Ryan Design Overview Proposal

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WE ARE R Y A N

D E S I G N

I N T E R N A T I O N A L


VISIT OUR WEBSITE


WHO WE ARE At Ryan Design, there’s no such thing as a small or a large project. We consider every project to be equally important and special, and we bring all our agency’s formidable resources – both internal and external – to bear upon the ultimate success of each project, will be deeply and personally involved and invested in every aspect of your project, and we would consider it an honour and privilege to work with you. Needless to say, our depth of experience and expertise in real estate branding and marketing has won prestigious awards for us on the one hand, and triumph in the marketplace for our esteemed clients. We look forward to adding you to our growing roster of successful and satisfied clients. Thank you once again for considering us. Given the opportunity, let me assure you, we will pull out all the stops, burn the midnight oil, move heaven and earth to make sure your project is a resounding success.


WE ARE FULL SERVICE


WE ARE DIGITAL WE ARE BRANDING WE ARE STRATEGY WE ARE VISION


WE ARE DIGITAL


To sell any product, especially one as significant as a condo or a new home, requires that we positively influence consumer behaviour. To do this, we must reach the consumer where they are, and in today’s world, that means creatively and effectively using digital and social media – Facebook, Google, Twitter, Instagram, TikTok and Snapchat. Digital media allows you to micro-target your audience. Content can be segmented by geotargeting location, age, gender, language, interests and more, which will ensure you get the biggest bang for your advertising buck. At Ryan Design, we are the leaders in Digital Advertising – the new and most cost-effective way to target and influence your customers. Among the tools we offer: Google Adwords Google Mobile Adwords PPC (Pay Per Click) Google Remarketing Google Display Network Social Media Management Facebook Advertising TikTok Advertising Data Collection & Analytics

WE ARE DIGITAL

Website Design & Development, SEO Analytics WE ARE BRANDING E-Blasts & E-Relationship Campaignss Experiential Marketing WE ARE STRATEGY WE ARE VISION


WE ARE ARE WE BRANDING DIGITAL


With over 30 years of experience, Ryan Design International uses a combination of time-tested practices and leading industry tools to develop unique and distinctive brands. Our talented team is able to sift through the competitive landscape to provide clear direction, exclusive insights and most importantly results Our Strategic Services include: Brand Strategy Development In-depth Research & Competitive Audits Market Research & Analysis Developing a USP (Unique Selling Proposition) Advertising Strategy Print Media Strategy Complete Account Management Positioning line/tagline Budgeting & Reporting HubSpot certified

WE ARE DIGITAL

WE ARE DIGITAL

WE ARE BRANDING

WE ARE BRANDING

WE ARE STRATEGY

WE ARE STRATEGY

WE ARE VISION

WE ARE VISION


WE ARE STRATEGY


Advertising has evolved from the days of simply adding a logo to a picture and expecting the product to sell. Today’s consumer is savvy and sophisticated and has infinite options in a very competitive market. And so, you need a precise, well-thought out strategy that takes into account various factors: the market, the competition, the customer, the product, pricing, media and so much more. With the right strategy comes the right messaging, right targeting and right allocation of your marketing budget. At Ryan Design, we have experienced strategists who know the real estate market like nobody else. Our unique insights and experience allow us to give you the right strategy with pinpoint precision. Our Strategic Services include: Brand Strategy Development Market Research & Analysis Developing a USP (Unique Selling Proposition) Advertising Strategy Print Media Strategy Digital/Online Media Strategy

WE ARE DIGITAL

Account Management Positioning line/tagline

WE ARE BRANDING WE ARE STRATEGY WE ARE VISION


WE ARE VISION


Our vision, for each of our clients, is to expertly connect their brand to their audience. At Ryan Design International, we utilize all marketing platforms to create a distinctive brand for your company/project. We pride ourselves on successfully creating a vision for each of our clients and we have the results and awards to prove it. With each project, we offer a complete package of services to establish and manage your brand. These services include, but are not limited to: Design Sales Office Presentation Centres Strategic Media Planning & Buying Launch Campaigns Commercial Video Multimedia Advertisements Video Concept Creation Special Events Management

