Ryan Test by G. Ryan Design

Branding

Sales Office exterior

Sales Office interior

Ad Campaigns PREVIOEUW SE

IT’S GOING TO BE A GLORIOUS SPRING!

OPEN H

5pm . JUNE 8 • 11 am N U S & 7 E N JU SAT. GLE LUXURIOUS SIN

S, SEMIS & TOW

This spring, Aurora will see a new master-plan community ned that will be not only th e ta lk of town but th the e entire GTA . A commun ity where four fantas tic builder s offer an unpreceden selection of ted homes, all loaded with the finest luxury feat ures and fi nishes. In a location th combines at the best of town and country, w ith its own comm unity park and access to nearby and just m trails, inutes from Yonge Stre et and the 404.

AURORA

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A U R O R A TR A

NS FREEHOLD TOW Priced from the upper

400’s

SEMI-DETACHED Priced from the mid

500’s

32’ SINGLES Priced from the mid

600’s

38’ SINGLES Priced from the mid

700’s

LUXURIO

43’ SINGLES Priced from the mid

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Digital Campaigns

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IT’S GOING TO BE A GLORIOUS SPRING! Luxurious Singles, IT’S GOING TOSemis BE A& Freehold TownsSin Aurora G LORIOUS PRING! Luxurious Singles, Semis & Freehold Towns in Aurora

OPENING THIS JUNE

OPENING THIS JUNE OPENING THIS JUNE

OPENING THIS JUNE

400’

400’s

OPENING

400’s $ 400’s REGISTER NOW

OPENING THIS JUNE OPENING OPENING THIS JUNE

Starting from the upper

auroratrails.com

THIS JUNE

OPENING THIS JUNE OPENING OPENING THIS JUNE

Luxurious Singles, Semis & Freehold Towns in Aurora Luxurious Singles, Semis & $ Towns in Aurora Freehold s

Singles, Singles, Singles, O BE TOABE TOA TO BE BE A A Singles, NOW NOW NOW NOW NOW NOW NOW NOW SemisSemis & Towns Semis & Towns Semis & Towns & Towns ORIOUS GLORIOUS GLORIOUS GLORIOUS in Aurora in Aurora in Aurora auroratrails.com auroratrails.com auroratrails.com auroratrails.com auroratrails.com auroratrails.com auroratrails.com auroratrails.com RING! SPRING! SPRING! SPRING! in Aurora

OPENING

Starting from the upper

auroratrails.com

Starting from the upper

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Starting from the upper

auroratrails.com

THIS JUNE THIS JUNE

auroratrails.com

THIS JUNE

OPENING

auroratrails.com

THIS JUNE

OPENING THIS JUNE OPENING

Email Campaigns EMAILER: ARIS-AUR-W-EM-Z010528-Browse

DEPLOY: MAY 27, 2014

EMAILER: ARIS-AUR-W-EM-Z010646-REMINDER-GrandOpening

DEPLOY: Fri Jun 13

EMAILER: ARIS-AUR-W-EM-Z010447-AmenitiesMap

DEPLOY: Wed Apr 2

EMAILER: ARIS-AUR-W-EM-Z010532-ItsTomorrow

EMAILER: ARIS-AUR-W-EM-Z010704-LastChance

DEPLOY: Fri Jul 18

DEPLOY: June 6, 2014

We are pleased to announce that our Floor Plans, Features Lists, Renderings and Site Plan are all available to view online RIGHT NOW. Take a look at them all at your leisure, in the comfort of your own home. Then make plans to join us at our Preview Open House on June 7th and 8th and discover your NEW home, here in Aurora’s spectacular new master-planned community! TO CHOOSE YOUR DREAM HOME, SIMPLY CLICK ON THE BUILDER LOGOS BELOW.

JOIN US FOR OUR

GRAND OPENING

SATURDAY, JUNE 14 AT 11 AM SHARP! Own the one-of-a-kind home you’ve always dreamed of. There is still a great selection of lots and home designs to choose from at Aurora Trails!

HOW TO BUY AT AURORA TRAILS

An Exquisite Collection of Luxury Singles, Semis and Towns in Aurora’s Most Anticipated New Community!

AURORA TRAILS HAS BEEN A

OUR PREVIEW OPEN HOUSE IS TOMORROW

RUNAWAY SUCCESS! BUILDER

JUNE 7TH - 8TH • 11 A.M. - 5 P.M.

