Ryan Raphael - Portfolio by Ryan Raphael

A.C.T. 1 The Glass Menagerie p. 4–7

2 Bring Us Home Challenge 8

3 Conservatory Posters 10

4 Sueño Promos 12

The Bold Italic 5 Cheap Rent Maps of SF 16

6 Coffee Taste Test 18

7 Fancy Lady Hair 20

8 Beer Taste Test 22

Identity Design 9 Epic Forms 26–29

10 Haku Taku 30–33

11 Logos 34

12 37

/ Personal Work

A.C.T. American Conservatory Theater is one of San Franciscoâ&#x20AC;&#x2122;s most prolific cultural institutions, providing live theater to San Franciscans for decades as well as offering education to generations of promising actors. Each season offers a mixture of theater classics and contemporary playwriting. My work as a junior designer and fellow at American Conservatory Theater involved the design of a variety of printed material ranging from posters, brochures, and newspaper ads.

/ THE GLASS MENAGERIE

AMERICAN CONSERVATORY THEATER Through A.C.T.’s fellowship program, I got to collaborate with fellows from different departments on a production of Tennessee William’s The Glass Menagerie. The director asked me to depart from the play’s obvious imagery—crystal animals, usually—and reach for a solution that focused on the theme he wanted to emphasize: memory. The identity of the production uses photography to depict the scattered remnants of the character’s memories. I took advantage of our limited budget by shooting at night to allow for dark, high-contrast images to show dramatically even though a photocopy process. The blue paper is a subtle nod to the “blue roses” after which the character Laura is nicknamed.

/ BRING US HOME CHALLENGE

AMERICAN CONSERVATORY THEATER The “Bring Us Home Challenge” asks donors to contribute to A.C.T. at the end of the fiscal year. The campaign’s “returning home” theme contrasts the previous season’s plays, which had more exotic settings than usual. The illustrations of A.C.T.’s two theaters amongst other San Francisco landmarks connect the company to the larger community.

/ CONSERVATORY POSTERS

AMERICAN CONSERVATORY THEATER

STAYING WILD The A.C.T. YOUNG CONSERVATORY performs

WORLD PREMIERE

MUSIC AND LYRICS BY CREIGHTON IRONS BOOK AND ADDITIONAL LYRICS BY JANET ALLARD MUSICAL DIRECTOR ROBERT K. RUTT CHOREOGRAPHER CHRISTINE MATTISON DIRECTED BY DOMENIQUE LOZANO AND CRAIG SLAIGHT Eight teenagers embark on a journey of survival and self-discovery when their guide mysteriously disappears on an outdoor wilderness adventure.

Directed by Nick Gabriel Musical Direction by Robert Rutt

a musi

cal rev ue

A lively, satirical cabaret, featuring stirring songs from your favorite musicals including Barnum, Damn Yankees, Big River, and Ragtime.

ACT-SF.ORG/YCSHOWS 415.749.2309 415.749.2228 | | CALL 415.439.2309 GROUPS OF 10+,

MADE POSSIBLE BY GENEROUS GRANTS FROM THE BERNARD OSHER FOUNDATION, THE CRESCENT PORTER HALE FOUNDATION, AND DONORS TO A.C.T.’S SEASON GALA. MADE POSSIBLE BY GENEROUS GRANTS FROM THE BERNARD OSHER FOUNDATION, THE CRESCENT PORTER HALE FOUNDATION, AND DONORS TO A.C.T.’S SEASON GALA.

MAY 29–JUNE OCTOBER 1-6 7

THE THE THEATER THEATER AT AT THE THE CHILDREN’S CHILDREN’S CREATIVITY CREATIVITY MUSEUM MUSEUM 221 221 4TH 4TH STREET, STREET, SAN SAN FRANCISCO FRANCISCO

DEC 11-14 THE GARRET 415 GEARY STREET, SAN FRANCISCO

THE A.C.T. MASTER of FINE ARTS PROGRAM

performs

An Exploration of The Oedipus Plays

Adapted & Directed by Jon Tracy

415.439.2309.

MAR 12 15

Made possible by a generous grant from The Bernard Osher Foundation. Additional support provided by donors to A.C.T.â&#x20AC;&#x2122;s season gala.

/ SUEÑO PROMOS

AMERICAN CONSERVATORY THEATER To promote the MFA performance of Pedro Calderon de la Barca’s Spanish drama Sueño, I created a colorful flyer series to post around downtown San Francisco. To entice potential attendees, I brought the play’s deeper questions to light through bold, colorful typography set against collages collected from old books.