WE ARE DIGITAL WE ARE BRANDING WE ARE STRATEGY WE ARE VISION


WHAT’S HOT? R Y A N

D E S I G N

I N T E R N A T I O N A L


VIRTUAL DÉCOR SELECTION

VIRTUAL SALES OFFICE

COMMUNITY VIDEOS

VIRTUAL SALES WEBINAR


VIRTUAL DÉCOR SELECTION


Innovative and invaluable, this Design Selection Catalogue is a game-changer for your home buyers and your design team. In just five easy steps, your customers can design their dream home and come into their design appointments better prepared to make decisions. Before you schedule their meeting to select their finishes with your design team, send your buyers a completely customizable online Design Selection Catalogue. They browse standard and upgrade finishes, make a wish list and with the click of a button, send it to their design consultant. Simple and efficient – and fun too! Customize your online Design Selection Catalogue with your standard and upgrade finishes, offer an exceptional level of customer service and help your homebuyers prepare to meet with your design team. This program is ideal for:

• Low Rise • High Rise • Purchasers • Design Consultants


VIRTUAL DESIGN SELECTION CATALOGUE

VIEW DEMONSTRATION


DESIGN A DREAM HOME IN JUST 5 EASY STEPS STEP 1 The sales team sends the link to purchasers

STEP 2 Purchasers click the button to enter the online system

STEP 3 Purchasers login with info specific to their lot and community

STEP 4 Purchasers browse through selections and add as many items as they like to their wish list

STEP 5 Submit wish list. This allows for purchasers to save a pdf for their copy and send it to their design consultant

SEE HOW IT WORKS


DESIGN SELECTION PORTAL A simple web site featuring colour selections + upgrades. This turnkey system is the most cost effective colour selecton program ideal for condos & townhome projects. This is a web based program that works on desktop and mobile.



DIGITAL LEADERS Recognized by TikTok as BEST in Canada Google Partner HubSpot Certified Team Digital Results Report |

CLICK TO VIEW

BEST IN CANADA Tik-Tok congratulates Ryan Design for top best-performing action ads in Canada.

eQ HOMES THE SPENCER

4 GREAT BUILDERS OAKRIDGE MEADOWS

PARADISE DEVELOPMENTS AURORA TRAILS


RECENT DIGITAL MEDIA PARADISE DEVELOPMENTS - BEECHWOOD

ROYAL PINE - CLAIRVILLE

PARADISE DEVELOPMENTS - HIGH POINT

SOLMAR DEVELOPMENT - BRISTOL PLACE

OPUS HOMES - GO TOWNS

eQ HOMES - PROVENCE

SOLMAR DEVELOPMENT - ERIN GLEN

PARADISE DEVELOPMENTS - AURORA TRAILS

PARADISE DEVELOPMENTS - AURORA TRAILS


DIGITAL OUR MARKETING WORK

Ryan Design has implemented over 10,000 ads and helped builders reach their potential customers and find potential purchases. Our digital team is highly skilled in lead generation and has a successful experience in managing budgets from $5,000 - $10M.

OUR WORK

Our Our layouts layouts range range from from looks looks that that encompass encompass the the more more imagery, imagery, to to abstract abstract high-design high-design looks looks that that captivate captivate aud au reputation reputation to to speak speak for for itself, itself, this this shows shows your your audience audience tt promoting promoting your your visibility visibility in in your your industry. industry.


modern, modern, editorial editorial client client that that is is focused focused on on stunning stunning udiences diences & & promote promote sales. sales. Cohesive Cohesive feeds feeds allow allow your your that that you you are are aa brand brand that that cares cares about about consistency consistency while while

Ryan Design is a proud partner with Google.


SOCIAL MEDIA

INTRODUCTION Social Media Marketing allows your business to reach your targeted demographic seamlessly, strategically, & personally. Today, SMM is one of the most highly profitable forms of targeted marketing available to businesses of any size. Being comprised of two parts, Organic & Paid, your are able to fully customize your reach based on budget, sales goals, & engagement. At Ryan Design, we take your standard Instagram page & turn it into a desirable, sought after & cohesive feed that unleashes your brands full potential to your audience. Our precise copy writing & targeting coupled with always on-trend design speaks for itself. See more at ryan-design.com



BRONTE



PARADISE DEVELOPMENTS



MONZA CONDO



KAZMIR CONDOS



DELLRAY GROUP



OUR CL


LIENTS

R Y A N

D E S I G N

I N T E R N A T I O N A L


OUR AWARDS Ryan Design International has earned international recognition, and received numerous SAM Awards for advertising design excellence, in competitions on a national, provincial and local level.



ryan-design.com 100 Sunrise Ave, Suite 111 Toronto, Ont M4A 1B3 tel: (416) 868-6500


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