A PRIME AURORA LOCATION THAT COMBINES THE BEST OF TOWN AND COUNTRY! CLICK TO ENLARGE MAP

LOT SIZE & TYPE

38’ Detached

The Preview Open House provides you with the opportunity to browse in each builders Sales Office at your own pace and to speak with our sales and bank representatives to gather all the information you need to make the right purchase decision.

PRICE

from the $835,000’s

43’ Detached

from the $870,000’s

38’ Detached

from the $750,000’s

43’ Detached

from the $820,000’s

43’ Detached

from the $814,000’s

IF YOU HAVEN’T ALREADY RSVP’D click here

y. N Industri al P kw

YOUR PREVIEW OPEN HOUSE INVITATION IS COMING SOON AND YOU CAN BROWSE ONLINE NOW!

DON’T WORRY ABOUT RUSHING IN ON THE FIRST DAY – THIS OPEN HOUSE LASTS FOR TWO DAYS! HOW TO BUY AT AURORA TRAILS

We will not be acccepting offers to purchase during the Preview Open House.

We will not be accepting offers to purchase during the Preview Open House.

After you visit our Preview Open House, you will be given the opportunity to book a Purchase Appointment online.

After you visit our Preview Open House, you will be given the opportunity to book a Purchaser Appointment online.

To purchase, you MUST enroll online June 8 at 7 p.m. the Preview Open House at auroratrails.com.

To purchase, you MUST enroll online June 8 at 6 p.m. at auroratrails.com.

When you enroll for a Purchaser Appointment, you will be provided with all available appointment times from the builder of your choice.

You can select the builder you like and the appointment time that works for you.

Purchase Appointments will be booked with one builder only.

Purchaser Appointments can be booked with one builder only.

Only individuals with a confirmed appointment will be allowed entry into the Sales Office during the appointment process.

CIRCLE JUNE 7TH & 8TH IN YOUR CALENDAR NOW!

Aurora Trails Ribbon Cutting Ceremony

Four Builders Collaborate on New Community as Full-featured as its Homes

The AURORA TRAILS community video

FOR MORTGAGE PRE-APPROVAL

FOR PURCHASER APPOINTMENT DETAILS

ST. JOHN’S SIDEROAD

FREEHOLD TOWNS

All offers are firm

D. C BLV INA

click here

SALES OFFICE: 25 Mavrinac Blvd., Aurora, ON L4G 0E7

YOUR PREVIEW OPENING INVITATION WILL BE ARRIVING SOON…SO KEEP YOUR BOREALIS AVE.

EYE ON YOUR EMAIL AND GET SET TO DISCOVER AURORA TRAILS!

SEMI-DETACHED Priced from the mid

500’s

32' SINGLES Priced from the mid

38' SINGLES

600’s

43' SINGLES

Priced from the mid

LEGEND PARKS /GREEN AREA WALKING/BIKE TRAIL

Click on the logos to learn more about these FOUR GREAT BUILDERS

Four Builders Collaborate on New Community as Full-featured as its Homes

Priced from the mid

700’s

800’s

AURORA

THINGS TO REMEMBER

Aurora Recreation Complex

WELLINGTON STREET

AURORA

MOST ACCLAIMED NEW COMMUNITY

Bank pre-approval info

AN UNRIVALLED CHOICE OF LUXURY SINGLES, SEMIS AND FREEHOLD TOWNS IN AURORA’S MOST ANTICIPATED NEW COMMUNITY

DON’T MISS OUT!

Click on the logos to learn more about these FOUR GREAT BUILDERS

Spread the word. CLICK HERE to forward to a friend.

An Unrivalled Choice of Luxury Singles, Semis and Freehold Towns in Aurora’s Most Anticipated New Community

400’s

Aurora Trails Ribbon Cutting Ceremony

click here

MA VR

FOR MORTGAGE PRE-APPROVAL

Photo ID (i.e. drivers license or passport)

Spread the word. CLICK HERE to forward to a friend.

