Midea Hosts UAE Business Partner Convention

Midea gathered 100 of the UAE’s top home appliance retailers for an interactive sales-driving event. The company provided the audience with an overview of its global growth ambitions and strategic focus in the UAE market, followed by a highlight of its latest cutting-edge technologies and flagship products in its 2023 lineup.

The event also gave an opportunity to thank and appreciate the partners for their commitment to promoting Midea products through their stores. Coincidentally, Midea achieved its all-time highest sales in UAE in the month of February. An engaging Q&A was hosted for the partners to seek answers directly from Midea management and below are some notable highlights.

Midea’s expansion into the UAE market is at an all-time high as it’s one of the fastest-growing brands in the UAE and the leader in home appliance sales of cooking ranges, microwave ovens, and refrigerators. Midea predicts a steady increase in year-on-year sales in 2023, after seeing a surge during the 2020 lockdown due to increased time spent at home, encouraging a positive impact on the overall UAE home appliance industry. Midea says a large percentage of consumers are choosing quality and affordable products alongside intuitive technology and purchasing convenience.

Scott Fu, President for EMEA region at Midea Group says of the event, “This is our first annual business partner convention since 2019, and we’re delighted to be hosting a physical event after the last few years of online interaction. It’s important for us to meet with our valued dealers to strengthen our partnership and share insights into the year ahead. This year saw Midea host a record number of attendees, announce growth in our product line available in the region and share updates on Midea’s overall strategy.”

Although Midea is focussing a lot on online strategy and sales, there is still a focus on driving offline business through retailers and dealers, ensuring customers always have the option to shop in-store. Midea will introduce more IOT-enabled appliances compatible with its M-smart home App that allows users to control their devices on the go. During 2020, thanks to the strong support of Eros Group, Midea was the first appliance brand to do an online dealer event to encourage continued growth in sales during an uncertain time for all.

Huawei Creates a “Tech Oasis” to Light Up MWC 2023 With Innovative Experiences

Huawei Consumer BG showcased its innovative technologies, flagship products, ecosystem, and so on. At the Mobile World Congress 2023 (MWC 2023), held in Barcelona from February 27 to March 2, 2023. With “GUIDE to the Intelligent World” as the theme, the exhibition area of Huawei Consumer BG is designed after the global high-end flagship store to create a “tech oasis” for an immersive experience integrating smart technology and trendy life scenarios.

The diverse range of innovative products showcased at the exhibition includes HUAWEI Mate 50 Pro, HUAWEI WATCH Buds, and HUAWEI WATCH GT Cyber. Huawei also held brand and technology exchange activities, in-depth conversations with global industry and ecological partners, and demonstrations of their latest innovations and future strategies.

“Huawei Consumer BG made a major appearance at MWC 2023 and believes in providing high-value innovative experiences and services for global consumers with high-end brands, innovative technologies, and high-quality products,” said Kevin Ho, Chief Operating Officer of Huawei Consumer BG, “Moving forward, Huawei will share more research and development results, and provide more innovative products and services, for users worldwide to enjoy.”

In 2022, Huawei maintained the lead in smartphone innovation with the breakthrough of the HUAWEI Mate Xs 2, the well-received HUAWEI Mate50 Pro, and the stylish HUAWEI nova 10 Series. At MWC 2023, these leading-edge products were on display to demonstrate Huawei’s imaging capabilities, leading folding technology, and understanding

of the needs of younger users.

The HUAWEI Mate50 Pro – the futuristic tech flagship smartphone with the ultimate Ultra Aperture XMAGE camera, leads the way with several breakthroughs. From the XMAGE imaging system to the ultra-reliable Kunlun Glass, it delivers the ultimate technological innovation experience. The ultra-light, ultra-flat, and super durable HUAWEI Mate Xs 2 propels the folding screen mobile phone to a new level. HUAWEI nova 10 Series continues leading the innovation of smartphone selfie camera imaging technology, providing features such as Portrait Close-up Camera, Front Dual-View Video, and Showcase Focus Front Camera.

Huawei continues to promote the development of advanced mobile camera imaging technology. On February 26, during the HUAWEI XMAGE Salon in Barcelona held by Huawei, it unveiled the “HUAWEI XMAGE Trend Report 2023” and invited experts to discuss research results and explore the evolving relationship between technology and creators.

In addition to its highly innovative hardware products, Huawei has made breakthroughs in software capabilities. Through self-developed innovations such as HUAWEI TruSeen, HUAWEI TruSport, HUAWEI TruSleep, Huawei’s wearables deliver professional health and exercise monitoring for users globally. Moving forward, Huawei wearables will continue to integrate the capabilities and advantages of software and hardware services to bring the ultimate sports and health experience to consumers worldwide.

