rytter design
twenty years
rytter design To say that we provide superb design services to clients in several sectors, from colleges and schools to corporations and associations, is accurate but insufficient. For Rytter Design is much more than “a design firm.” For every client in every sector, we believe in putting ideas before ink, substance before style, performance before promises.
¶
We’re looking for creative partners, not just “clients.” We want to
work in an atmosphere of mutual trust and respect. While we don’t have all the answers, we do have significant experience upon which to base our thoughts and recommendations. ¶
Because of our streamlined approach, we offer high-octane performance, not
bureaucratic organizational charts or invisible faceless backroom staffs. The team you buy is the team you get.
¶
Because we value good ideas, we insist upon good writing.
For us, words are essential tools for conveying clear messages, not mere ornaments with which to fill white space.
¶
Because we value good images, we insist upon using
strong conceptual photography. For us, each image should advance the story, not just fill a spot on a page or a web site.
¶
Because we value good design, we insist upon
creating designs that convey clear messages, not clever doodlings made to win awards. (Although we win more than our share of design awards.)
¶
Because we value good
relationships, we’re responsive to the little details that can make or break a relationship: respecting deadlines and timelines; returning phone calls and emails; and, recognizing that, in many ways, the process is as important as the product. Put simply, we like to have some fun along the way.
college and university marketing
“
They have a good understanding of marketing and they’re able to help us make good decisions. —Mike Maxey, President, Roanoke College, VA
”
“ This whole project brings us two firsts for Roanoke College. This is the first time we have had institution-wide branding and key messages. And, this is the first time we have had a consistent graphic presentation between print and web.” —Blair Garland, Director of College Marketing & Public Relations, Roanoke College, VA
“ They can come up with an honest and compelling message, which is so important.” “ Rytter Design is like a boutique wine, not found on every corner.” —Scott Briell, Senior Vice President for Enrollment Management and Student Services, Brenau University, GA
“ With Rytter Design, you always deal directly with the source; not with a VP in the beginning who you never see again.” “ When we bring up issues, they see them not as a nuisance but as a challenge.” —Scott Briell, Senior Vice President for Enrollment Management and Student Services, Brenau University, GA
“ They’re always open to what’s changing in the world of educational marketing. They’re excited about what’s new.” “ Because they’re always doing environmental scans, they see what’s coming long before it comes.” “ They get the message right and clear.” —Jeanne Neff, President, The Sage Colleges, NY
“ They’ve helped me navigate the layers on this campus.” “ They’re always willing to show many options, which is important in higher education.” “ When you’re working with Rytter, everyone gets a voice.” —Alex Bertoni, Director of Marketing, Champlain College, VT
“ They really listen.” “ They never take the cookie cutter approach.” “ Their team is creative, flexible and nimble.” —Jake Hartvigan, Director of Public Affairs, New College of Florida
“ I think it’s the best set of graduate publications I have ever seen! More integrated than any others. I love the photography and the sophisticated color palette. And of course the writing is the best.” —Joel Bauman, Vice President for Enrollment Management, Westminster College, UT
independent schools
“
Rytter Design professionals possess the uncanny ability to read a client and sum up a place, whereas larger firms tend to follow a template approach. —Ian Symmonds, Principal, Ian Symmonds & Associates, OR
”
“ Rytter Design did an exceptional job of capturing the essence of our school in the new graphic identity and accompanying viewbook.” —Mary Snyder, Enrollment Director, Brookstone School, GA
“ Harbor Country Day School is a very special place with very special offerings. Rytter Design captured our image attributes while preserving our heritage. And they are fun to work with!” —Chris Pryor, Head of School, Harbor Country Day School, NY
“ They’re very articulate about their rationale for doing something.” “ They add a wonderful creative presence as well as a calming influence.” —David Lowell, Director of Admissions, Oregon Episcopal School, OR
associations and non-profit organizations
“
They do this work the way it’s meant to be done. They’ve helped us put a face on private colleges. —Roland King, Vice President for Public Affairs, National Association of Independent Colleges and Universities, DC
”
“ We’ve never had a team of people respond with such dead-on accuracy.” “ They approach things with good humor. They know how to deal with what comes along without getting flustered.” —Roland King, Vice President for Public Affairs, National Association of Independent Colleges and Universities, DC
“ They know how to get into the weeds and infiltrate.” “ The staff of Rytter Design always go way beyond what’s expected.” —Pat Cronin, Executive Director, The Family Tree, MD
“ They understand our mission.” “ They understand the internal political issues.” —Bill McLennan, Executive Director, Paul’s Place, MD
our company
Robert Rytter, Creative Director
Carol Rytter, Chief Financial Officer
Bob Rytter, president and creative director, has more
Since she founded Rytter Design with Robert in 1989,
than 30 years experience developing and executing
Carol has been at the helm of the finances of the firm.
strategic marketing campaigns for colleges and schools.