Click on the image to ENLARGE trail map

STRE ET

Personal cheque book (minimum 5 cheques)

IF YOU HAVEN’T SEEN OUR SITE PLAN YET

Priced from the upper

HARTWELL WAY

LESL IE

Bank pre-approval info

click here

AURORA

AURORA’S MOST ANTICIPATED NEW COMMUNITY

THINGS TO REMEMBER

FOR YOUR PURCHASER APPOINTMENT

click here

Mortgage Pre-Approval details are now on our website or click button below.

click here

AURORA TRAILS

Complete Purchaser Appointment details are now on our website or click button below.

Explore the trails and paths surrounding AURORA TRAILS

Personal cheque book (minimum 5 cheques)

FOR MORTGAGE PRE-APPROVAL

Photo ID (i.e. drivers license or passport) All offers are firm

SALES OFFICE: 25 Mavrinac Blvd., Aurora, ON L4G 0E7

click here

SALES OFFICE: 25 Mavrinac Blvd., Aurora, ON L4G 0E7

Spread the word. CLICK HERE to forward to a friend.

Prices and specifications are subject to change without notice. E. & O. E.

Click on the logos to learn more about these FOUR GREAT BUILDERS

Prices and specifications are subject to change without notice. E. & O. E. Lot availability and all program details and pricing are subject to change without notice. Renderings are artist’s concept. E. & O.E.

Lot availability and all program details and pricing are subject to change without notice. Renderings are artist’s concept. E. & O.E.

Don't miss out on our latest information and promotions by confirming that you'd like us to keep in touch.

Spread the word. CLICK HERE to forward to a friend.

YES KEEP SENDING ME EMAILS – Click here If you have already provided us with your consent, there is no need to do so again.

Click on the logos to learn more about these FOUR GREAT BUILDERS

EMAILER: ARIS-AUR-W-EM-Z010604-WaitingList

DEPLOY: Mon Jun 9

EMAILER: ARIS-AUR-W-EM-Z010604-WaitingList

DEPLOY: Mon Jun 9

EMAILER: ARIS-AUR-W-EM-Z010530-ReminderToBrowse ARIS-AUR-W-EM-Z010603-saturday huge success

ADD YOUR NAME TO OUR WAITING LIST…

OUR OPEN HOUSE WEEKEND AT AURORA TRAILS WAS A HUGE SUCCESS!

Last night our appointment booking system opened and hundreds of purchaser appointments were booked for the upcoming week.

OR VISIT US THIS WEEKEND!

*Please note that you can unsubscribe and withdraw your consent at any time.

June 07

DEPLOY: MAY 27, 2014

Lot availability and all program details and pricing are subject to change without notice. Renderings are artist’s concept. E. & O.E.

EMAILER: ARIS-AUR-W-EM-Z010903-HappyHolidays

DEPLOY: Fri Dec 5

OR VISIT US THIS WEEKEND!

PLEASE NOTE:

Some builders have already sold out of specific home types

PARADISE HOMES: 32’ Singles - SOLD OUT

OPUS HOMES: Freehold Towns - SOLD OUT

Semi Detached - SOLD OUT

Semi Detached - SOLD OUT If you didn't have a chance to book an appointment last night and you are interested in buying at Aurora Trails, click button below to be placed on our special builder waiting list. If an appointment becomes available this week, you will be called.

YES, PLACE ME ON A WAITING LIST

click here

DON’T FORGET TO LOOK ONLINE NOW. SEE HOW THESE GREAT HOMES ARE LAID OUT, FROM THEIR GOURMET KITCHENS TO THEIR BIG FAMILY ROOMS TO THEIR BEAUTIFULLY APPOINTED MASTER ENSUITES.

FREEHOLD TOWNS Priced from the upper

400’s

HOME FOR THE HOLIDAYS The builders of Aurora Trails want to express their appreciation for your interest in their project, which has quickly become Aurora’s most successful development. Best wishes for the happiest holiday season ever from everyone at Aurora Trails.

FREEHOLD TOWNS Priced from the upper

400’s

SEMI-DETACHED Priced from the mid

500’s

32' SINGLES Priced from the mid

600’s

38' SINGLES

43' SINGLES

Priced from the mid

700’s

800’s

FREEHOLD TOWNS Priced from the upper

400’s

SEMI-DETACHED Priced from the mid

500’s

32' SINGLES Priced from the mid

600’s

38' SINGLES

An Exquisite Collection of Luxury Singles, Semis and Towns. In Aurora’s Most Successful New Master Planned Community.

