CROSS-MARKETING EFFORTS To make the most impact, talk about the marketing you are doing on each platform across all of your different platforms. Make it all part of the conversation wherever you advertise. For example, take a photo of your magazine ad and post it to your social accounts. Or take a behind-the-scenes video of you creating a post and talk about how important your team is or point out how you are doing everything solo. Use each form of media to tell the story of what you do and why you are different. Your Connection Publishing account manager is a great source for ideas on how to best create an annual marketing plan. Be creative and think how you can best tie each of your marketing ideas together. Connection Publishing also offers Social Media Video services that we can promote on our social platforms and provides you the video to use on your own platforms.
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