MANSION GLOBAL: FEATURED PROPERTY MODULE MANSION GLOBAL: FRIDAY BUYOUTS ARCHITECTURAL DIGEST: REAL ESTATE CHANNEL SPONSORSHIP ARCHITECTURAL DIGEST CLEVER TARGETED MEDIA + YOUNG COLLECTOR'S CONTENT ARCHITECTURAL DIGEST: REAL ESTATE INDEX PAGE ARCHITECTURAL DIGEST: MEXICO ADVERTISING ELLE DECOR ELEVATED ENTERTAINING EDITORIAL ELLE DECOR SUPER HERO BANNER ELLE DECOR NEWSLETTERS ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR SUPER HERO UNIT ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR RUN OF SITE BANNER ADS ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR PROMOTIONAL MEDIA NIKKEI BRANDED LISTINGS CHANNEL NIKKEI FEATURED ARTICLE NIKKEI LISTING & VIDEO FEED NIKKEI DIGITAL ADVERTISING NIKKEI PRINT ADVERTISING EMIRATES IN-FLIGHT VIDEOS DWELL SPONSORSHIP OF HOMES CHANNEL DWELL SPONSORSHIP OF REAL ESTATE SECTION DWELL MAGAZINE INSTAGRAM SPONSORSHIP DWELL ADS ON THE HOMEPAGE & ARTICLE PAGES THE TIMES (UK) BRICKS & MORTAR SPONSORSHIP FINANCIAL TIMES PROPERTY SPONSORSHIP FINANCIAL TIMES COBRANDED PRINT ADVERTISING FINANCIAL TIMES NEWSLETTER SPONSORSHIP

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S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2018 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES

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FINANCIAL TIMES LISTINGS & VIDEO SYNDICATION FINANCIAL TIMES EXCLUSIVE LIFESTYLE SEARCH SPONSORSHIP FINANCIAL TIMES REAL ESTATE SPONSORSHIP JAMES EDITION PROPERTY LISTING SYNDICATION LUXURY ESTATE PROPERTY LISTINGS AND PROMOTION PREMIUM LISTINGS (6X PROMOTION) LUXURY ESTATE PROPERTY LISTINGS AND PROMOTION COLLECTION LISTINGS (3X PROMOTION) PROPGOLUXURY EDITORIAL SPONSORSHIPS PROPGOLUXURY PROPERTY LISTINGS AND PROMOTION PROPGOLUXURY LOCAL/REGIONAL SPOTLIGHT BANNERS JUWAI BRAND PAGE JUWAI EDITORIAL SPONSORSHIP JUWAI FEATURED LUXURY LISTINGS JUWAI CHINESE LANGUAGE SUPPORT DESK ECONOMIC TIMES HOMEPAGE BILLBOARD ECONOMIC TIMES ADVERTISING WITHIN EDITORIAL ECONOMIC TIMES BRAND MICROSITE CONDÉ NAST LIFESTYLE HOMEPAGE TAKEOVER CONDÉ NAST LIFESTYLE: AUDIENCE TARGETING: REAL ESTATE INTENDERS FACEBOOK & INSTAGRAM 'GENERATIONS' BRAND CAMPAIGNS GOOGLE DISPLAY NETWORK: REMARKETING & SIMILAR AUDIENCES

TARGETED DISPLAY ADVERTISING CONDÉ NAST LIFETYSLE HOMEPAGE TAKEOVER CONDÉ NAST LIFESTYLE: AUDIENCE TARGETING: REAL ESTATE INTENDERS FACEBOOK & INSTAGRAM 'GENERATIONS' BRAND CAMPAIGNS GOOGLE DISPLAY NETWORK: REMARKETING & SIMILAR AUDIENCES

SIGNATURE PUBLICATIONS RESIDE: QUARTERLY PUBLICATION: LAUNCH DATE TO BE CONFIRMED SOTHEBY'S MAGAZINE PREFERRED MAGAZINE

PRINT PROPERTY ADVERTISING PROGRAM WALL STREET JOURNAL NEW YORK TIMES MAIN NEWS SECTION FINANCIAL TIMES NEW YORK TIMES INTERNATIONAL EDITION NEW YORK TIMES INTERNATIONAL EDITION WRAPS OCEAN HOME BLOOMBERG MARKETS BOSTON MAGAZINE THE SUNDAY TIMES (UK) ROBB REPORT CONDÉ NAST REGIONAL MAGAZINES