Her primary responsibilities have been in the home,
An advocate of integrated one-to-one marketing, Robert
raising three wonderful children, but she has found time
promotes target marketing efforts in all mediums:
to manage and direct the business side of Rytter Design
collateral materials, website and interactive design,
with style and efficiency. Carol is a graduate of the
public relations, and advertising.
College of Notre Dame where she majored in both
Robert graduated from the Maryland Institute, College of Art with a degree in painting and he has served on the faculty there as an instructor of advanced graphic design. Robert also attended the MLA program at the Johns Hopkins University and the business program at Loyola College. He has been a guest lecturer for the Council of Advancement and Support of Education and the University of Maryland. His work has been recognized by the American Institute of Graphic Arts, CASE, Communication Arts Magazine, the New York Art Directors Club, the Type Directors Club of New York, the University & College Designers Association, the Washington Art Directors Club, Graphis and Print Regional Design Annual, among others. rrytter@rytter.com
Business and Communication. crytter1@aol.com
Gail Boren, Design Director
Allison McAuley, Senior Art Director
Gail has more than 20 years of experience developing
Allison is a graduate of the Portfolio Center—a prestigious
and designing publications, websites, packaging and
graphic design school in Atlanta—and has a degree
graphic identities for clients in higher education, finance,
in advertising from Michigan State. She brings her
global business and health care. Gail received a
talent, optimism, and superior client service to Rytter
bachelor’s degree in visual communication from the
Design. Allison has worked on projects for T. Rowe Price,
Maryland Institute, College of Art. She has been on staff
M&T Bank, Euler ACI, The National Association of
at Rytter Design since its founding, working with clients
Independent Colleges and Universities, New College of
such as St. Mary’s College of Maryland, Brenau
Florida, Associated Builders and Contractors, Albertson
University, Champlain College, The Altamont School,
College of Idaho, The Sage Colleges, Episcopal Day
Pacific University, N.A.I.C.U., Roanoke College, Russell
School, Columbia College, Carolina Day School, Oregon
Sage College, the Association of Jesuit Colleges and
Episcopal School, Severn School, and Brookstone
Universities, T. Rowe Price, Dentsply International and
School. Her work has been recognized by the Advertising
CareFirst BlueCross BlueShield. Her work has been
Association of Baltimore and the Admissions Marketing
recognized by the Print Regional Design Annual, CASE,
Report. She also serves as a board member for the
Domtar Paper, the Admissions Marketing Report and
Baltimore chapter of AIGA, the professional association
the Advertising Association of Baltimore.
for design.
gboren@rytter.com
amcauley@rytter.com
clients served
Colleges, Universities and Schools Adelphi University, NY
College of Notre Dame of Maryland
Kean University, NJ
Agnes Scott College, GA
College of Saint Elizabeth, NJ
Kingswood-Oxford School, CT
Allegheny College, PA
Columbia College, SC
Maryville College, TN
Allentown College, PA
Davidson College, NC
Marywood University, PA
Altamont School, AL
Drexel University, PA
Morningside College, IA
Annie Wright School, WA
Episcopal Day School, GA
Mt. Vernon College, DC
Berea College, KY
Fairfield University, CT
New College of Florida
Brenau University, GA
Goshen College, IN
Newberry College, SC
Brookstone School, GA
Hamilton College, NY
Oregon Episcopal School, OR
Carolina Day School, NC
Harbor Country Day School, NY
Pacific University, OR
Champlain College, VT
Hendrix College, AR
Rensselaer Polytechnic Institute, NY
Chatham College, PA
Hollins University, VA
Rider University, NJ
Clarkson University, NY
Holton-Arms School, MD
Roanoke College, VA
Clarkson School, NY
Johns Hopkins University, MD
Rowland Hall-St. Mark’s School, UT
Associations & Non-Profit Organizations Russell Sage College, NY
American Nurses Association
Greater Baltimore Alliance
Sage College of Albany, NY
Appalachian College Association
Greater Baltimore Committee
Sage Graduate School, NY
Associated Builders and
Mid-Atlantic Venture Association
Santa Clara University, CA Severn School, MD St. Mary’s College of Maryland
Contractors, Inc. Association of Jesuit Colleges and Universities
Maryland Department of Business and Economic Development Maryland Legal Services
St. Mary’s School, OR
American Textile Manufacturers Institute
Susquehanna University, PA
Baltimore Architecture Foundation
Teachers College, Columbia University, NY
CenterStage
Paul’s Place
Trinity College, CT
Council of Independent Colleges
Point-of-Purchase Advertising
University of Arizona
Council on Competitiveness
University of Houston
The Family Tree
Shady Grove Adventist Hospital
University of Maryland at Baltimore
Graduate Admissions Management
University of Maryland Medical Center
Wabash College, IN Westminster College, UT
Council
National Association of Independent Colleges and Universities
International
United Negro College Fund United States Postal Service
14919 Falls Road, Butler, Maryland 21023 voice 410.771.4590 fax 410.771.4558 www.rytter.com