AURORA

800’s

If you haven’t already looked at the builder websites, do it now. Review ALL the home designs from ALL four of the GTA’s top builders RIGHT NOW, so you can narrow down your choices before attending our Preview Open House. Our Preview Open House Weekend will be taking place June 7th & 8th. You will be able to explore our fabulous home designs and speak with our sales and bank representatives on site to gather all the information you need to make the right purchase decision.

HOW TO BUY AT AURORA TRAILS

After you visit our Preview Open House, you can book a Purchaser Appointment online. To purchase, you MUST enroll online June 8, starting at at 6 p.m. at auroratrails.com.

Priced from the mid

700’s

Priced from the mid

700’s

We will not be accepting offers to purchase during the Preview Open House.

43' SINGLES

Priced from the mid

800’s

43' SINGLES

Priced from the mid

600’s

click here

Our official Preview Opening starts this Saturday at 11 a.m. If you don't hear from us this week, please visit our Presentation Centre this weekend when you will have the opportunity to purchase without an appointment.

38' SINGLES

Priced from the mid

500’s

CLICK HERE

32' SINGLES

Priced from the mid

IF YOU HAVEN’T ALREADY RSVP’D

PHASE 2 COMING IN 2015!

click here

SEMI-DETACHED

Click on the logos to learn more about these FOUR GREAT BUILDERS

It’s a special place. A special time. And a special feeling you enjoy when you surround yourself with family and friends.

If you didn't have a chance to book an appointment last night and you are interested in buying at Aurora Trails, click button below to be placed on our special builder waiting list. If an appointment becomes available this week, you will be called.

REMINDER TO BROWSE ONLINE NOW

When you enroll for a Purchaser Appointment, you will be provided with all available appointment times from the builder of your choice.

AURORA

You can select the builder you like and the appointment time that works for you. AURORA

AN UNRIVALLED CHOICE OF LUXURY SINGLES, SEMIS AND FREEHOLD TOWNS IN AURORA’S MOST ANTICIPATED NEW COMMUNITY

SALES OFFICE: 25 Mavrinac Blvd., Aurora, ON L4G 0E7

Purchaser Appointments can be booked with one builder only. Only individuals with a confirmed appointment will be allowed entry into the Sales Office during the appointment process.

SALES OFFICE: 25 Mavrinac Blvd., Aurora, ON L4G 0E7

Complete Purchaser Appointment details are now on our website or click button below. AU RO RAT RA ILS .CO M

Mortgage Pre-Approval details are now on our website or click button below.

SALES OFFICE: 25 Mavrinac Blvd., Aurora, ON L4G 0E7

Click on the logos to learn more about these FOUR GREAT BUILDERS

FOR PURCHASER APPOINTMENT DETAILS click here

FOR MORTGAGE PRE-APPROVAL click here

Lot availability and all program details and pricing are subject to change without notice. Renderings are artist’s concept. E. & O.E.

Spread the word. CLICK HERE to forward to a friend.

Click on the logos to learn more about these FOUR GREAT BUILDERS

Lot availability and all program details and pricing are subject to change without notice. Renderings are artist’s concept. E. & O.E.

An Unrivalled Choice of Luxury Singles, Semis and Freehold Towns in Aurora’s Most Anticipated New Community AURORA

SALES OFFICE: 25 Mavrinac Blvd., Aurora, ON L4G 0E7 Lot availability and all program details and pricing are subject to change without notice. E. & O.E.

Print Material GREEN By NATURE. GREEN By dESIGN.

a healthy, vibrant committed to creating The Town of Aurora is its residents…and the of all for ity mun com and sustainable are as well. builders of Aurora Trails public green ity will be set aside for mun com the of Over 40% ection areas, s, environmental prot land park ding inclu e spac greenlands with an ent ponds, and linked storm water managem ghout Aurora Trails. winding its way throu extensive trail system