S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2018 MARKETING PLAN DIGITAL PROPERTY ADVERTISING PROGRAM

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DIGITAL ADVERTISING PLANS BY LIFESTYLE, FEEDER MARKET

MONTHLY PACKAGES AVAILABLE

JUWAI.COM

MONTHLY PACKAGES AVAILABLE

NYTIMES.COM BANNERS

MONTHLY PACKAGES AVAILABLE

PROPGOLUXURY.COM BANNERS

MONTHLY PACKAGES AVAILABLE

WSJ.COM FEATURED PROPERTY UPGRADE

MONTHLY PACKAGES AVAILABLE

ROBBREPORT.COM REAL ESTATE MEDIA BAR

MONTHLY PACKAGES AVAILABLE

SEARCH ENGINE MARKETING

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GOOGLE BING YAHOO! YOUTUBE

SOTHEBY’S AUCTION HOUSE ADVERTISING OPPORTUNITIES EVENTS

SPONSORSHIP PACKAGES AVAILABLE

SELECTS, PREFERRED AND OTHER EMAIL OPPORTUNITIES

PACKAGES AVAILABLE

LOCATION PAGES ON SOTHEBYS.COM BANNERS ON HOMEPAGE OF SOTHEBYS.COM QUARTERLY CONFIDENTIAL PUBLICATION

SOCIAL MEDIA

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EXTRAORDINARY PROPERTY OF THE DAY EXTRAORDINARY LIVING BLOG YOUTUBE: DAILY FEATURED VIDEOS FACEBOOK, INSTAGRAM, TWITTER, LINKEDIN, GOOGLE+, PINTEREST, AND WECHAT

LISTING SYNDICATION [IN ADDITION TO ALL MEDIA PARTNERS LISTED ON THE GRID] APPLE TV SIR MOBILE SIR TOUCH GALLERY CASCADING WEBSITES (DISTRIBUTION TO OVER 100 WEBSITES CONNECTED TO SOTHEBYSREALTY.COM)

[PLAN IS SUBJECT TO CHANGE]

© MMXVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2018 EXCLUSIVITY OVERVIEW THE NEW YORK TIMES

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REAL ESTATE GREAT HOMES & DESTINATIONS SLIDESHOW REAL ESTATE FIND A HOME VIDEO MODULE NEWSROOM GUIDE CUSTOM SERIES, THE VIEWPOINT

THE WALL STREET JOURNAL REAL ESTATE WIDGET: CHINA & EUROPE WSJ REAL ESTATE FRIDAY ARTICLE BUYOUTS CUSTOM INTEGRATION UNIT (CIU) LIVE CUSTOM VIDEO SERIES

MANSION GLOBAL REAL ESTATE FRIDAY ARTICLE BUYOUTS BRAND LIBRARY TOP MARKET LONDON & DUBAI SPONSORSHIP

THE FINANCIAL TIMES EXCLUSIVE LIFESTYLE SEARCH SPONSORSHIP

THE TIMES (UK) BRICK & MORTAR SPONSORSHIP

ARCHITECTURAL DIGEST OWNERSHIP OF REAL ESTATE INDEX PAGE OWNERSHIP OF REAL ESTATE SUB-CHANNEL CLEVER TARGETED MEDIA & YOUNG COLLECTORS PACKAGE SPONSORSHIP

DWELL HOMES CHANNEL SPONSORSHIP

ELLE DÉCOR CUSTOM CONTENT COLLECTION

ECONOMIC TIMES BRAND PAGE

VANITY FAIR PROGRAMMATIC HOMEPAGE TAKEOVER

Russ Lyon Sotheby's International Realty

Market Share Totals

MLS: ARMLS

Date: 01/01/2018 - 02/28/2018 Type: Broker

Property Types:

Residential: (Single Family-Detached, Patio Home, Townhouse, Apartment, Twin/Semi-Detached, Manufactured/Mobile Housing, Modular / Manufactured, Loft, Other), Land: (Lands and Lots),...

ZIP Codes:

85262, 85255

BrokerMetricsÂŽ

Status: Total Sold List + Sell

Pric $500,000 - $999,999,999

Construction Type: All

Bedrooms: All

1 of 2 Information not guaranteed. ÂŠ 2006 - 2018 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).

