PROJECT 2 Ryanne Frazier Advertisements FASM 210 Professor Betancur
Purpose
The purpose of creating a Fashion Photo Composite Advertisement is so that it can be used as a marketing collateral. Industries use programs like Photoshop and Illustrator to design these collaterals as marketing communication techniques. This fashion photo composite assignment has taught me how to design promotional marketing with the materials and programs that I have learned. The techniques will benefit my future progress in design through developing important marketing materials such as printed portfolios, on-line portfolio’s, and much more. For this project I decided to do a collaboration with my friend Grace . She is an industrial designer who designed and produced two bags intended for the fashion brand “Bernhard Wilhelm�. I wanted to implement the aesthetic of the brand as well as her design inspiration into the advertising composite.
Company Ideas
Fashion Ad Inspiration
Bernhard Willhelm
Bernhard himself was born in Ulm, South of Germany in November 1972. He received his diploma in Fashion Design with honors in July 1998 at the Royal Academy of Fine Arts in Antwerp. Right after leaving college he founded a company together with Jutta Kraus to launch his first women’s collection which was shown at Paris Fashion Week in March 1999. He designed his first menswear outfits in October 2000. The brand “Bernhard Willhelm” is Dionysian. There is no gender in his clothes, just the pleasure principle, with the ability to reflect Willhelm’s idea of fashion....
“Freedom to experiment, to explore fashion, sexuality, art, film, video, tableaux vivants....” The notion of shameless performance appeals to him. The art world drives his skewed humor and makes his work memorable. His brand has now become an art form that is not only on the runways, but also displayed in museums around the world. His brand turned away from the conventions of the fashion industry and made a name for itself in the art world.
Bernhard Willhelm x Grace Brese
Design Inspiration
Final Product
https://instagram.com/p/znqAdtqgqd/?taken-by=gra.bre
Photo Shoot Location
Advertisement Idea’s
Font Experimentation
Final Advertisements
A Special Thank You To Grace Brese https://twitter.com/gracebevv https://instagram.com/gra.bre/
Ryanne Frazier
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Professor Betancur
FASM 210