wings + horns
promotional plan.
Jordan White Alicia Pampano Ryan Williams Shadrick Stephanie Reid
•
Started in 2004 •
Heavily influenced by the craftsmansh ip of Japan
•
Inspired by Canadian landscape and heritage
•
Utilitarian , minimal, understated attire that utilizes a muted palette
Craig Atkinson: • President and Owner of CYC Design Brian Mendoza: • First head designer for wings + horns, inspired by classic vintage workwear and Canadiana Davidson Manaloto: • Current head designer who has incorporated more Japanese influences and provided more contemporary
Eddie
Secondary
Primary
Product(s)
Price
Place/Distribution
Promotion(s)
Promotional Objective To go above and beyond the needs of Eddie Stated needs: expand his dope wardrobe Real needs: expects value for his dollar Unstated needs: great customer service Delight needs: donating to charity while looking cool Secret needs: maintenance of his cool reputation by wearing exclusive, rare, trendy pieces without looking like he’s trying too hard
Davidson Manaloto
Holt Renfrew Flagship: Toronto 02/06/14
wings + horns
Meet wings+ horns designer
wings + horns
2nd Floor events: 461 King St W Friday 7-11 Opening night event Saturday 4-8 Sunday 12-4 Open bar Friday 7-11 Overall cost : 10,500 (quoted from phone conversation) 2ndfloorevents.com
The wings + horns lookbook
We will be printing a 13 page look book containing styles from the current season. A 13 page photo book will cost approximately 19.50 per booklet. We will be printing 180 booklets, 150 of which will be given out on opening night; the rest will be distributed in press kits and at the pop up shop.
http://photobook.staplescopyandprint.ca/pixami/home3/CreateProduct.jsp?
We will be purchasing 5000 impressions for the Top Banner, to run two weeks before our event. http://www.blogto.com/ blogto-mediakit.pdf
DJ’s for the opening night of our Pop up shop http://itzsoweezee.com/
Noka Japanese Catering Hiring: 3 chefs & 5 servers for 5 hours
http://www.nokatoronto.com/catering
A budget of $1000 will be allocated to social media pay per click advertising. This advertising was chosen to be utilized as it is a way we can advertise to our target market directly.
wings + horns
12�
36�
This is our signage for inside & outside of the pop up shop.
http://www.mrprinter.ca/index_banners_13o
* Assuming keystone markup for cost of producing a blanket
http://shop.reigningchamp.co m/collections/accessories/pr oducts/blanket-black
wings + horns 10th Anniversary Blanket
wings + horns
10
Event List
Press Kits (Including Invitations to Meet the Designer + Pop Up Show Event) GQ (Editors, Head Stylist, Fashion Journalists) Complex (Editors, Fashion Journalists) Hype Beast (Editors, Fashion Journalists) Sharp (Editors, Head Stylist, Fashion Journalists) TSB (Blogger: www.tsbmen.com) Tommy Ton (Blogger: www.tommyton.tumblr.com) Jay Strut (Blogger: www.jaystrut.com)
Invitations to Meet the Designer + Pop Up Shop Event Current Buyers (All Toronto Based) Nomad Holt Renfrew Jonathan and Olivia The Blu Concept Uncle Otis
Prospective Buyers (All Toronto Based) Sydney’s Harry Rosen Lost and Found Working Title Community 54 Clocks and Howl Serpentine Contraband Got Style The Future of Frances Watson Lavish and Squalor
Overview of Promotional Budget
wings + SEEKING: hornsVOLUNTEERS
wings + horns is looking for enthusiastic volunteers to aid in the preparation of our pop up shop! Preference will be given to current fashion students. Please send your resume and cover letter to popupshop@wingshorns.ca . You must be available February 7, 4pm-12am and
We will be purchasing 500 5.5x8.5�/4x11� flyers to promote our pop up shop/meet the designer event for $137. These flyers will be placed around the city and in the boutiques which currently carry wings + horns.
http://blitzprinthou se.com/promotionalcards
*Purchasing 3 clothing racks
http://www.ikea.com/ca/en/catalog/ products/40099792/
* Purchasing a total of 30 hangers
http://www.ikea.com/ca/en/c atalog/products/20219719/