The Citadel Hotel
Logo & Brand Identity Guidelines
L OG O & B R A N D ID EN T IT Y G U I DE L I N E S
Prepared 3/2/19
Graphic Design by — Ryan Wickham
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
Logo & Brand Identity Guidelines
Welcome to the Citadel Hotel & Resort’s logo and brand identity
Contents
graphics standards manual. This document dictates what to do and what not to do when creating brand elements.
0.1
Logo Specifics
0.2
Logo Typeface Details
0.3
Logo Sub-text Typeface
0.4
Typography in Use
0.3
Colour Specifications
0.4
Logo Styles
0.5
Logo Best Practices
0.5
Stationary 1
0.6
Stationary 2
0.3
Stationary 3
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
Logo & Brand Identity Guidelines
Logo Clear Space
0.1 Logo Specifics ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area.
y*2
Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. The minimum required Clear Space is defined by the measurement ‘X’ (equal to the height of the uppercase letters, known as the ‘cap-height’. The width is equal to the height.)
y
y*2
Logo Construction Blue (z) indicates overall proportions for the logotype and logomark. Height of (z), the cap-height, is equal to baseline of tag-line to baseline of logotype. Green (x+y) indicates distance from center of logo to top of logomark, and logotype etc. The blue area must be kept free of all other graphical and visual elements. Magenta indicates various item alignments and intersects (shown as circles). For example: the end of the logotype meets the 45 degree intersect from top of the logomark, or end of tag-line meets the 45 degree intersect from middle of the logomark. Yellow/Grey (w) shows how complete logo is divided into 3 equal horizontal segments
w
w
w
x y w
z
w 1/2 1/2
z z y
x
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
The Typeface Family
0.2
Logo Typeface
When to Use: Amador Regular is the primary font used for the logotype/logo wording. It is also used to draw attention to the 2nd half of the tag-line. It can also be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance.
Logo & Brand Identity Guidelines
Only two font styles are used for the logo, and they are two different typefaces, Amador Regular and Pier Sans Pro.
Font Name
Amador Regular AaBbCcDdEe abcdefghijklmn opqrstuvwxyz
Amador Regular “T�
Amador Regular
The huge variety of font weights and widths will ensure immenense flexibility, and consistency for the future growth of the Citadel identity.
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
Logo & Brand Identity Guidelines
Amador Regular 0.2.1
Typography in Use When to Use: Amador Regular is used for: The Citadel Hotel, and is also used to highlight special headlines.
When to Use:
Welcome ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
Pier Sans Pro
Pier Sans Pro is used for: first part of the tag-line in “Hotel & Resorts”. It is also used for body copy in website design stationary and other things.
Body Copy Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$^&*()
The Citadel Hotel
0.3
Logo & Brand Identity Guidelines
Colour Specifications
The Citadel Hotel
Logo & Brand Identity Guidelines
Pantone15-1142 TCX Honey Gold PROCESS SCREEN WEB
C18 M47 Y78 K1 R209 G160 B84 HTML #D1A054
PROCESS SCREEN WEB
C73 M66 Y62 K67 R54 G52 B50 HTML #363432
PROCESS SCREEN WEB
C3 M1 Y4 K0 R244 G245 B240 HTML #F4F5F0
PROCESS SCREEN WEB
C0 M97 Y87 K60 R128 G47 B45 HTML #802f2d
Pantone 10399 C
Pantone 11-0601 TCX Bright White
Pantone Cool Grey 11CP
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
Logo & Brand Identity Guidelines
Primary Full Tone Colour
0.4 Logo Styles ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
This is the primary logo to use, and includes a subtle Colour Burn to the overlapping arms. This is your main go-to version of the logo, except for limited exceptions below.
Primary Full Flat Colour This is the flat colour version, and can be used in environments that might require a cleaner aesthetic.
Full Tone Greyscale The greyscale version can be used for higher quality, but still B/W print reproduction, where a finer halftone screen is used.
Solid Black The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used.
Social Media There 2 versions of the Social Media profile image. Each are saved with Transparent backgrounds.
The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cylan & magenta keylines).
The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
Do Not: Logomark To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.
0.5 Logo Best Practices ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
Some examples of logo missuse are shown below.
Do Not: Logomark Do not resize or change the position of the logomark.
Do Not: Fonts Do not use any other font, no matter how close it might look to Proxima Sans.
Do Not: SIzing Do not use squish or squash the logo. Any resizing must be in proportion.
Do Not: Colour Do not change the colours even if they look similar. Use the official colour specifications detailed in these guidelines
Logo & Brand Identity Guidelines
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
Logo & Brand Identity Guidelines
Logo Identity 0.6 Stationary 1 ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
Welcome to the Citadel Hotel & Resort’s logo and brand identity graphics standards manual. This document dictates what to do and what not to do when creating brand elements.
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
Logo & Brand Identity Guidelines
Letterhead 0.7 Stationary 2 ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
Welcome to the Citadel Hotel & Resort’s logo and brand identity graphics standards manual. This document dictates what to do and what not to do when creating brand elements.
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
Logo & Brand Identity Guidelines
Business Cards 0.8 Stationary 3 ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
Welcome to the Citadel Hotel & Resort’s logo and brand identity graphics standards manual. This document dictates what to do and what not to do when creating brand elements.
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
The Typeface Family
0.3
Logo Sub-text Typeface
When to Use: Pier Sans Pro is to be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.
Logo & Brand Identity Guidelines
Only two font styles are used for the logo, and they are two different typefaces, Amador Regular and Pier Sans Pro.
The huge variety of font weights and widths will ensure immenense flexibility, and consistency for the future growth of the Citadel identity.
Font Name
Pier Sans Pro AaBbCcDdEe abcdefghijklmn opqrstuvwxyz
The Citadel Hotel
Logo & Brand Identity Guidelines
The Citadel Hotel
The Typeface Family
0.4
Typeface Details
When to Use: Amador Regular is the primary font used for the logotype/logo wording. It is also used to draw attention to the 2nd half of the tag-line. It can also be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance.
When to Use: These typefaces are to be used for all forms of writing ranging from: stationery, website design, brochures and all forms of general correspondance. Use Amador regular in very subtle ways as if to accent the things you talk about.
Logo & Brand Identity Guidelines
Only two font styles are used for the logo, and they are two different typefaces, Amador Regular and Pier Sans Pro.
The huge variety of font weights and widths will ensure immenense flexibility, and consistency for the future growth of the Citadel identity.
Welcome Intros Headings Body
Amador Regular Pier Sans Pro
Caslon Pro
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