Towns at Baker Hill by G. Ryan Design

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C O N T E N T S RISE 4-STEP PROCESS TO SUCCESSFUL BRANDING & MARKETING ...................................................... 4 PAYMENT SCHEME

MONTHLY RETAINER FEE

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WHO WE ARE ................................................................................................................................................. 13 OUR SERVICES .............................................................................................................................................. 14 OUR WORK FRENCHMANS BAY ............................................................................................................................ 16 SOUTH SIDE .......................................................................................................................................... 17 REAL TOWNS ........................................................................................................................................ 18 BOXGROVE VILLAGE ........................................................................................................................ 19 TRAFALGAR GREEN .......................................................................................................................... 20 HAMPTON ............................................................................................................................................... 2 1 IMPRESSIONS ....................................................................................................................................... 22 OAK PARK 2 ........................................................................................................................................... 23 VALLEYMEDE TOWERS .................................................................................................................... 24

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PROJECT LAUNCH – THE TOWNS AT BAKER HILL D e a r G a r y, Aaron & James,

Thank you for meeting with us and for the opportunity to present our estimate. We are excited at the prospect of working with you to launch and market your Stouffville project. At Ryan Design, there’s no such thing as a small or a large project. We consider every project to be equally important and special, and we bring all our agency’s formidable resources – both internal and external – to bear upon the ultimate success of each project. The principals – myself, Linda O’Connor and Kelly Ryan – will be deeply and personally involved and invested in every aspect of your project, and we would consider it an honour and privilege to work with you. Needless to say, our depth of experience and expertise in real estate branding and marketing has won prestigious awards for us on the one hand, and triumph in the marketplace for our esteemed clients. We look forward to adding you to our growing roster of successful and satisfied clients. Thank you once again for considering us.

Given the opportunity, let me assure you, we will pull out all the stops, burn the midnight oil, move heaven and earth to make sure your project is a resounding success. I look forward to receiving a positive response from you.

Yours truly, Ryan Design International

Gerard Ryan

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OUR PROVEN, 4-STEP PROCESS TO SUCCESSFUL BRANDING & MARKETING: RESEARCH

INSIGHT

The Numbers Tell a (Success) Story

the Leap from Information to Intelligencey

It cannot be stated often enough that in today’s competitive marketplace, the only

It is one thing to acquire the knowledge; anyone can pay for and get the requisite

edge you have is knowledge. The more you know, the better informed you are, the

information. But it’s a whole different ball game to interpret the knowledge and come

higher success rate you experience. Before starting on any branding/marketing

to the right conclusions.

assignment, we at Ryan Design put on our research caps and collect, compile, and collate all the information we need to ensure the success of your project. This includes, but is not limited to:

This is where Insight plays a deep role. It’s a combination of many factors: intuition, experience, gut feel – call it what you will. At Ryan Design, we have loads of Insight; in fact, a combined 70+ years of Insight

1. Identify your customer base

among our principals. We have seen the ups and downs, the highs and lows, the

Understand who your ideal customers are, their needs, wants, preferences, interests, income, occupation, lifestyle and more. By understanding early on who your ideal customer is, you will have a better understanding on how to target them, their likes and dislikes, spending habits, frustrations, concerns and more.

successes and the failures. We know what works and what doesn’t. That’s Insight. We are game changers in real estate marketing for highrise and lowrise projects across the GTA. We made Impressions one of the most highly desired and sought-after communities in Kleinburg. We put the #1 in No.1 Yorkville. We made Whitby Meadows

2. Identify competitors and gaps in the market

one of the most talked-about projects of 2017. How did we do this? By leveraging our

This is key to understanding the current market factors and how they impact your

experience and knowledge and tapping into our Insights.

business. Once you determine the positioning of competitors in the market, you can look for gaps to maximize potential revenue. 3. Develop a compelling value proposition Develop a compelling value proposition based on your ideal/potential customer base. The value proposition is key to developing your market strategy and how you will create a customer base that has the potential to grow.

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Reasearch

Insight

Strategy

Execution

STRATEGY Harnessing the Big Idea Once the knowledge has been collected and insights have been tapped, the real fun begins. What’s the one compelling, overriding thing we can say about the project that will get our customers all fired up and ready to buy?

