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Building a Content Marketing Strategy: Email Alone Is not Enough TreeHouse Interactive?, a leading innovator in marketing automation solutions, today announced an upcoming free webinar designed to help marketing professionals increase their sales and marketing effectiveness. SALT LAKE CITY, Utah - November 12, 2013 /PressReleasePing/ - TreeHouse Interactive™, a leading innovator in marketing automation solutions, today announced an upcoming free webinar designed to help marketing professionals increase their sales and marketing effectiveness. The educational webinar is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.
Webinar presenter: Joe Pulizzi, Content Marketing Evangelist and Founder of the Content Marketing Institute Date: November 15, 1 p.m. Eastern Registration: http://www.treehousei.com/company/webinar_registration.aspx
Today's marketers are increasingly recognizing the importance of content marketing (CM), and the vast majority - 93 percent - of companies do some form of content marketing. But only 44 percent of those actually have a documented content marketing strategy in place. The webinar will provide an overview of what content marketing is, the key attributes of a successful CM strategy, and how to effectively build out and execute that strategy to achieve greater marketing success.
About Joe Pulizzi Joe Pulizzi is a content marketing evangelist and founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others. Joe has written three books, the newest of which is titled Epic Content Marketing. He has spoken at more than 200 locations and 10 countries advancing the practice of content
marketing.
Tweet This: @treehousei to host #contentmarketing webinar for #marketing professionals featuring leading expert Joe Pulizzi, Content Marketing Inst.
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Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.
About TreeHouse Interactive TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428. Danville, CA Denise Nelson The Ventana Group 925 837 6277 denise.nelson@ventanapr.com http://www.theventanagroup.com Source URL: http://pressreleaseping.com/building-content-marketing-strategy-email-alone-not-enough