The Bold Italic The Bold Italic is an SF-based online magazine and event promoter that celebrates life in the Bay Area. Articles use local talent to individually design, illustrate, and provide photography for each story. It is read by a young demographic across the East Bay and San Francisco who appreciates the siteâ&#x20AC;&#x2122;s commitment to colorful, visual storytelling. As their design intern, I was responsible for a number of article layouts, HTML, illustration, type treatments, and event branding. Each project was its own challenge and I was allowed to use my own ideas to breathe life into topics ranging from the rising cost of housing to wacky hairdos.

/ CHEAP RENT MAPS OF SF

THE BOLD ITALIC Amidst a worsening housing crisis, the hunt for housing in San Francisco has become a nightmare. With the help of Zumper, The Bold Italic reveals where cheaper rent “cold pockets” are (in the more expensive areas.) A series of maps dispay these areas, alongside the pros and cons of each neighborhood and a running comparison of prices. I illustrated its main image, laid each section out, indicated the “pockets” and set a running comparison of its average price across the top.

/ COFFEE TASTE TEST

THE BOLD ITALIC In celebration of San Francisco’s well-known coffee snobbery, The Bold Italic asked random Bay Area residents (myself included) to see if the artisinal blends could defeat the nationwide brands in a blind taste test. The layout combines photoessay layouts and tabular data to tell a story about the suprising reality behind the some San Franciscan’s palette for coffee.

/ FANCY LADY HAIR

THE BOLD ITALIC In collaboration with Salon Miel, The Bold Italic found willing male participants for a gender-bending humor piece that gave them fabulous women’s hairdos. Each photo layout incorporates a before and profile views of the models (and their appropriate facial expressions.) The piece was a hit, and remains one of the site’s most “liked” and retweeted stories since its creation.

/ BEER TASTE TEST

THE BOLD ITALIC During my internship, I had another chance to design a “taste test” article. Unlike the coffee taste test, this article divided the beers are put into teams: East Bay, SF, and North Bay. Reacting to commenter’s requests from the last taste test, I included visible statistics that show what individual votes each beer received. For its intro images, I employed GIF animation and labels I cut and placed onto individual bottles.

When the title image is clicked on, an animation starts that fades in a rush of foam atop the beer bottles.

Identity Design As I progress as I designer, I find myself hungry for more work in identity design. I enjoy creating of mediums in a system that is both unified and surprising. I have sought out freelance identity work whenever I can, and hope to continually discover more clients and their unique branding challenges.

/ EPIC FORMS CLOTHING

IDENTITY This new clothing startup’s founder asked me to create the logo and identity for his new brand of women’s fitness apparel. The brand identity departs from competing products through a gray palette and visual language that appeals to women whose fitness lifestyle is based on a commitment to athletic achievement instead of a casual interest in fitness.

TYPOGRAPHY

Ideal Sans BODY TYPEFACE

VITESSE SANS DISPLAY & SUBHEAD TYPEFACE Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 #&+?

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 #&+?

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo tPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 #&+?

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 #&+?

LOGO CONSTRUCTION

PRIMARY GRAYS

Tint 15%

Tint 45%

Tint 100% FORMULA

C M Y K 30

20 15 15 85

R 59 G 60 B 61

/ HAKU TAKU HEALING

IDENTITY A soon-to-be graduate of a Traditional Chinese Medicine program ready to set up his practice approached me about creating an identity for his new clinic. He asked that his branding to reflect the centuries-old history of acupuncture without seeming exotic. Haku Taku’s identity is inspired by the old charts designed by TCM scholars’ oldest texts—filled with interesting tables and maps of the body. A dot motif inspired by acupressure points symbolizes the interconnected functions of both mind and body.

TYPOGRAPHY

Calluna TYPEFACE 2

Whitney TYPEFACE 1 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 #&+?

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 #&+?

BRAND COLORS

ELEMENTS AND LOGO VARIATIONS RED FORMULA

C M Y K

0 78 69 0

R 241 G 95 B 81

ICONS

BLUE FORMULA

C 88 M 74 Y 31 K 16

R 52 G 73 B 116

GUA SHA

CUPPING

DIETARY CONSULTATION

QIGONG

ACUPUNCTURE

AURICULAR

/ LOGOS

IDENTITY

Personal Work A variety of personal explorations in illustration and silkscreen techniques.

Thank you!