• Work closely with the interior designer and architect to achieve the desired marketing theme for the presentation centre interior and exterior. • To provide Sales Office interior and exterior layout function. To ensure that your

What’s the one Big Idea that we can hang our hat on? What’s the main hook that

sales team is armed with all the tools they need to “sell”. This sales office plan will

will draw in our customers? We have a Methodology for it; we call it our GPP – Grand

detail how the traffic will flow through the Sales Office and indicate size, content

Project Plan.

and location of every display.

The GPP acts as our master blueprint, our creative springboard for all elements to ensure a powerful, unified, consistent branding front through the duration of the project. Key items produced as part of the GPP:

• Supply the interior designer with a detailed floor plan of the Sales Office. • Design the look of a typical sign to determine the size, shape, colour and how the logo will function with the sign design format.

• Project name suggestions.

• Produce design concepts for a brochure package including cover and insert pages. Produce a fully detailed mock-up for the client, detailed enough to be used to obtain

• Develop a logo concept based on the chosen name. • Develop a project colour scheme that will be used on the logo, Sales Office, brochure, signage advertisements and web design. • Produce finished artwork for the chosen logo concept in a digital format suitable for all marketing applications.

printing quotes. • Design concept for one web page, including registration database. • To obtain price quotes from suppliers in order to produce estimates for production of all of the marketing materials required.

• Produce stationery package.

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EXECUTION Success is in the Details You can do the best research; you can tap the most effective insights; you can get the ultimate genius idea; all of this is of no avail if there isn’t proper execution and follow-through. At Ryan Design we know that the chain of success is only as strong as its weakest link. That’s why, we make sure that every link of our process chain is strong, committed and detail-oriented. Our Account Management team is your ultimate go-to resource that will ensure the success of your project.

• We act as an extension of your marketing department, so you don’t need to worry about all the marketing details. • A project manager from the staff of G. Ryan Design Inc. will be assigned to your project to ensure production schedules are met. • Coordinating the production of marketing and advertising materials with in-house and outside suppliers and the various media outlets. (You know... juggling a hundred balls in the air in order to meet deadlines set well before anything is actually ready!)

ACCOUNT MANAGEMENT

• Emailing and making telephone calls daily. (The tying up of endless details to ensure

Our account management covers all tactile issues including:

the job is done right and only done once!!)

• Gerry Ryan and Linda O’Connor will personally lead your project with our team.

• On site visits to confirm measurements, meet with suppliers, client, etc.

• You will have 24/7 access to Gerry and Linda throughout the duration of your project.

• Confirmation of all technological requirements and specifications related to the

• Direct access to our account team, media team, web development team, signage and sales office team, designers, studio personnel, accounting, technologists, technology service personnel, installers, etc.

technology we suggest. • Obtaining an estimate for technology and related equipment and ensuring we provide a turnkey solution for all technology up to the opening of your project.

• To stay on top of your project on a daily basis and issue weekly status reports to ensure everyone on the team is in the loop.

• Enlisting any other expertise as required ensuring your project is launched successfully. • Preparation of a media plan to launch your project.

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• Sourcing appropriate media, contacting them, negotiations, meeting with them and consultation services around the best media to use.

PROJECT ITEMS Signage

• Organization and coordination of all media contracts up to launch.

• All project launch signage and sales office exterior

• To obtain detailed estimates including printing and sign quotes.

Renderings

• To be in constant contact with architects, renderers, model maker, printers and

• Direction and collaborate with interior designers and renderer for all renderings

other suppliers to ensure timely delivery. (Annoying but necessary!... the umpteen

Sales Office Interior

phone calls to the renderer, architect or to you to find out where those promised

• Layout for interior sales flow

and vital items actually are! To check printing proofs at midnight so the printing

• Displays

can be delivered on time, etc.)

Digital Technology

• To attend meetings with clients and suppliers to approve artwork, as required.

• Touch screen technology for sales office showcasing project floor plans, renderings, area, builders story etc.

• To prepare work back calendars. • To be on-call to answer questions at all times. (That’s right... the Saturday morning panic calls, the ‘Oh I just remembered can you...” calls, the URGENT calls, the early morning, late night calls...

Ad Campaign • Digital advertising program Media Planning • Source, plan, book and place ads

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Social Media

Broker Communications Program

• Provided for Facebook, Twitter and Instagram

• Online secure portal

Public Relations

Hotel/Tent Events

• Writing and distribution to all key real estate media

• Preview events, broker events, media events

Email Marketing

Tracking and Reporting

• Invitations, reminders, thank you, save the date, agent, prospect, etc.

