OUR PROVEN, 4-STEP PROCESS TO SUCCESSFUL BRANDING & MARKETING: RESEARCH
INSIGHT
The Numbers Tell a (Success) Story
The Leap from Information to Intelligence
It cannot be stated often enough that in today’s competitive marketplace, the only edge you have is knowledge. The more you know, the better informed you are, the higher success rate you experience. Before starting on any branding/marketing assignment, we at Ryan Design put on our research caps and collect, compile, and collate all the information we need to ensure the success of your project. This includes, but is not limited to:
It is one thing to acquire the knowledge; anyone can pay for and get the requisite information. But it’s a whole different ball game to interpret the knowledge and come to the right conclusions.
1. Identify your customer base Understand who your ideal customers are, their needs, wants, preferences, interests, income, occupation, lifestyle and more. By understanding early on who your ideal customer is, you will have a better understanding on how to target them, their likes and dislikes, spending habits, frustrations, concerns and more. 2. Identify competitors and gaps in the market This is key to understanding the current market factors and how they impact your business. Once you determine the positioning of competitors in the market, you can look for gaps to maximize potential revenue.
This is where insight plays a deep role. It’s a combination of many factors: intuition, experience, gut feel – call it what you will. At Ryan Design, we have loads of insight; in fact, a combined 70+ years of insight among our principals. We have seen the ups and downs, the highs and lows, the successes and the failures. We know what works and what doesn’t. That’s insight. We are game changers in real estate marketing for highrise and lowrise projects across the GTA. We made Impressions one of the most highly desired and sought-after communities in Kleinburg. We put the #1 in No.1 Yorkville. We made Whitby Meadows one of the most talked-about projects of 2017. How did we do this? By leveraging our experience and knowledge and tapping into our Insights.
STRATEGY
3. Develop a compelling value proposition
Harnessing the Big Idea
Develop a compelling value proposition based on your ideal/potential customer base. The value proposition is key to developing your market strategy and how you will create a customer base that has the potential to grow.
Once the knowledge has been collected and insights have been tapped, the real fun begins. What’s the one compelling, overriding thing we can say about the project that will get our customers all fired up and ready to buy? What’s the one Big Idea that we can hang our hat on? What’s the main hook that will draw in our customers? We have a methodology for it; we call it our GPP – Grand Project Plan.
10 R Y A N
D E S I G N
I N T E R N A T I O N A L