NITY u M M O C D E N N A L P R MASTE AN INCREDIBLE

DETACHED HOMES BUILDING EXCELLENCE

FOR OVER

YEARS

IN A

PARADISEDEVELOPMENTS.COM

BUILD ING A SUST AINAB LE COMM UNIT Y FOR TODA Y AND FUTU RE GENE

LIE CREEK MARSH CREEK & WES run along Two separate tributaries ra Trails – each Auro of s darie the boun kids to sail a toy a wonderful place for oles boat or search for tadp AREA NATuRAL HERITAGE ge Aurora’s lush natural herita c publi these in is preserved forested conservation lands with spaces to groves, ravines and open explore and enjoy NATuRE TRAILS nature With 15.8 kilometres of d the trails winding in and aroun green its of all and community world spaces, there’s a big wide waiting to explore

2-HECTARE PARK is planned, A major community park including with proposed amenities rounds, playg s, open fields, play court and more a splash pad, gazebo AuRORA WILDLIFE PARK along Marsh Proposed park to run recreational Creek, offering residents rtunities and educational oppo N BuTTERNuT PLANTATIO planted A special grove is being agate to help preserve and prop ngered butternut trees (an enda p of species), as well as a grou “companion” oaks

BIKE ROuTES Trails are all The streets of Aurora ial bike cyclist-friendly with spec community’s the routes marked along nce everyone’s primary roads to enha safety SE COLTHAM FARM HOu ra for A local landmark in Auro al stone origin over 100 years, this d to farmhouse has been move for Trails ra its new home in Auro use community residents’

ENT STORMWATER MANAGEM PONDS safeguard and Both an environmental and water-fowl, an attraction for birds cape’s visual ponds add to the lands variety

SPECTACULAR, NEW MASTER-PLANNED COMMUNITY

In addition to the environmentally friendly features found in our homes and the safeguards we’ve instituted on the job site, our master plan for Aurora Trails incorporates more environm entally conscious initiatives, many of which revolve around walking and the reduction of greenhouse gases.

RATIO NS

Paradise Developments® builds unique, master planned communities and quality homes that suit your lifestyle and respect the environment. Because ultimat ely, no matter where you choose to live, the planet is home to all of us.

The overall quality of indoor air is one of the most important things for your family’s health. That’s why we’re committed to using environmentally friendly products and building materials to ensure the healthiest possible living environment for your family.

Low flow toilets High efficiency hot water heaters

We know one of the best ways to preserve the natural environm ent is by providing residents with easy access to green transportation options. That’s why Aurora Trails is proud to boast 15.8 km of multiuse paths that allow cyclists and pedestrians easy access to all points in the neighbourhood and beyond. In addition, bike routes have been marked along the community’s primary roads.

ELIMINATE WASTE

Low VOC paints

all the ess to nearby trails and its own park, easy acc hway 404. Hig the and eet A community that has Str e just minutes from Yong amenities of the big city

PEDESTRIAN, CYCLING AND ENERGY CONNECTIONS

Some of the products we use include low VOC paints, varnishes, stains and sealers. We also install water resistant, hard surface flooring in all kitchens, bathrooms, entryways, laundry areas and utility rooms.

Low E Argon windows High quality insulation (including in the basement)

SCHOOLS of excellent Aurora has a number y and high schools, both elementar e schools futur schools, with several of Aurora Trails south just for ed plann

argon windows and superior insulation, the homes at Aurora Trails are constructed to a minimum performance standard that is equal to an EnerGuide 80 Standard. That includes EnerStar rated appliances and other features designed to create superefficient homes that reduce energy consumption and save you money.

IMPROVE INDOOR AIR QUALITY

For that reason, we are vigilant about the impact our developm ents have on the environment. That is why our homes at Aurora Trails include a number of standard green features that help to ensure the health and safety of your family while reducing household energy costs. Some of these features include:

ES/SERvICES CONvENIENCE STOR s a local Every community need e you can wher convenience store along with pick up a carton of milk, to the ion addit in other services, y many others located nearb

CONSERVING ENERGY THROU GH CUTTING-EDGE TECHNOLOGY With features such as Low E

We also strive to make Aurora Trails convenient for users of public transit -- that’s why the vast majority of community residents will be living within easy walking distance of a bus stop.

A green home is great, but it’s important to make sure that we also keep the planet green while building it. That’s why we’ve created a comprehensive waste managem ent plan that ensures all leftover building materials and scrap are either recycled or disposed of properly.

Energuide 80 Standards Energy Star® qualified high efficiency forced air gas furnace and gas hot water tank

th en House. ing at our June 7 Op en Op iew ev Pr r ou at All will be Unveiled THIS EvENT!