GISEC Global 2023 Boosts Cyber Resilience of the Middle East Digital Economy

GISEC Global 2023, the Middle East’s largest and most impactful cybersecurity event, opened at the Dubai World Trade Centre (DWTC), bringing together the cybersecurity industry’s leading brands and experts to boost the cyber resilience of the region’s growing digital economy. H.E. Dr. Mohamed Al-Kuwaiti, Head of the UAE Cybersecurity Council, said: “To define the new cybersecurity paradigms, we are gathering an extraordinary league of cybersecurity leaders at GISEC Global. The UAE Cybersecurity Council fully supports GISEC’s initiative of creating an inner circle for InfoSec leaders to discuss critical challenges and help build the cyber resilience of businesses and enterprises in the UAE and the world.”

From 14-16 March 2023, GISEC is hosting a record 500-plus exhibitors from 53 countries. It also features over 200 hours of immersive content, 300-plus leading InfoSec speakers, and 1,000 of the world’s top ethical hackers to contribute to the burgeoning Middle East cybersecurity market that’s expected to reach $31 billion in value by 2030, according to analysts Frost & Sullivan. The research firm says the Middle East cybersecurity market was valued at US$7.5 billion in 2022 and is anticipated to grow at an annual rate of nearly 20 percent over the next seven years. With thriving cybersecurity ecosystems and supportive government initiatives and policies, UAE, Saudi Arabia, and Israel have emerged as preferred destinations for cybersecurity academics, businesses, research, and innovation.

On the Main Stage of GISEC Global, Dr. Madan Oberoi, Executive Director for Technology and Innovation, Interpol, Singapore, today introduced the first Global

Vertiv Launches Augmented Reality App for Immersive Product Exploration

Police Metaverse, the first virtual platform designed for the global law enforcement community. “Like all other ever-evolving technologies, the metaverse represents unique opportunities and challenges for law enforcement,” said Dr. Oberoi. “We, therefore, need to understand what harm can occur in or through the metaverse. These include offenses that mirror existing criminal threats like crimes against children, harassment, cybercrime, and fraud. At the same time, the metaverse will generate new forms of crime - called meta crimes – such as Darkverse or 3D virtual property crimes or harm to and misuse of avatars.”

GISEC Global is organised by DWTC and hosted by the UAE Cybersecurity Council. Dubai Electronic Security Center (DESC) is the Official Government Cyber Security Partner, and the Ministry of Interior, the Telecommunications and Digital Government Regulatory Authority (TDRA), and Dubai Police are Official Supporters. Trixie LohMirmand, Executive Vice President of Events Management at Dubai World Trade Centre, said: “The cybersecurity challenge facing organisations is formidable. By bringing together the world’s leading cybersecurity experts and digital trailblazers, GISEC Global paves the way for regional organisations to demystify the complex cyber threat landscape and unearth real-world solutions from global experts to build cyber-resilient digital businesses.”

This year, the region’s largest cybersecurity event is dismantling the greatest digital threats, from attacking botnet Mantis to hacking through ChatGPT.

Vertiv has announced the release of the Vertiv XR app, a tool in the data center space that allows data center operators, IT managers, and channel partners to visualise Vertiv products in the location they would occupy in any given facility. The virtual representation helps today’s data center decision-makers by providing a convenient tool to plan their space and provide support after installation, with the intent of improving their understanding of how the infrastructure will support their computing and impact the physical footprint. The app is available at the Apple App Store and the Google Play Store.

“With the Vertiv XR app, we are creating a bridge experience between in-person physical interactions and digital,” said Cristian Scarpa, CIO EMEA and Global VP Customer and Employee Technologies at Vertiv. “The app allows our customers and partners to make more informed buying decisions and recommendations, to visualize in a tangible way how new products will interact with their existing environments, and explore details about those products, all from the palm of their hand.”

The Vertiv XR app guides users through product selection and placement, using augmented reality to deliver an immersive, realistic depiction of the product in the location of their choosing – whether that’s a data center, office, lobby, or living room. It allows users to see and explore various Vertiv solutions when and where they choose, and stay engaged beyond purchase and installation by viewing complementary solutions and by streamlining the social sharing of their experiences with Vertiv.

“This type of technology has been used for various consumer applications, helping homeowners see how new cabinets might look in their kitchen or different siding may look on their house, but we’ve never seen this type of application in the data center,” said Martin Coulthard, global vice president for demand generation marketing at Vertiv. “We’re giving them the opportunity to see this equipment before they buy, enabling them to make their Vertiv purchase with confidence.”