Bathrooms: All

02/28/18

Russ Lyon Sotheby's International Realty

Market Share Totals Total $ Volume

List #

List $

Sell #

Sell $

Total #

Total $

Market Share %

DOM

Prod Agents (Total)

1 Russ Lyon Sotheby's

65,106,681

53,262,350

118,369,031

26.1

1,195,647

265

462

2 Silverleaf Realty

25,440,000

13,260,000

38,700,000

8.5

2,418,750

271

3 Homesmart

14,643,650

21,086,994

35,730,644

7.9

871,479

164

1,891

4 Berkshire Hathaway

18,375,750

16,784,500

35,160,250

7.7

1,134,202

122

273

5 Realty Executives

10,392,500

21,271,681

31,664,181

7.0

879,561

169

301

6 RE/MAX Fine Properties

Name

Avg Price

Prod Agents (Search)

Ofcs

11,261,494

12,567,400

23,828,894

5.2

992,871

134

139

7 Realty One Group

6,191,400

10,455,250

16,646,650

3.7

792,698

126

725

8 RE/MAX Excalibur

6,871,700

6,811,000

13,682,700

3.0

977,336

296

117

9 Coldwell Banker Residential

6,417,000

5,831,000

12,248,000

2.7

942,154

297

7,874,500

3,570,500

11,445,000

2.5

673,235

102

108

Subtotals/Averages

156

172,574,675

156

164,900,675

312

337,475,350

74.3

1,081,652

203

4,320

265

MLS Totals/Averages

219

227,017,655

218

227,017,655

437

454,035,310

100.0

1,038,982

183

8,390

397

115

10 RE/MAX Platinum Living

BrokerMetricsÂŽ

2 of 2 Information not guaranteed. ÂŠ 2006 - 2018 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).

02/28/18

National Association of REALTORS® EXHIBIT 3–9 WHERE BUYER FOUND THE HOME THEY PURCHASED, 2001–2016 (Percentage Distribution)

Internet

2001

2003

2004

2005

2006

2007

2008

2009

2010

2011

2014

2015

11%

15%

24%

29%

32%

36%

37%

40%

2012 42%

2013 43%

43%

44%

2016 51%

Real estate agent

Yard sign/open house sign

Friend, relative or neighbor

Home builder or their agent

Directly from sellers/Knew the sellers

Print newspaper advertisement

Home book or magazine

Other

* Less than 1 percent

National Association of REALTORS®

PROFILE OF HOME BUYERS AND SELLERS 2016

S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y

NOTEWORTHY STATS EXTRAORDINARY CAMPAIGNS, EXTRAORDINARY RESULTS

THIRD QUARTER 2016 The Sotheby’s International Realty® brand’s innovative and exclusive marketing campaigns with our dynamic digital marketing partners continue to drive leads to our network.

EXECUTIVE SUMMARY 72,311,374 IMPRESSIONS 275,529 CLICKS 59% INCREASE YEAR OVER YEAR

0.38% CTR 100% INCREASE YEAR OVER YEAR 4X THE INDUSTRY BENCHMARK OVERALL TAKEAWAY:

IMPRESSIONS WERE DOWN THIS QUARTER DUE TO A SHIFT IN MEDIA PLACEMENTS, BUT OVERALL CONSUMER ENGAGEMENT CONTINUES TO RISE.

GLOSSARY OF TERMS ON THE BACK

GLOSSARY OF TERMS

IMPRESSION The number of times an ad is displayed on a search engine like Google. Or in online advertising, how many times an ad is displayed. CLICK The action a user takes to click on your ad online or after theyâ&#x20AC;&#x2122;ve typed in a search term. CLICK-THROUGH RATE (CTR) The number of clicks an ad receives divided by the number of times your ad is shown (impressions.) RUN-OF-SITE (ROS) An advertising buying option in which ad placements could appear on any pages of a targeted site. CONVERSIONS These begin with a user clicking on one of our online ads, then being transferred to sothebysrealty.com. From there, they either fill out the email form or click through to the brokerâ&#x20AC;&#x2122;s website.

This stat report, as well as all archived reports are located on ACCESS: https://access.sir.com/ 11

NOTE: This document is for internal purposes only and should not be shared with anyone outside of the Sotheby's International Realty Network.