// Brand Guidelines 2013
// master logo
// master logo & alternative colour breakdowns
Turquoise C: 60 M: 0 R: 86 G: 185 #68c5b2
Y: 37 B: 163
Purple C: 35 M: 47 R: 152 G: 120 #aa8baa
Y: 16 B: 155
K: 0
Bright Green C: 50 M: 0 R: 128 G: 189 #8dca43
Y: 100 B: 38
K: 0
K: 0
// brand colours
Turquoise C: 60 M: 0 R: 86 G: 185 #68c5b2
Y: 37 B: 163
K: 0
Purple C: 35 M: 47 R: 152 G: 120 #aa8baa
Y: 16 B: 155
K: 0
Bright Green C: 50 M: 0 R: 128 G: 189 #8dca43
Y: 100 B: 38
K: 0
Darker Turquoise C: 60 M: 0 Y: 37 R: 69 G: 148 B: 131 #4da496 Darker Purple C: 35 M: 47 R: 122 G: 97 #8e758f
Y: 16 B: 126
Darker Bright Green C: 50 M: 0 Y: 100 R: 101 G: 151 B: 31 #73a533
K: 20
K: 20
K: 20
// master logo - full colour and mono colour reversed
// master logo single colour
// master logo - maintaining proportions Under no circumstances should the proportions of the logo be adapted, distorted or rotated in any way. Incorrect distorted vertically
Incorrect distorted horizontally
Correct - no distortion
Incorrect rotated
// master logo - minimum sizes
15mm minimum printed size
20mm minimum size
30mm minimum size
40mm minimum size
A5 A4
A3
75 pixels minimum on screen size
// spacing
‘Roof’ logo element to be used as minimum safe distance to other design elements.
// partner & supporting logos
Working in partnership with
Supporting and Partner logos are to be arranged horizontally where possible and positioned to the right of the S4B brand. Please refer to the individual organisation’s brand guidelines in reference to single colour and reversed out situations.
// typography - Special typography, headlines & titles
Moving forward... ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@ÂŁ$%^&*()_+ abcdefghijklmnopqrstuvwxyz
Verb - Black Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. In reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
// typography - general typography
Myriad Pro - Light
Myriad Pro - Bold
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. In reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Myriad Pro - Regular Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
// typography alternative general typography / digital use
Arial - Bold Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Arial - Regular Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
// typography - in use
Verb - Black Verb - Black
Myriad Pro - Regular
Myriad Pro - Bold Myriad Pro - Regular
What happens next S4B are working closely with Manchester City Council to get the final approval from the Government allowing S4B to start managing the neighbourhood from autumn 2013. You will start seeing S4B contractors getting ready to start works in the meantime, setting up new site compound and surveying the land. The site compound set up will take place in early July. The site compound will be located on the site of the old Medlock Primary school and will be securely fenced off with a perimeter fence. Access to the compound will be from Wadeson Road via Staverton Close. Residents in the immediate vicinity will be contacted shortly regarding management of resulting traffic flow. There will also be some activity to improve the current Housing Office on Bramwell Drive over the next few months to ensure it is more suited to the requirements of the work. If you are being rehoused due to demolition, Manchester City Council continues to manage this. If you do have any rehousing queries please contact the Council’s Regeneration Team on 0161 234 4995 or email l.blachflower@manchester.gov.uk
// silhouette style images
Letterhead
// example stationery
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Email signature
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
John Smith
Project Co-ordinator Email: jon.smith@S4Bmanchester.co.uk Tel: 0161 044 0989
John Smith
Project Co-ordinator Email: jon.smith@S4Bmanchester.co.uk Tel: 0161 044 0989
Yours Faithfully,
Business cards John Smith Project Co-ordinator Email: john.smith@S4Bmanchester.co.uk Tel: 0161 044 0989 Mobile: 0781 000 0909 Manchester address Follow Us Twitter: @S4Bmanchester Website: www.S4Bmanchester.co.uk Disclaimer The information transmitted in this email is intended only for the person(s) or entity to which it is addressed and may contain proprietary, confidential and/or privileged material. If you have received this email in error, please contact the sender by replying and delete this email so that it is not recoverable. If you are not the intended recipient(s), any retention, review, disclosure, distribution, copying, printing, dissemination, or other use of, or the taking of any action in reliance upon, this information is strictly prohibited and without liability on our part.
S4B Address and contact details
// example exterior signs
New Homes and amenities A range of two, three, four and five bedroom new homes will be available as part of the regeneration of Brunswick. There will be no difference between council and private for sale homes.