MISS YOu WON’T WANT TO

A NEW SELEC TION OF CONT EMPO RARY AND TRAD ITION AL DESIG NS, ALL DESIG NED TO HARM ONIZE WITH THEIR NATU RAL SURR OUND INGS.

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ARIS-AUR-P-DM-Open

ations are subject to Model Homes. Specific

change without notice.

Artist’s Concept

Aurora has its classic side – its traditional homes and turn-of-the-century commer cial buildings. But the town also has its more urban side, with its more progressive residential and retail architect ure.

E. & O. E. 2014-04-25 4:05 PM

House.indd 2

At Aurora Trails, those two sides come together in perfect harmony, providing you with an unprecedented choice of housing styles. Here our Classic and Progressive series of homes stand side by side, creating a series of streetscapes that are uniquely appealing, in a neighbourhood quite unlike any other.

WHAT MAKE S OUR CLASS IC DESIG NS

“Cla ssic ”?

Mario Savoia / Shutterstock.co m

Ontario’s residential heritage is largely inspired by the Georgian, Victorian and other classic styles of homes that were popular over a century ago. Incorporated within that architectural heritage are many of the traditional exterior features and design elements that we offer buyers with our “Classic Series” of homes.

WHAT MAKE S OUR PROG RESSI VE STYLE

“Pro gres sive ”?

Architectural “centre massing” brings the focal point to the middle of the elevation

Georgian-inspired brick styles and colours

Soldier course brick banding

Casement windows with simulated double-hung window grill pattern

Windows with brick accent surrounds

Earthtone, tumble-finished stone veneer

Box-out windows

Classical columns placed to emphasize front entry

While some people lean towards the traditional, others have a more contemporary sensibilit y. That doesn’t mean stark, modernist architecture but it does mean homes whose exteriors bring a modern touch to their design, with more linear lines. For these people, we’ve created our “Progressive Series” of homes, each stamped with their own distinctive features and finishes.

Corner windows with horizontal grill patterns coinciding with the linear lines of the architecture Oversized flat roof overhangs created another architectural dimension

Large, linearshaped smooth stone to emphasize key architectural projections Picture window with transom below creates an almost seamless wall of glass straight to the floor

Earthtone colour bricks Hardie Board – bold linear accent pieces

Extra tall transom windows for higher ceilings

Grand double door entry

Symmetrical Georgian-inspired garage doors

Front entrance highlighted by oversized masonry smooth stone columns

Contemporary linear-shaped garage door styles

Artist’s Concept

Web Marketing MAKE LIVE: WED JUN11

AERIAL VIEW

HOME

BIG CITY AMENITIES

HOMES SNEAK PEAK

MASTER PLANNED COMMUNITY

IN THE NEWS

TRAILS

BUILDERS

GRAND OPENING Saturday, June 14th • 11 am sharp! AE RIA L VIE W

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BIG CIT Y AM EN ITI ES

TR AIL S

IN TH E NE WS

BU ILD ER

RE GI ST ER

ALL WILL BE UNVEILED SOON, AT A PREVIEW OPENING YOU WON'T WANT TO MISS!

BOOK A PURCHASER APPOINTMENT NOW click here

FINAL RE COMING LEASE THIS JUN E REGISTER NOW!

Coming home to Aurora Trails is a very special feeling... It’s a feeling of comfort... a feeling of ease. It’s that feeling you get when you’ve arrived home. That’s the feeling you’ll enjoy every single day in this wonderful new community brought to you by four of Ontario’s finest builders.

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INVITATI ON TO OU Enjoy yo R PREVIE ur first ch W OPEN ING IN JU oice of lo NE ts…from your first choice in builders!

CLICK ON THE BUILDER LOGOS TO VISIT THEIR WEBSITE

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Preserving and enhancing Aurora’s natural spaces – which are “green by nature” - is paramount. But designing “greener” homes within that natural environment is also important and at Aurora Trails you will discover that perfect balance in every detail.

YOUR HE

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Evidence of this ambition can be found everywhere at Aurora Trails. Over 40% of the site will be set aside for public green space including parklands, environmental protection areas, storm water management ponds and linked green lands with an extensive trail system.

NOM I

They have joined with the city of Aurora in its initiative to create a healthy, vibrant and sustainable community by designing a neighbourhood that not only compliments the natural landscape but also endeavours to fill every need of its resident families.