• Emailer reports, web site activity reports, social media, digital marketing

Web Marketing

Print Production Services

• Pre-registration and full project web site

• Prepare final art for all merchandising materials required

• For you we will also include a corporate web site

• Conduct press approvals • Ensure proper fabrication of all materials produced

Printed Materials

• Source and provide Client with quotes

• Project brochure • Inserts • Drawing marketing floor plans • Providing legal doc floor plans

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O U R

F E E

AN ALL-INCLUSIVE MONTHLY RETAINER No more time wasted in approving endless estimates and processing numerous invoices. The benefit of an all-inclusive retainer is that you are billed one amount monthly for a period of 12 months. With any project, the startup for the project requires intense work and there are some months following when the work required is less. With an all-inclusive retainer you have predictable budgeting, control over your costs, and enormous time-savings, as you are not approving each task on an individual basis. Everything is taken care of once per month, eliminating all the extra work for both

Signage There are thousands of signage companies to choose from. Over our 35-year history, we have honed that list down to a handful that always deliver the quality and budget our clients demand. We will work with signage manufacturers to obtain estimates, detail the work and supervise the final product. You are billed direct for all signage. Printing We manager a roster of reliable printers who always deliver and provide a good price.

parties. When you work with us, we work on your behalf with a roster of outside suppliers. These are companies we have worked with for years, so you buy wholesale and based on the huge volume our company provides to them. You are also billed DIRECT by

Included in our services is liaising with the selected printer, obtaining stock samples, file transfer and printing proofs (often at odd hours of the night and weekends). All printing is billed direct.

them, which means no mark-up. These include: For all of these services, you pay one monthly pre-set fee and it doesnâ&#x20AC;&#x2122;t fluctuate. An all-inclusive retainer arrangement makes it easier for all parties because you receive

Renderings We will suggest a rendering company and we will work with them to ensure all renderings are perfect from a marketing perspective prior to you even seeing them. This saves you an incredible amount of time. All renderings are billed direct to you from the selected company.

one invoice every month vs. several; thereâ&#x20AC;&#x2122;s significant savings here; savings in terms of having someone match up estimates to invoices, processing time for each invoice and issuing cheques for each invoice. The all-inclusive retainer covers all the items listed in our Grand Project Plan and Account Management sections above. Basically, all work and services handled by G. Ryan Design in-house are covered by the retainer.

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RE TAINER AM OUNT - $8 ,000.00 pe r mo nt h fo r 9 mo nt hs

RETAINER DOES NOT INCLUDE THESE ITEMS: • Renderings are done and billed to you directly from the supplier we choose together. • Production of all Sales office displays is an outside cost. The actual “making” of the displays is done outside and billed to you as a separate item. • Signage manufacturing. We design your signage and then discuss a production and install company. This supplier will estimate to you and bill you directly. • Brochure printing. The actual printing of your brochure and other materials is done by a printer that we select together. The printer will estimate and bill you directly. We supervise the entire process and we handle proofing all press issues and press

• Hardware costs including touch screens, video walls, iPads, all brackets and materials for installation of such items as well as installation costs. We have suppliers that provide turnkey purchase and install of all hardware and they will estimate and bill you direct. • Special software purchased on your behalf for remote access to update the touch screens. We would discuss any special requirements with you and provide costing. • Media costs. Each media outlet would require a credit application from you. This is confidential between the media outlet and you. Each media outlet will bill you directly. • Couriers etc.…. We provide you with a monthly courier bill if couriers are used for

proofs. • Website hosting. You might have a hosting company already. If you don’t we would

your account. • Client alterations to items over and above the number specified above. If changes

be happy to suggest one and that company will bill you direct. • Social Media programs. We can assist with Social Media and this would be estimated

become extensive, we will let you know that a separate bill will be prepared. • Original Photography and/or stock images will be charged extra. Prior to purchasing

and billed to you separately.

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any photography of images for you, we will provide an estimate and this amount will be billed over and above the retainer.

ADDITIONAL ITEMS REQUIRED FROM OUTSIDE SUPPLIERS: The items listed below should be included in your budget. The prices supplied are

• Video Production. We can provide a couple of video production companies for your

based on the requirement of projects similar to yours. Any item that is produced by

project and this would be estimated and billed separate. Our involvement with the

an outside supplier (like scale model, rendering, printing, etc.) would be billed to you

video art direction, story board, etc. would also be estimated and billed separate.

by the supplier at our wholesale cost.

