Ryan Richard Richey resume
&
portfolio
index L etter o f In teres t D es i g n Ph i l o s o ph y Iden ti ty & Bran d D evel o p me nt L o g o D es i g n Web D es i g n A dverti s i n g D es i g n Co n c e p ts Creati ve D i recti o n Res u m e
letter of interest Ever since my days as an art student at Wayland Baptist University I thought that being a college professor would be a “pretty cool gig,” but being a young undergraduate student the thought of graduate school seemed so far out of reach, thus teaching at the college level was as well but, I find myself here again. Now having completed my MFA and having the experience of working in the “real world” as a Creative Director I feel I have useful and valuable information for students desiring to enter the graphics and media design world. I cannot express how exciting it is for my family and I to be facing this new chapter in our lives. We eagerly await God’s move to open the door for us to rejoin our Wayland family but this time as part of the faculty. It has been my goal for some time to work at Wayland Baptist University and teach graphic arts with a Biblical world view. It excites me to see so many Churches and Christian universities welcome the graphic arts as a means of communicating the Gospel. I would love the opportunity of joining the faculty at Wayland Baptist University as the new professor of Graphic Design. I look forward to helping build a successful, flourishing program to add to an already great institution.
Design Philosophy We are a visual people. Everyday we encounter companies using media and graphic design to compete for that split second of our time where they try to convince us to buy into their product, ideals or lifestyle. We have become so accustomed to being informed visually and drawing conclusions through the media we are inundated with, it only makes sense that creative media designers, artist and creative directors continue to look for new creative ways to communicate to their audience without drowning in the vast sea of flashy, eye candy of today’s design world. My approach to design has definitely changed as I have matured as a designer. Once falling victim to trends and swayed by popular influence I now only look to trends and influences to get a sense of where design is headed and take cues from them instead of falling victim to reproduction that gets lost in the crowd. My philosophy is: Keep it simple. Keep it clean. Make it work.
The demand for well thought out designs has never been so high. From print publishing and package design to website interfaces, clients expect and demand that their company’s branding will help move their product and elevate their company’s status. It is up to me as a designer to not use my ability to think in terms of aesthetics but also to think of the needs and problems that need to be solved. No longer am I just a designer but a problem solver. As a designer, my goal is not to wow people with amazing talent, skills or techniques, but to communicate in a creative, simple and effective way. In my opinion, there is much to be said in favor of simplicity. Simplicity in design, and simplicity of life. So many times we over stimulate our lives with unnecessary distractions, and the same is true about us designers. Although I have degrees that say I’ve completed my education, I will forever be a student of great design, always looking, always studying, always learning.
identity & Brand Development Branding and Identity are massive buzz words in the business world these days, but they are often misused. As a designer it is my goal to identify what a client is really looking for. Many times a client will ask for a brand and what they mean is a logo or they will ask for an new identity and what they are looking for is a complete rebranding of their company. The way I can describe the differences between a logo, brand, and identity is simple. Think of a Logo as a photo of your best friend. You are able to know who they are by their mug shot. That is what a logo does for a company. The Brand of a company is like the personality of your best friend. You can recognize your friend by a photo but it is the experiences you share that build the true knowledge of WHO they are. That is what a brand does; it the gut feeling someone has about a company based on experience. The Identity of a company basically refers to all the tangible and visual things that customers identify with. In reference to your best friend, it would be their style of dress, music they like, or even thing or phrases they say.
To the right is a sample of an Identity design spurred by the rebranding of Fair Haven Baptist Church in Shelbyville, TN.
Rebranding & Identity design for Fair Haven Baptist Church Shelbyville, TN
Rebranding & Identity design for Stepstones Ministry International Center, TX
Branding Branding is so much more than creating a logo, website, and business cards. Branding is a painstaking process that involves market research, evaluating the competitive lanscape, honest analysis of the company’s strengths, weaknesses, oportunities and threats (SWOT) and many, many hours of creative development.
To the left is a very small sample the design collateral created during a complete branding project for Stepstones Ministry International whose base of operations is located Center, TX.
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logo design Logo design is one of the most important and one of the most requested projects. It is a companies first chance to make a lasting impression on the consumer. So much about a company or organization can be communicated in such a short amount of time.
To the left is a handful of logos I have created within the last year.
WEb design Quality Web Design is so important with more and more consumers spending more and more time online and spending more and more money online. Web Design has come along way in the last ten years and it exciting to see the creativity in utilizing new and emerging technology. I am not a web developer, only a designer. I leave the code to the experts and stick to the aesthetics and user experience. Web design is quickly becoming the most requested design project.
To the right are my two favorite web designs I have created in the last year. The first was for Fair Haven Baptist Church and the second was for Stepstones Ministry International.
Advertising Design Concepts Advertising is challenging and even grueling at times but so rewarding with you hit the bulls eyes with a spot on campaign. Matching up message, image, voice and response is something that helps me stretch my creative muscles and helps me to stay sharp.
To the left is an advertising concept design for CrossFit.