’S C H OICE A W

VOTCEL I C FK HOE RRE US

Broker Marketing no Broker Marketing material

Tracking and Reporting AURORA TRAILS FINAL RELEASE HISTOGRAM Emailer – Community amenities redeployed

Media – Google PPC started

Media – Pattison Billboard started

23% open rate

NewinHomes.com started

April 8th

April 2nd

APRIL

April 16th

GO Station

May 4

Media – Homes Magazine May issue

Direct Mailer hits homes this week

Emailer – invite coming soon redeployed

May 5th May 7

Media –

May 9th

May 11

May 14

Emailer – Sneak Peek at site plan deployed 28.5% open rate

May 16

Website – Choose your lot today!

May 18

Emailer – sneak peek at site plan re-deployed

Emailer – invite to final release re-deployed

May 19

May 21

Emailer – invite to final release re-deployed

May 25

May 27

Emailer – Browse online now FINAL RELEASE WEEKEND Emailer – It’s today!

Signage – Final release now previewing

Website – Final release now previewing

June 5th

June 1st

Emailer – Parks redeployed

Media – The Era Banner

Directional a frames with balloons

JUNE

Media – National Post online to start

New Home Guide

50.9% open rate

Web/Emailer – It’s tomorrow!

Today’s New Homes

Media –

Website – RSVP today

April 29th

53% open rate

Emailer – invite to final release deployed

Today’s Homes and Condos

April 25th

Emailer – Parks deployed

Newmarket Era Banner th (May 14 )

Press Release deployed

Emailer – invite coming soon deployed 58.7% open rate

Media –

April 24th

Media –

New Home Guide

April 13th

(May 7 )

Media –

May 2

April 12th

Today’s New Homes

Media –

Roving A frames Begin

119% open rate

Media –

Emailer – community Amenities 57% open rate. Web – adding above to website

MAY

Emailer – Community amenities redeployed

M o n th ly

Media – The Era Banner

We b si te

June 8th

S ta ti st ic a

June 11th

Media – New Home Guide

May 28

Media – New Home Guide

l A n a ly si s

June 12th

June 27th

client: Au rora Trail Communit site: Auro y ra Trails url: aurora trails.com

onth: May

Emailer – This weekend + Mortgage info and APS Web – Final Release this weekend

S A TRAIL AURO R LIST STATUS th , 2015

FINAL RELEASE WEEKEND Emailer – It’s today! Website – Final release now previewing

th 13 th d 7 March e 6 an n u J : E DAT e ELEASE t releas FINAL R ing nex 4,862 c : n E u S o A n B TA r an r S IN DA istmas emaile or this emaile T LEAD f hr CURREN RSVD’d to C 60% open rate ple er 543 peo enjoyed an ov e w Note: h AN n Marc SITE PL alized i Design in f y e R b . o G an o t • T d n y co to se g of Ma • Fran eginnin b d e y – deplo of May elease ELEASE ed end th ase II R y h lo P p g e PRESS R in d ounc 8 6 & 7 – • Ann ed June e June deploy – l Releas a s s in e F c th • e suc l Releas pril 27 • Fina omes A h g n ti hit to begin th r now – AILER te is M g T e r C 20 E e – DIR March d e l releas ll a ta in s F • be in th ow – to gister N talled June 5 e R n be o o s S n i g d e e in E s b isting to s SIGNAG al Release Com eviewing – to e discu th Quantity of ex b o t – Pr th ybe) 7 . • Fin e Now ent (ma 6 and l Releas pointm ekend of June p A r • Fina u o e l Book y – for w • Fina onal a-‐frames ti c e ir • D ed confirm ow gister N oon Re S g E in IT S m Co WEB UNITY th : Final Release Site Plan COMM he t 19 t h a c r k a e • M th Sneak Pe : 1 y 1 ay • Ma st SVP Tod w y 21 th: R wse Online no • Ma o r eekend B w : is th y 25 • Ma st : Final Release w e 1 wing • Jun th : It’s tomorro w previe o n 6 e e s n a • Ju th al Rele e 7 : Fin • Jun ter Now on Regis o S g in com RS Release EMAILE rch 19th : Final ilders u b e h a t t • M nd : All abou il 2 • Apr

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