Working in partnership with
New balcony balustrade
New ‘winter gardens’ New insulated render
New audio-visual door entry system for every apartment
Front
Silkin Court
Lockton Court
Rear
Lamport Court
New gated car park with electronic entry system
// example print items
Employment advert
INFORMATION, ADVICE & SUPPORT CO-ORDINATOR 2 POSTS. ÂŁXX,XXX PER ANNUM 27 HOURS PER WEEK. FIXED TERM UNTIL XXXX Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate voloreptate exceper errorecum hari quam et opta que offici quatquibus.
Poster
Ne nes et que eatio. Sed qui ducit, amustem quianisquae elit landes ma ne con parchiciis alitatem fuga. Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate.
Moving forward...
Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate voloreptate exceper errorecum hari quam et opta que offici quatquibus.
Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate voloreptate exceper errorecum hari quam et opta que offici quatquibus.
Ne nes et que eatio. Sed qui ducit, amustem quianisquae elit landes ma ne con parchiciis alitatem fuga. Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate.
Ne nes et que eatio. Sed qui ducit, amustem quianisquae elit landes ma ne con parchiciis alitatem fuga. Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate.
What’s happening...
Green spaces...
// example newsletter
Feedback from the Open Days in Brunswick… At the Open Days on the 17th and 19th February, S4B welcomed nearly 300 people through the doors of Medlock Primary School to showcase the regeneration plans for Brunswick. Visitors were invited to provide their feedback on the proposed plans via a feedback form, which have highlighted some very interesting, useful and positive results. This includes:
More than 70% of people said that they supported the overall plans
What’s happening... Brunswick Regeneration Project
60% said that they thought the plans for the new green boulevard will make getting around Brunswick better More than 78% said the upgraded children’s play areas would increase their use of the park 75% said that Brunswick needs more green areas across the neighbourhood
Andy Rymer, general manager of S4B, said: “The results have been really interesting and we feel that we can answer many of the issues raised in the questionnaire, especially regarding security, through our plans. We aim to provide better security measures throughout Brunswick, such as better lighting, reversing some homes to improve visibility of public areas, and getting rid of alleyways where possible, to open up the whole area.
“We are also planning to incorporate new children’s play areas and sports pitches and include allotments and a new orchard, which, according to our questionnaire, nearly 70% of people think is a good idea.”
48%
said that they would be interested in receiving more information about jobs
43%
interested in getting involved in community groups
37 %
interested in volunteer programmes.
Comment: Can you bring back Keep Answer: Great Fit Brunswick? suggestion! We will look into this to see if we can help arrange this as part of our community engagement programme.
// example leaflet
Green spaces... S4B are working closely with Manchester City Council to get the final approval from the Government allowing S4B to start managing the neighbourhood from autumn 2013.
Green spaces... Ximusant, si sae verum repudis eumenda voluptatem autatem perspidus, qui ipidiatqui nusapicita seris acestius ut maio id magnam, nos exceptatum hilit, odis dusandit as ipis moluptate voloreptate exceper errorecum hari quam et opta que offici quatquibus.
You will start seeing S4B contractors getting ready to start works in the meantime, setting up new site compound and surveying the land. The site compound set up will take place in early July. The site compound will be located on the site of the old Medlock Primary school and will be securely fenced off with a perimeter fence. Access to the compound will be from Wadeson Road via Staverton Close. Residents in the immediate vicinity will be contacted shortly regarding management of resulting traffic flow. There will also be some activity to improve the current Housing Office on Bramwell Drive over the next few months to ensure it is more suited to the requirements of the work. If you are being rehoused due to demolition, Manchester City Council continues to manage this. If you do have any rehousing queries please contact the Council’s Regeneration Team on 0161 234 4995 or email l.blachflower@ manchester.gov.uk
48%
said that they would be interested in receiving more information about jobs
43%
interested in getting involved in community groups
37 %
interested in volunteer programmes.
// Vehicle livery
0300 555 0128
Moving forward... 0300 555 0128
0300 555 0128
Moving forward... 0300 555 0128
// Clothing
High visibility jacket
Branded colour shirt
// Site hoardings
On the ground...
Working in partnership with
0300 555 0128 www.S4Bmanchester.co.uk
It’s all systems go...
Working in partnership with
0300 555 0128 www.S4Bmanchester.co.uk
Green light...
0300 555 0128 www.S4Bmanchester.co.uk
Working in partnership with
// Scaffolding mast climbers
Moving forward... 0300 555 0128 www.S4Bmanchester.co.uk
Working in partnership with
Onwards and upwards... 0300 555 0128 www.S4Bmanchester.co.uk
Working in partnership with
All systems go... 0300 555 0128 www.S4Bmanchester.co.uk
Working in partnership with
Reaching new heights... 0300 555 0128 www.S4Bmanchester.co.uk
Working in partnership with