(Concept Only)
Creative Direction Creative direction of a project is so much more than creating graphics, ads or even video commercials. Being the CD means visualizing end product managing not only to production of the piece and the people involved but also maintaining focus on the end product and feel and voice of the project. It is very easy for a project to evolve in mid production and lose its original intended impact on the audience. It was my job to originate the Journey Campaign and to oversee the production of every piece in the campaign. To view the video visit: http://vimeo.com/66376376
To the left are screen shots from the Journey campaign keystone video I created and served as the Creative Director for Cobb Cycling.
Education Full Sail University | Winter Park, FL Masters of Fine Art, Media Design Wayland Baptist University | Plainview, TX Bachelor of Arts, Studio Art Apple Certified Pro Level 1 Final Cut Pro 6
Skills Project & Creative Direction Ability to lead and manage a wide variety of design and development projects in team and independent situations Design From furniture to websites to business cards, I’m a student of good design. I like things that work well and look great and do my best to implement what I learn in my designs. Creative Thinking I never stop thinking about how things work and how they could be better. Never stop thinking, never stop learning.
Experience Creative Director | Cobb Cycling, 2013 As the creative director at a global company I was responsible for the brand management, campaign development and product design. Freelance Designer | Richey Creative, 2005-13 Previously under the name Richey Design Co. I was responsible for a wide variety of creative art and design projects from large outdoor murals and custom painting to set design and interior environmental design to graphic and web design. Electronic Media / Journalism | Community Christian School, 2009-10 During my stay at CCS I established an electronic media course that taught the principles of design and their application to a wide array of electronic media outlets. I also introduced and directed the concept of online journalism. By bringing the school news online and only printing a monthly magazine publication I was able to decrease the environmental footprint while lowering the journalism budget. Art Teacher | Kountze ISD, 2003-06 As the only art teacher at Kountze High School I designed and taught all teaching materials for all levels of art. I was also responsible for purchasing and maintaining supplies and inventory within small budget restraints. Studio & Gallery Assistant | Wayland Baptist University, 1998-03 At the Malouf Abraham Art Gallery I assisted the director in the hanging, striking, packing and shipping of shows, as well as, hosting formal show
Letters of recomendation To Whom It May Concern: It is with great honor that I write this letter of recommendation on behalf of Ryan Richey. I first met Ryan in August of 2009, when he became the Athletic Director at Community Christian School in Orange, Texas. While at Community, Ryan and I actually shared an office together and we quickly became good friends. Our professional connection developed into a life long friendship through our common interests and life events. Even our wives and children became friends through the course of the year of working together. While our connection grew, Ryan’s job at Community only lasted one year because his interest and passions were leading him down a different path. After Ryan’s moving from Orange to Maybank, Texas, our friendship continued through phone calls and visits. I know Ryan, and I admire him. During my short time of working with Ryan, I saw that he was a man of great talent and passion. He truly has a gift with art, in both traditional and electronic media. I was blown away the first time I stepped foot in Ryan’s home. The rooms were filled with his works...paintings, sculptures, hand made furniture, and more. One of his works of art now hangs on my office wall. He is not egotistical about it, but truly talented. While at Community, Ryan also taught an Electronic Media class where he challenged the students to learn various
desktop and online software applications to create visual print and video art. His legacy is still seen on our campus because he changed the face of our school newspaper and school logo. I’ve also seen his computer art used in a church context that communicated the biblical content in a unique way that allowed the congregation to connect with the content on a deeper level. Ryan truly has a gift! While this letter and Ryan’s resume paints only a small glimpse of who he really is, I hope that you will take the steps to get to know him more. I’ve tried to share just a few things that make him stand out in my eyes. It is with great respect that I recommend Ryan Richey to you for your consideration. He is a trustworthy servant leader with a strong work ethic and good attitude. I give Ryan my highest endorsement. If you have any further questions, please feel free to contact me.
Sincerely,
Rusty Dollar, M.Div. Guidance Counselor 3400 Martin Luther King Jr. Dr. Orange, TX 77632 Phone: 409.883.4531 ext 142 Fax: 409.883.8855 Email: rustyd@ccorange.org
To Whom It May Concern, I would like to recommend Ryan Richey to you as you seek to add personnel to your staff or faculty. I have known Ryan since he was a little boy and have observed his determination to excel in his desires whether on the athletic field, as a father and husband, an entrepreneur, service in his church or building homes in Haiti following the earthquake. Ryan has great skills in visual arts and graphic designs. I have watched and been an encourager the past couple of years as he has worked on his Masters Degree to position himself for employment on an educational campus, a church ministry staff or business environment. He is presently designing a new webpage and branding campaign for Stepstones Ministry International. We are excited about the options and vision he has cast for this project. Thank you for taking the time to read this recommendation and for considering Ryan Richey for future employment. Sincerely,
Mike Brister FounderlExecutive Director Stepstones Ministry International P.O. Box 981 Belton, Texas 76513 www.stepstonesmissions.org
contact info 16614 Overland Stage Dr. Tyler, TX 75703 ryanrichey@me.com 903.288.6038