• Virtual Tours, usually handled by your rendering company are also billed to you directly and separate from our retainer.

• Architecture scale model: TBD • Brochure printing $9,185.00, cost based on similar projects we have done recently

Also excludes items manufactured outside of Ryan Design International and materials purchased from outside suppliers. Anything purchased on your behalf will be billed direct by the supplier. All outside costs will be charged to you at our cost. Items not produced by us including renderings, videos, signage manufacturing, producing sales offices displays, brochure printing, etc. are all billed to you direct from each supplier and they are not covered within the retainer. Also, when you purchase services from our outside suppliers, you pay wholesale costs. There is no mark-up on these items and you are billed direct. See list below (costs are rough estimates only.)

• Exterior Renderings $3,500.00 - $4,000.00 • Virtual Walk Through - $18,000-$25,000 • Other renderings $3,000.00 - $3,500.00 • 2D landscape site plan rendering • Interior suite renderings would be taken from virtual walk through • Hardware for sales office touchscreen, video wall, etc. - TBD

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ADDITIONAL NOTES TO OUR FEES: • Approved couriers will be billed monthly to the Client (courier back up with description of contents will be provided by Ryan Design and sent to Client). • Approved collateral (external) purchases, such as renderings, illustrations, stock photography, printing and signage will be billed at the net costs to the client directly • Ad publications will be planned, placed, coordinated and purchased by Ryan Design and billed by the publication to the Client • Travel to onsite meetings is included in marketing fee for duration of the project • Retainer fee is due on the first day of each month. We pre-bill 2 months as a deposit on account • If the project launch is delayed beyond three months of the signing of this contract, extra charges may apply • This contract is valid for one sales office, a brochure, a website, etc. relating to the project detailed

A depo s i t of $15,000.00 Will need to be appl i e d to t hi s pro j e c t fo r o u t-o f -pocket expenses that may be i nc ur re d dur i ng t he pro j e c t .

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W H O

W E

A R E

Over the past three decades, Ryan Design International has emerged as a true leader and innovator in the field of real estate marketing, advertising, graphic and environmental design as well as cutting-edge web marketing. Since its founding in 1977 the company has grown to be a full-service advertising agency, playing an instrumental role in the successful launching and on-going marketing of many international real estate projects. In addition to residential communities, the firm has branded and promoted a succession of high profile condominium, retirement and resort developments throughout Canada, the United States, Europe, the Caribbean, Dubai, Kazakhstan, Costa Rica, Turks & Caicos, Russia, Myanmar, and the Ukraine. From marketing complete towns and master-planned developments to small in-fill projects, Ryan Design International has the breadth of experience and depth of talent to create a community with real character and presence in the marketplace.

C L I C K H E R E T O P L AY V I D E O

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W E

A R E

F U L L

S E R V I C E

WE ARE DIGITAL

WE ARE BRANDING

Ryan Design International offers each client engaging solutions and versatile platforms.

With over 30 years of experience, Ryan Design International uses a combination of

Through our digital outreach, we offer unique and innovative online digital services.

time-tested practices and leading industry tools to develop unique and distinctive

We strive to stay ahead of the curve, and here at Ryan Design International, we work

brands. Our talented team is able to sift through the competitive landscape to provide

meticulously to advance your digital footprint in the ever-changing cyberspace.

clear direction, exclusive insights and most importantly results.

Getting a true return on your investment is of the utmost importance to us, and this is evident in everything we do. We are the largest digital advertising company in the real estate industry.

Ryan Design International has spent years helping clients define their image. Our in-house Branding services include: • Name Creation

Our in-house Digital Advertising/Marketing services include:

• Brand Strategy

• Social Media Management

• Brand Positioning

• Social Strategy Development

• Brand Identitys

• Website Design, SEO, SEM & Analytics • Display Ad, PPC & AdWords Campaigns

• Ad campaigns (includes, but not limited to, social media, brochures, displays, billboards and handouts)

• Digital Advertisement for Facebook, Instagram, YouTube, Linkedin & Twitter

• Logo design

• Database Management • E-mail Marketing • Content Development • Budgeting & Reporting

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